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101 Marketing Ideas & Strategies for Dance Studios

101 Marketing Ideas & Strategies for Dance Studios

101 MARKETING IDEAS & STRATEGIES FOR DANCE STUDIOS

1. T-Shirts
2. Ink Pens
3. Lunch Boxes
4. Beach Towels
5. Leotards
6. Jackets
7. Personalized Folders
8. Dance Bags
9. Car Magnets
10. Water Bottles
11. Sweat Pants
12. Jazz Pants
13. Athletic Shorts
14. Demo Days at Preschools
15. Country Club Programs
16. In-Studio Rewards Program
17. Community Performances
18. Community Choreography
19. Brochures & Posters in the Community
20. Demo Classes to Mothers’ Groups
21. Yard Signs
22. Children’s Books with Studio Labels Donated to Your Local Pediatrics Facility & Doctors’ Offices
23. Cards on Cars
24. Cards on Mailboxes
25. Setting Up Tables at Craft Fairs/Festivals
26. Setting Up Tables at Community Events (5Ks, etc.)
27. Parade Participation
28. Lollipop Tree
29. Email Messaging Infrastructure
30. In-Studio Flyers/Information to Current Clients
31. Birthday Cards/Notes to Dancers
32. Cross-Promotional Opportunities (Theatres, Shopping Center Events)
33. Donate to Auctions/ Raffles
34. Place a Box Outside of Your Studio with Information
35. Promote Complimentary Trial Classes
36. Use a Cell Phone to Be More Accessible Outside of the Studio
37. Respond to Emails Within 24 Hours
38. Promptly Return Calls
39. Have a Website
40. Have a ‘Contact Us’ Form on Your Website
41. Utilize An Easy to Spell URL on Your Website
42. Place Pricing on Website
43. Place Easy to Read Schedules on Your Website
44. Regularly Check and Review Your Website for Current Information
45. Use Facebook Pages for Your Studio
46. Maintain a Twitter Account
47. Consider Instagram & Pinterest for Your Studio
48. Determine What Form of Social Media Engages Your Audience (Photos, Shared Posts, etc.)
49. Have A Personal LinkedIn Page
50. Have a Professional LinkedIn Page
51. Claim Your Google Place
52. Use Google AdWords
53. Maintain Awareness of Online Reviews
54. Respond to Negative Online Reviews
55. Send Press Releases to News Outlets for Accomplishments
56. Open Houses & Festivals
57. Competitive Performances
58. Step & Repeat
59. Donation Drives
60. Join a Dance Educators Organization
61. Join a Community Service/Business Organization
62. Costume Selection
63. Cleanliness and Appearance of Your Studio
64. Your In-Studio Organization and Strategies
65. Welcome Packets
66. Class Placements and Recommendations
67. Recital DVD
68. Recital Pictures
69. Recital Performance
70. Buttons & Bands
71. Registration Gifts
72. Sibling Discount
73. Brand & Logo Consistency
74. Connect with Local Arts Organizations
75. Flash Mobs
76. Wedding Lessons
77. Birthday Parties
78. Friendly, Helpful, Professional Office Staff
79. Creative Class Offerings
80. Guest Artists
81. Seminars (Nutrition, Businesses, etc.)
82. Partnership with Dance Retailers
83. Staff Logo Wear
84. Staff & Student Dress Code
85. Advance Information and Organization
86. Attend Reputable Quality Events
87. Set Exceptional Standards for Time Management
88. Never Cancel An Event or Class Except Under Extenuating Circumstances
89. Set Social Media Expectations for Your Staff
90. Set Social Media Expectations for Your Team
91. Set Social Media Expectations re: Photography & Videography
92. Be A Role Model
93. Constantly Commit Yourself to Evolving and Improving
94. Re-freshen Your Facility When It Needs It
95. Involve Your Studio In Schools
96. Involve Your Studio with Local Print Media
97. Involve Your Studio with Your Alumni
98. Set a Budget & Maximize Your Cost Per Impression
99. ASK How People Heard About You
100. Keep In Mind that Word of Mouth is HUGE!
101. EVERYTHING IS MARKETING!

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Chasta Hamilton Calhoun

Chasta is the artistic director and owner of Stage Door Dance Productions in Raleigh, North Carolina. She is also the founder of The Dance Exec, a website and organization that provided resources and training for dance studio owners. The resources from The Dance Exec have a new home on the TutuTix blog, giving dance studio owners an even more in-depth library of free tools and information with which to grow their business. Chasta contributes to the TutuTix blog from time to time, offering her perspective as a studio owner (and TutuTix client!).