For the fifth year in a row, we are excited to present the survey results collected from our annual dance studio software reviews survey. We asked thousands of dance studio owners to answer questions about their dance studio management software, and over 950 studio owners did just that.
If you’ve considered investing in software to help you manage your studio, this data will definitely be eye-opening.
The percentage of studio owners that are using dance studio management software dropped slightly this year, with 72% of respondents saying they used the software.
Just like last year, studio owners overwhelmingly choose software based on its ability to meet their needs; referrals from friends and associates also carry significant influence in the purchase decision.
For the fourth year in a row, we are excited to present the survey results collected from our annual dance studio software reviews survey. We asked thousands of dance studio owners to answer questions about their dance studio management software. We’ve continued to see some recurring trends about how studio owners choose their dance studio software, how they utilize it, and what they like and dislike about it.
If you’ve considered investing in software to help you manage your studio, this data will definitely be eye-opening.
The percentage of studio owners that are using dance studio management software continues to rise, from 67% in 2014 to 82.2% in 2018.
Studio owners overwhelmingly choose software based on its ability to meet their needs; referrals from friends and associates also carry significant influence in the purchase decision.
Jackrabbit and Studio Director continue to dominate market share with a combined 65% , but this has decreased from 2017, when they held 74% of the market.
The features most important to studio owners continue to be billing and payment processing, email and text communication, and class management. Following the 2017 trend, however, online registration continues to increase in popularity.
For the first time since the survey inception, overall customer satisfaction dipped, from a 2017 high of 84%, to 79% in 2018.
Read the In-Depth Report on Dance Studio Software Reviews
To see the full summary of the survey results, please enter your email below.
Check out previous editions our dance studio management software survey results and dance studio software reviews here:
For the third year, we are excited to present the survey results collected from our annual dance studio management software reviews survey. We asked dance studio owners to answer questions about their dance studio management software. We’ve continued to see some recurring trends about how studio owners choose their dance studio software, how they utilize it, and what they like and dislike about it.
The percentage of studio owners that are using dance studio management software has steadily risen year after year, from 67% in 2014 to 80% in 2017.
The three most important features of studio management software have consistently been billing and payment processing, email or text communication and class management, but over the last year, online registration has seen a marked increase in importance.
The percentage of studios who have a majority of students paying by credit/debit card has continued to increase (to 54% in 2017), though studios across the country still vary widely in their ability to process credit card payments.
Overall satisfaction with dance studio management software has continued to creep up with 84% indicating that they were either “extremely satisfied” or “somewhat satisfied,” up from 82% in 2015.
Read the In-Depth Report on Dance Studio Software Survey Results
To see the full summary of the survey results, please enter your email below.
Check out previous editions our dance studio management software survey results here:
Editor’s Note: Check out the results of our most recent annual dance studio management software survey here.
For the second year in a row, we are excited to present the survey results collected from our most recent survey. We asked dance studio owners to answer questions about their dance studio management software. This year we’ve definitely noticed some recurring trends about how studio owners choose their dance studio management software, how they utilize it, and what they like and dislike about it.
The percentage of studio owners that are using dance studio management software increased 8% last year, from 67% in 2014 to 75% in 2015.
The three most important features of studio management software are still billing and payment processing, class management, and email or text communication, and online registration is gaining in importance.
Studios that fully embrace credit card payments see a vast majority of student payments come in via that method, though studios across the country vary widely in their ability to process credit card payments.
Overall satisfaction with dance studio management software has increased by 7%, with 82% indicating that they were either “extremely satisfied” or “somewhat satisfied”.
Read the In-Depth Report on Survey Results
To see the full summary of the survey results, please enter your email below.
For the second year in a row, we are excited to present the survey results collected from our most recent dance studio management software survey. We asked dance studio owners to answer questions about their dance studio management software. This year we’ve definitely noticed some recurring trends about how studio owners choose their dance studio management software, how they utilize it, and what they like and dislike about it.
You can see the results of the dance studio management survey here!
Editor’s Note: Check out the results of our most recent annual dance studio management software survey here.
Because we deal with a lot of dance studios, we try to stay in tune with ways we can help them out in their day to day operations. Recently, we’ve noticed a recurring theme among our dance studio owner friends: questions about dance studio management software.
Should they use it? Which one is the best? How expensive is it?
Dance Studio Management Software Reviews
Working with several studio owners and dance industry experts, we created a survey to help answer these questions and more. The survey was deployed in late 2014, and garnered over 600 complete, verified responses. Here are some of the key things we learned:
About two thirds (67%) of dance studios use studio management software.
Features rule. 35% of respondents say that they chose their particular software based on a feature set that met their needs. Also important: inexpensiveness (17%), ease of operation (16%), and recommendation of others (16%).
The three most important features of studio management software are billing and payment processing, class management, and email or text communication. The three features ranked least important were staff scheduling, website maintenance, and staff time clock.
Jackrabbit Dance is dominant, with 28% of the respondents indicating that they used it. Other popular software providers were Studio Director (18%), and Dance Works (14%).
Studio owner operators are generally satisfied with their studio management software, with 76% indicating that they were either “extremely satisfied” or “somewhat satisfied.” ClassJuggler, DanceStudio-Pro, Studio Director, and Jackrabbit Dance ranked the highest in satisfaction.
Read the In-Depth Report on Survey Results
To see the full summary of these dance studio management software reviews, please enter your email below.
Should I step back from teaching to focus on studio business?
There are only 2 questions you need to answer to make this decision.
I meet a lot of studio owners in my travels, and there seems to be one thing that unites us—we all have a similar backstory. Somewhere along the way in life we fell in love with dance. We became dedicated to creating a career out of dance; we were passionate about the power of dance to change lives; and we were resourceful at using our skills and connections to make a difference in the lives of others.
I believe that studio owners are unique in this way, and this passion for sharing our love of dance is what drives us to succeed. But as we grow in our studio careers, we realize that the job of running a studio is about so much more than dance. We discover that we need to learn how to lead people, manage accounting, develop programming, understand new marketing trends and more. As your studio grows, the business needs can begin to rival the artistic side for your time and attention.
When this happens, you might feel like you’ve come to a crossroads. I know I did! This is where you have to start making decisions about the best place to direct your focus in this new season of life.
Should you step back from teaching to focus on studio business? Continue reading to see the only two questions you need to answer to make this decision.
Looking for more dance studio owner insights? Check out these other articles and resources:
Whether your studio is in its first season, its fifteenth, or its fiftieth, chances are you want to see it grow! And when I say “grow” I’m talking about making real progress, which for your studio might mean increasing enrollment, nurturing your current customers, gaining square footage, developing leadership roles for your staff, improving your culture, redefining your mission, or all of the above.
You may already be experiencing the growing pains that can happen as you, the studio owner, shift focus in order to navigate growth of any kind. For me, as my own children have grown, I’ve shifted more and more time leading our faculty at our studio and less time teaching in the classroom.
No matter which type of growth your studio goes through, it most likely means that it will depend on you less and less for its day-to-day operations, and that your physical presence there will likely become less as well. But your personal connection to the studio—to your employees and to your dance families—will still be essential to supporting its success as it shifts and changes over time.
So how do you keep your relationship with the studio feeling vibrant and effective, even during different stages and phases of growth?
Keep reading to learn more about my 5 Ways To Support And Connect To Your Studio As It Grows.
Looking for more great info on dance studio growth and other studio management topics? Check out the following articles:
The dance world is full of career opportunities for people who love the dance and love self-expression. Besides performing full-time or teaching (or, as many dancers know, a combination of both), other career paths exist for dance-oriented individuals looking to be a part of something bigger than themselves. Dance administration jobs put you right in the middle of the action, and give you a powerful role in building up a successful dance studio. Check out these 5 methods to strengthen your resume and help you get a job at a growing dance studio.
If a studio is looking for an office assistant or studio manager (examples of dance administration jobs), they’re expecting to bring someone in who will clean up their business’ organizational practices. That might range from interacting with parents, to answering phones, to creating better filing systems for student registration forms. How do you organize your personal life, and are there some practices you use that could translate well into a small business setting? Here are a few ideas you can suggest to a studio that might not be using these organizational methods:
Create a bulletin board with a calendar for that month’s events. By having events easily visible to parents in the lobby, they’ll be constantly reminded about upcoming dates and can talk about those events with other parents.
Scan all dancer registration forms and store them online using cloud software like Google Drive or Dropbox. Then, after making sure the forms are all backed up, you can shred the physical forms to save space in the office.
Build a newsletter template, and send out regular emails to parents with event updates and news from the previous month. Pictures of dancers in action will be a great way for parents to see their children in the classroom, and will keep them excited to open your emails.
Become Social Media Savvy
Another reason to hire an office assistant or studio manager is to strengthen the studio’s presence on social media. By bringing on a person who has dedicated responsibilities for posting online, the studio owner and teachers can focus more attention on students, leaving part of the business growth to you. For that reason, you should know your way around the various social media platforms, and be proficient in at least three (we recommend Facebook to be your priority).
On Facebook, you should be prepared to manage an official studio page, and post pictures and information about upcoming events. Facebook can also be a primary way for parents to communicate with the studio after hours or without calling the studio line.
Other social media sites like Instagram can add a dynamic visual aspect to your studio’s online presence. Twitter is a great way to share news updates with parents and the local dance community.
Gain Some Volunteer Experience
There are few better qualifications than hands-on experience, and prior work in a dance studio setting will show your potential employer that you’re a studio veteran and know your way around the dance community. If you’ve danced before, reach out to your previous teachers about putting in some time at their studio as a volunteer. Or, ask about helping other arts organizations in your city with event hosting or office work that can build up your administrative skills in a fine arts setting.
While you volunteer, do your best to be constantly challenging yourself to learn new skills. Part of a studio assistant’s role will include bookkeeping, scheduling appointments, running errands, and conflict management with customers. Be asking about the best ways to handle those tasks, and try to put yourself into situations where you can get hands-on practice before you’re invited to the studio for an interview.
Dig Into Professional Education
We say “professional” instead of “higher” education, because “higher” education implies college-level classes. Which are not always the most ideal programs to focus on! Professional training can make you certified in a variety of different skill sets, and can add value to your personal brand.
Going back to previous dance education you may have had, consider brushing up on those skills so that you can be available to assist teachers in class in a backup capacity. Having a member of the staff who is well-versed in dance technique can be an invaluable asset in case a teacher runs into a problem and needs help with an activity in the classroom (even if it’s leading stretches during the first part of class).
If you enjoy fitness in other settings, and think you might be proficient enough to become a trainer, consider getting certified in physical education! Many studios we talk to have been moving towards allowing community fitness groups to use their space for a fee. As you help to build your studio’s brand in the community, you can also provide an additional income source for the studio (further raising your value as an employee).
Other certifications you earn can be valuable for the studio owner: for example, a studio assistant certified in CPR or other medical emergency techniques might lower liability insurance for the business, meaning more dollars for the studio to spend elsewhere.
Dance administration jobs are expensive investments for dance studios, and when they hire additional staff they’re expecting to make plenty of bang for their buck. Your job as a studio assistant or office manager is to build value for the dance studio through effective marketing, efficient business organization, and your ability to work well under pressure. If you can prove that your skills and ideas will help grow the business and take some of the workload off of studio owners, you’ll be a great choice for any dance studio.
Recital season is an exciting time, but it can also be a cause of worry for parents. Recitals are typically, frenzied and fast-paced experiences, and parents may be a little weary of dropping their child in a chaotic situation. Here are some smart event safety tips to keep in mind this recital season:
Pack an Event Safety First Aid Kit
In addition to having a bag full of extra performance essentials, like bobby pins, hair spray and a spare pair of tights, you should also safety items, like Band-aids, Neosporin and wet wipes. Make sure you have a comprehensive first-aid kit on hand at the recital venue, too.
Make Sure Emergency Contact Info Is Up to Date
Emergency contact info is often a line parents quickly fill out without a second thought, but in the worst case that there ever is an actual emergency, this information will need to be up-to-date. In the weeks leading up to the recital, verify parent or guardian contact info and make sure it’s stored somewhere that’s easily and quickly accessible.
Do a Risk Assessment of the Venue
While you already have an overflowing to-do list to prepare for the recital, you must make time to do a risk assessment of the venue, noted the resource Safe Dance Practice. Tour the venue and note fire exits. You should also familiarize yourself with the venue’s emergency procedures, and alter them to fit the recital set-up if necessary. Record this information and make sure to share it with dancers, parents and all volunteers and studio staff members prior to the event.
Practice Safe Drop-off and Pick-Up Procedures
The nerves are flying before the curtain rises, but some of the most stressful times of a recital are when parents are dropping off and picking up their dancers. When you have a dizzying swarm of dancers coming and going or when you’re distracted by a million things all at once, it can be easy to lose sight of a dancer or not notice who came to get them.
There is software that you can purchase for checking in dancers, if you feel that it would help you organize the process better. Capterra noted that many check-in systems allow multiple ways to identify who is checking in, such as using the last name or phone number, or even a bar code. While software is not necessary, and may be beyond your resources, make sure you get the full name and contact info of the person who is checking in the dancer.
Think about what the best option is for check-out, too. You can have parents come directly to the dressing room during intermission or at the end of the show, or you can have a separate table staffed with volunteers to take the info of the family members picking up. Whatever you choose, make sure you fully brief the parents, dancers and volunteers on the event safety procedures.
It’s always a good idea to let your ticket buyers know what to expect during the ticket purchase process, especially if this is your first time going online. Below are some resources to help you with this process.
Use your “CUSTOM LINK” The TutuTix Support team will provide you with a CUSTOM LINK for your studio. This link will be yours as long as you are a client of TutuTix. Use this link to direct your ticket buyers to a page that features only YOUR events. This will be a better experience for your ticket buyers.
Connect your Facebook Page to your TutuTix account This will enable you to sell tickets directly from your studio’s own Facebook page! Due to a Facebook policy, you must have over 2,000 Facebook followers to activate this feature.You can see step-by-step instructions at this link
Communicate as soon as possible As soon as you can, begin communicating with your patrons. Make sure they are aware of the change well in advance of your onsale.
Create a communication plan using a variety of channels Send an email, Post a sign in your studio or company, Post to your social media accounts
Use the templates and videos below Just be sure to customize the templates first!
“Dear Parents” Letter
Customize this template to communicate with parents about recitals or performances.
The actual text of the template letter is below as well, for your convenience:
****** BEGIN LETTER******
I have some very exciting news! This year, we’re working with a company called TutuTix to make it easier for you to purchase recital tickets. Gone are the days of coming down to the studio, waiting in line, and spending your valuable time purchasing tickets. NOW, you’ll be able to do it from the convenience of your own living room, office, or wherever you are.
At that time, you can purchase tickets by any of the following ways:
Go to our special TutuTix page on your computer, tablet, or smart phone at ENTER YOUR CUSTOM TUTUTIX PAGE LINK HERE
Go to our Facebook Fan Page and click the “Buy Tickets” tab at the top, or
Just call 855-222-2TIX (2849)
Ticket prices will be: ENTER YOUR TICKET PRICES HERE
Note that you will need a credit or debit card to buy tickets, and that tickets will be sold on a first come, first served basis. So, buy early to get better seats!
TutuTix charges a low, fair fee for their service. You’ll see their $1 per ticket fee, plus 5% processing charge added to your order at checkout.
You’ll have several options for how you want your ticket delivered. You can have it emailed to you, sent to your mobile phone internet browser, and even add it to your Apple Passbook (if you have the latest iPhone software) at no charge! Or, you can choose to have TutuTix mail you foil-embossed keepsake tickets for an additional fee– with your dancer’s name printed directly on the ticket!
I know this is a new process for us, and I appreciate your patience and feedback as we work through this change. Please let me know what you think.
****** END LETTER******
“Buying Tickets on TutuTix” Video
This video walks ticket buyers through the process of buying tickets with TutuTix. Send them this link:
You’ve spent the year planning a dance recital for your studio, and now, with one month left to go, everything is finally coming together. The next few weeks will bring a flurry of emails and phone calls and the time will pass by before you even realize it. It’s possible, however, to minimize stress and stay sane – the key is being organized and having a dance recital checklist.
One of the worst feelings is suddenly remembering that you forgot to pick up the costumes, enlist volunteers or take care of another vital task. The dance recital checklist below will help you make sure you stay on track with one month to go before the recital.
Check in With the Venue
If you are holding the recital at a venue other than your own studio, now is the time to check-in with them and confirm that the space will be yours for the recital and for any rehearsals. Verify the hours that you’ll need to use the venue, and make sure that you have secured sufficient space for dressing rooms and backstage areas and that there will be enough chairs for your audience and tables for selling flowers and other items.
You also should check that there is an easily accessible parking area for audience members, teachers, dancers and volunteers. Also, make a note of what you’ll need to bring with you for the performance, such as additional lighting and music systems.
Try on Costumes
The last things you want are uncomfortable dancers and curtain-call wardrobe surprises. Don’t wait until the recital gets closer – instead, have your dancers try on their costumes well before recital time to make sure they fit, recommended Crown Awards. Consider offering a “Costume Construction Day” for alterations or provide parents with the contact info of the seamstress so they can arrange any necessary alterations or tailoring if the fit should be improved before rehearsals. Also, check that each dancer has all the necessary accessories and a garment bag for transporting the costume to the dress rehearsal and recital.
Programs can be a hassle to put together, but if they include advertiser pages they can really help boost your business. One month before the recital, layout and print the programs. You can do this yourself on publishing software if you’re design-savvy, but otherwise, you can outsource the programs to an online company. When you receive the draft of the programs, triple-check for typos, misspelled names and other errors.
If you have money in your budget, hiring a professional designer to craft your recital programs is well worth the money, advised Dance Studio Life. This way, you can create custom ads for local businesses who want to be included in your program but don’t have an ad ready, and you can have a snazzy, high-quality program that you can sell as a keepsake.
Finalize Recital Add-ons
It’s important to figure out ahead of time what you will offer at the recital. Dance recital add-ons can be both a service to your dance families and a source of added income. The Dance Exec provided a helpful list of recital “extras” that you should consider: Logo t-shirts, posed and candid recital photos, flowers, trophies, stuffed animals and recital DVDs. If you haven’t already, decide whether you will hire a professional photographer and/or videographer to record the recital, and book them ASAP. Check out this post for tips on choosing the right photographer for your dance recital photos.
Distribute Recital Packets
There are so many details for dance families to remember – make it as easy as possible by providing a recital packet. Some of the information you might want to include is:
Posed/recital photo sessions/information
Recital day schedule/info, including drop-off/pickup information, parking, etc.
Cost of recital add-ons, and any related order forms
In addition to the packet itself, make use of email, text and social media reminders to keep your dance families informed. You may also want to hold a mandatory “recital meeting,” especially for new dance parents.
Want an easy template to start from? You can download our Sample Recital Detail Information template using the form below! It’s a Microsoft Word document, so you can edit the details according to your needs.
Take the time now to confirm that you have enough volunteers to help out with the recital – and recruit some if you discover you’re falling short. It’s easy to forget certain little jobs that need volunteers, so sit down and list out every aspect of the recital to make sure you’ve enlisted enough help. Do you have people to man the flower or recital DVD table? What about someone to help organize the dancers backstage? Someone to take tickets, give out the programs, or direct parking? Make sure you have all your bases covered!
Take Care of Yourself
With all the craziness that comes with recital season, you need to make sure you’re taking good care of yourself. Stay hydrated, get plenty of sleep and opt for convenient, healthy meals instead of fast food after late classes and client visits. You might think that feeling pulled in a million directions all at once is a normal feeling as the recital approaches, but neglecting your health only makes it more likely that you’ll wake up the morning of the recital with a throbbing migraine and a sore throat.
And if you’re feeling overwhelmed with stress, take a step back and remember – all the little details are fun, but the true value of planning a dance recital is that your dancers get to share their passion and hard work with loved ones and a community who cares.
You’ve probably been here before – hunched over your laptop late at night, playing the same four seconds of music over and over again on your editing software trying to get it exactly right. Maybe a transition is too clunky, a background instrument is too loud or the fade out is too sudden. No matter the issue, music editing is a recipe for stress and frustration. Music editing apps for your phone are designed to help reduce some of the stress so you can get back to focusing on your students. The apps have streamlined, easy-to-use interfaces that simplify the editing process and make it conveniently portable, so you can tackle any editing issues or make quick adjustments whenever and wherever you are.
Try any – or all – of these music editing apps for using on-the-go:
Audacity is one of the most popular music editing software programs that dance teachers use, and Audacity Portable, the mobile app, means that you can take advantage of all of its useful functionality anywhere. Audacity is an open source software program that means that any developer can use the code to create their own versions of the original program, which is how the mobile app was created. Its layout is easy to get a grasp on, allowing you to make basic adjustments to tracks or “zoom in” for more intricate editing, and best of all, it’s free!
One of the leading music production programs for Macs, also has an app version for iPhones and iPads. GarageBand allows you to create your own songs with a variety of realistic-sounding digital instruments, but you can also easily edit imported tracks and add effects in seconds. For those that are new to GarageBand, The Dance Buzz gave a great tutorial on using the program here.
Hokusai Audio Editor
While Audacity and GarageBand were originally created for desktops, Hokusai was designed with smartphones in mind. The interface is optimized for use on touchscreens, meaning you can make music edits with just a swipe. You can use tools to normalize volume levels and fade-in and fade-out, and can alter the resonance or echoes. The app also features a neat “scrubbing effect” that means you can hear what the music sounds like as you move your finger down a track. And you can edit without worrying about making mistakes, since any changes can be easily undone.
WavePad Audio Editor
WavePad is a free app that contains the basic features needed for editing music. You can record and edit your own sounds and songs, and the app also works with third-party tracks. Your tracks are clearly organized for easy access and it comes with tools like filters that will make sounds clearer. However, WavePad is best for short choreography, between 3-5 minutes, since it does not have a zoom function that allows you to make more minute edits.
Notetracks is not part of the collection of music editing apps, but it is incredibly useful for dance teachers working with choreography, and is recommended by Dance Teacher Connect. With the app, you can easily make notes anywhere in a song and can clearly see the notes marked on the track, making it very helpful for when you’re creating a new routine. Notetracks also makes it easy to share your notes and ideas with others.
Music editing tips
Your expertise is dance, not music mixing, though effective editing will help your dancers perform at their very best. Dance Advantage offered several helpful tips for great music editing. Make sure the volume level is consistent throughout the track, since any discrepancies – even subtle ones – are distracting to both the dancers and audience.
Cutting and pasting is a common way to edit tracks, but it’s not always suitable – the site noted that mixing tracks and adding effects are very noticeable in stripped-down musical pieces with few instruments, so the cut-and-paste method is most effective for acoustic songs.
You’ve put together your class schedule and written your studio policies, but one of the most important tasks still has to be done: deciding how you will process payments. As using cash and checks has fallen by the wayside, credit cards have become the preferred form of payment. Her are some tips for secure credit card processing for your dance studio!
Why you Should Accept Credit Cards
Accepting credit cards helps ensure your studio generates as much revenue as possible. One way it does this is by making it convenient for parents to pay tuition and other fees. Paying with a credit card takes just seconds and, depending on your system, can take place almost anywhere, whether online or from a mobile phone. Parents are already using credit cards for their children’s other activities and expenses, and by accepting credit cards you make sure parents can pay the way they prefer and don’t see your studio as that one difficult business they have to deal with.
As more and more dance studios accept credit cards, it’s important that your business remains competitive. Jon Koerber, software expert for dance studios and gymnastics classes, cited that online credit card transactions increased from $2.8 billion to $4.8 billion between 2006 and 2012, and they are only set to grow even more. Credit card processing is no longer weighed down to a clunky machine – they’ve been released online and in mobile applications. As Koerber wrote in a blog post for Capterra:
“You’ll also be losing business to your competitors if you not are doing business around the clock … And all the more so if [parents] can go ahead and sign up for classes from their living room after dinner. If your competitors have online registration and payment processing but you don’t, guess which dance studio will get the new customer after hours.”
Beyond providing convenience for your clients, accepting credit cards also makes everything easier for you. All the payment information will be stored in one place, which makes it simple to view or print revenue reports and quickly access the payment history of certain customers. All the complicated tasks involved with handling and depositing funds is left to the credit card service, which leaves you more time to run your studio.
What You Need to Get Started
You first need to identify which credit card providers you want to accept. Most business accept Visa and MasterCard, while some choose to also accept American Express. Then, you need to select a merchant account service. DanceExec explained a merchant account as “a kind of bank account designed to enable your business to accept payments by debit cards or credit cards. Your merchant account establishes an agreement between you the merchant and the merchant account bank on how to settle money you receive in the form of payment card transactions.”
Make sure the merchant account service you select enables you to accept credit card payments in multiple ways – ideally in-studio, online, over the phone and via smartphones. This way, parents can have a variety of payment methods available to them and can choose the one that’s most convenient for them, wherever they are.
Once you have chosen a merchant account and bank and have been verified, you can begin accepting credit card payments. While you can track and manage credit card payments on a separate system, most major dance studio management software companies enable credit card transactions in their overall system. This is a great option because the credit card transaction program is already fully integrated into the rest of your studio’s systems, which saves you time and headaches!
If you’re accepting credit card payments, you’re dealing with sensitive financial and personal information. So, you need to make sure you’re following the highest measures for security and privacy. Make sure the merchant account service you select has a strong record of PCI, or the Payment Card Industry Data Security Standard, compliance.
Another security consideration is where the credit card payment information is stored. The information should not be kept on your computer or on servers owned by credit card transaction software that you use – instead, the data should be stored securely on an independent server.
Costs to Be Aware Of
Accepting credit card payments comes with several fees. One is gateway fees, which are the fees that merchant accounts charge each month for verifying that the credit card used in each transaction is in good standing. Other merchant account fees include a monthly fixed management fee and PCI compliance fee.
Additionally, there are small fees placed on every individual credit card transaction. These include an interchange fee, which depends on the type of credit card used, discount fees and per-transaction fees. The specific fee amounts vary from provider to provider, so make sure you compare these figures when choosing a merchant account to get the best value for your money.
Though setting up secure credit card processing requires some initial research, the benefits for your dance studio make it well worth the time.
You’ve jumped and soared to incredible heights throughout your dance career, but now it’s time to make your biggest leap yet. With a love of dance and a passion for sharing it with others, you’ve decided to open your own brand new studio.
Editor’s Note: Since the publication of this article, TutuTix has created an even more in-depth resource for studio owners looking to take their studios to the next level. It even includes an example business plan for a new dance studio!
Starting a dance studio involves considering a wide variety of categories that concern everything from advertising methods to payment processing systems. It’s a lot to think about, but following a checklist will help make the process a little less stressful. We’ve outlined the major categories involved in how to start a dance studio, and the smaller tasks that they encompass:
Of course, after passion and determination, the most important thing you need to open a dance studio is money! While you can’t predict every expense, try to prevent surprises.
Hiring a financial advisor is a smart move to make sure that you have sufficient savings to not only start your dance studio but continue operating it for the long-term. An advisor can also help you determine if you need to take out loans to help finance your business.
The first category you need to consider when starting a dance studio is location. You need to reconcile your studio’s ideal location with the facility size and layout that best suits your needs.
A studio located in a populated, busy area that’s visible to passing traffic will get you noticed the most and draw in more customers. The location should also be in a neighborhood that’s safe for children. Research the demographics of the area and how many other dance studios are located in the proximity.
When looking at building layout, consider how many rooms you want the studio to have and the number of office spaces, storage rooms and bathrooms needed. Make sure the lobby and reception area is spacious enough to be comfortable.
Your studio will also need to have more than enough parking spots to accommodate not only the daily class load but the added influx of parents and students during performances and other special events.
A strong, well-developed brand communicates who you are and what you have to offer to clients. Branding involves a range of duties, including choosing the decor of the studio, deciding on a name and creating a unique logo and sign.
You should create a business plan early on, and in this plan outline your mission statement, values and goals. Think about what makes you and your teaching style unique and valuable to students. Make sure you dedicate ample resources to advertising, because you will have to rely on it as a new and unknown studio.
Create business cards, brochures, a company website and advertising campaigns on social media sites. Contact local schools and community groups to investigate opportunities for partnerships and collaboration, and see if you can participate set up a table at at town events like festivals and parades. Hold an open house day, and consider offering incentives for signing up for classes on the day, like studio-branded dance gear or a discounted tuition rate.
A strong brand helps customers recognize the value of your services, so don’t skimp on getting your name out there.
Starting any kind of business is a confusing and taxing process that gets even more complicated when you add in all the legal mumbo jumbo. Consider hiring a lawyer to help you deal with these complexities.
A lawyer can read over and advise you on the lease of your building, and can help you make sure that you register your business correctly. Take out an insurance policy and draw up waivers and other necessary forms to help protect and support your studio.
Enlist the help of other legal and business professionals to ensure that your studio complies with all health, safety and environmental standards and that you possess all necessary permits and music licenses.
Order and install the big pieces of your studio, like padded or marley floors, floor-to-ceiling mirrors and barres. Buy a sound system for the studio, and sound-proof each studio room as much as you can to cut down on excess noise and distraction.
Is there sufficient lighting in classrooms, throughout the building and in parking lots? Beyond dance equipment, you also need the basic equipment required for running a business, like a computer system, studio-management software and payment processing system.
In order to accept credit card payments, you’ll have to register merchant accounts with the major providers. Install locks and a security system in the studio to help ensure it is safe and protected. You’ll need to maintain your studio, too, so set up regular shipments of cleaning supplies and restroom products. And don’t forget WiFi!
“Establish your studio policies early on.”
Think about all the things that will be necessary for you to successfully run your new studio. Establish your studio policies early on, including tuition rates and attendance and discipline rules.
Create your schedule, deciding when the registration period for classes will be, how many and which types of classes you will offer each week and when and where performances will be held throughout the year. Create a document including your policies and calendar and make copies.
Determine how many instructors and staff you will need to cover all your classes and what experience and skills you require, and hire those that are a good fit with the culture and attitude of your studio.
For more in-depth information on starting a dance studio, take a look at our Studio Start-Up blog category, or choose from any of the articles below: