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Brand Reputation Building: Focus On YOU

brand reputation

When thinking about building up your brand reputation and planning your studio’s marketing, focus on YOUR message and avoid comparative language that insinuates your facility is “better than” others.

In the dance education industry, comparative marketing does not speak as positively as true messaging. Via text, image, and graphics, communicate WHY your studio is a great choice. A great logo, strong social media presence, online testimonials: these are all marketing “musts” for you to express the strength of your brand.

You do not need to say why taking dance classes at “Studio A” is better than taking dance classes at “Studio B”.

When you define and commit to YOUR OWN vision and culture, success will follow. Stop comparing yourself to others and channel the energy into creating your own, unique version of AMAZING!

Want to get started using some creative marketing? Check out these articles on dance studio marketing to take your brand reputation to the next level:

Chasta is the artistic director and owner of Stage Door Dance Productions in Raleigh, North Carolina. She is also the founder of The Dance Exec, a website and organization that provided resources and training for dance studio owners. The resources from The Dance Exec have a new home on the TutuTix blog, giving dance studio owners an even more in-depth library of free tools and information with which to grow their business. Chasta contributes to the TutuTix blog from time to time, offering her perspective as a studio owner (and TutuTix client!).