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Client Spotlight: The Tolbert Yilmaz School of Dance

The Tolbert Yilmaz School of Dance in Roswell, Georgia, is entering its 35th year and still continues to grow and thrive under the leadership of Nancy Tolbert Yilmaz. If the school’s five start-of-the-art studios, changing rooms and closed-circuit monitoring weren’t impressive enough, the studio is planning to move to a new custom-designed facility in the coming years to offer the best possible experience to the young dancers it serves.

Starting Off with a Bang

The idea to open her own studio first came to Yilmaz when she was teaching and dancing professionally in Atlanta. She saw the lack of studios in Roswell, a town 30 miles north of downtown Atlanta, and jumped on the market opening. With the help of her now associate director, Yilmaz converted an old building into a dance studio, and the Tolbert Yilmaz School of Dance was off and running.

“I decided, along with our associate director, Mary Lynn Taylor, to offer a few classes,” Yilmaz explained. “So we put out the notice and anticipated maybe 75 kids tops on the day of the first open house. That day, 350 kids showed up.”

Since then, the school has only continued to grow as it teaches dancers of all ages the beautiful art form. Today, Yilmaz estimated that there are around 800 students in her open school, as well as 100 pre-professional dancers in the resident ballet company. The studio, which has moved to a larger location since its impressive kick off, caters to students ages 2 through adult and offers classes in ballet, tap, jazz, modern, hip hop, acrobatics, musical theater, Pilates and kinderdance. They also recently added an aerial silks course, which allows dancers to take their performances to new heights.

Staying ahead of the game

New dance studios have cropped up in Roswell over the course of 35 years, but Yilmaz has managed to keep her business ahead of the pack through a dedication to professionalism and quality instruction. The school’s resident performing dance company, the Roswell Dance Theatre, offers pre-professional instruction to young men and women ages 10 to 18.

“The kids in the ballet and modern companies are on a pre-professional track,” Yilmaz noted. “They’re looking not only to go to college for dance, but to go on a dance scholarship. I’ve got former students that are working all over the place: one with the New York City Ballet, one with Ballet Hispanico, a couple on Broadway.”

Over the years, the group has performed around the country and internationally, as well as in three Olympic ceremonies. However, among their various performances and competitions, the ​Roswell Theatre still finds time to give back to the community.

“We have an entire concert that’s held every year called ‘Hugs from Young Choreographers,’ which is a project conceived and run by Mary Lynn,” Yilmaz explained. “The oldest dancers from our company each choreograph a piece for the concert … All the money raised goes towards a charitable organization. [Over the years], we’ve given the funds to a shelter for homeless girls, a student here who needed a kidney transplant and an organization called Camp Sunshine.”

At the end of the day, Yilmaz realizes that to ensure the Tolbert Yilmaz School of Dance’s continued success, she has to always strive to provide new, exciting opportunities and keep up with industry trends.

Growing Sales with TutuTix

One of the ways that Yilmaz kept up with the growth of her studio is by switching to online ticketing. She looked into a number of different vendors, but ultimately decided that TutuTix would be the best fit for her business.

“What really brought me to TutuTix was the customer service,” Yilmaz said. “I’m not the Internet whiz that a lot of younger people are. I didn’t know how the service would work, and they were very patient. They took their time and answered all my crazy questions.”

The first year using the online ticketing service, the Tolbert Yilmaz School of Dance almost doubled their ticket sales. Increased profits from performances go a long way toward providing a better experience for students.

“It really helped our company get that much better overnight!” Yilmaz noted.

Eric is the Co-Founder and Chief Marketing Officer of TutuTix. He makes magic, every single day.