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The Dance Studio Front Desk: The Front Line to Your Business

dance studio front desk

Think about your dance studio front desk person(s). Is he/she friendly? Is he/she focused? Is he/she committed to the success of your business?

If your answer is:

(1)   I don’t have a front desk person.

(2)   My front desk person is not friendly.

(3)   My front desk person is not focused.

(4)   My front desk person is not invested in the success of my business.

Then, STOP. Houston, we have a problem.

Why You Need a Front Desk Person

Your front desk person is your gatekeeper, your pulse, and your frontline of battle. All of those roles are considered mission: critical to the success of any operation. Your front desk person is no exception.

This person represents your studio, and generally, makes the first impression a client experiences when entering your facility.

The front desk person should know the ins/out of your studio and its operation, and if a tricky question arises, he/she should know the proper communication procedures for finding the answer. He/she should be friendly, eager, enthusiastic, and happy to be a part of your organization.

The front desk person should never gossip or show preferential treatment to particular clients.

Of course, like any other staff member, the front desk representative should be trained, evaluated, and supported within the infrastructure of your business. After all, the front desk person can make or break a prospective client’s interest in your facility and/or a current client’s experience with your facility.

Choose someone that will make a positive, lasting impression!

Chasta Hamilton Calhoun

Chasta is the artistic director and owner of Stage Door Dance Productions in Raleigh, North Carolina. She is also the founder of The Dance Exec, a website and organization that provided resources and training for dance studio owners. The resources from The Dance Exec have a new home on the TutuTix blog, giving dance studio owners an even more in-depth library of free tools and information with which to grow their business. Chasta contributes to the TutuTix blog from time to time, offering her perspective as a studio owner (and TutuTix client!).