Five Reasons Why I’m Opting Out of the “Done Club”
The Done Club.
Around May or June, if you’re in the dance industry, this phrase starts popping up on social media with the frequency of 2014’s Ice Bucket Challenge. But, for us, it happens like clockwork, every single year.
“Made it to the Done Club!”
“Meet the newest member of the Done Club!”
The “Done Club” represents the conclusion of the annual dance recital, a huge benchmark and a capstone to a dance studio’s annual dance season.
But, where did the phrase “the Done Club” originate? And what made people subscribe to it?
There’s nobody in business that is okay with just being done. You don’t see retailers stopping their hustle after a busy holiday season. You didn’t see Apple declaring themselves as in the “Done Club” with the release of the original iPhone. Yes, we all have big benchmarks, but these are stepping stones to our next greatest accomplishment. There’s nothing “done” about it.
Here are five reasons to shift your philosophy:
1) Your Recital Lays the Foundation for Your Future Success. Instead of winding down after your recital, I encourage you to rev up. Synthesize that energy into actualized goals.
2) Don’t Risk Losing Your Visibility. The recital is a powerful memory for your studio’s community. Don’t ghost your community once it is done. Continue the celebration via social media, emails, and programming.
3) Balance Your Budget. Check the profit-loss of your shows, events, and programming. If you do not know where you stand budget-wise, you have even bigger problems.
4) Innovate. Analyze what worked in your season, what didn’t, what could be improved, what should stay the same, and what should change. Then, make it happen.
5) We Deserve Respect and Reputability. For too long, dance education institutions have been seen as hobby businesses. As a female-dominated industry, we have the capability to shift that narrative, and now is the perfect time to make it happen.
Instead of the Done Club, I’ll be joining the Get It Done Club.
Consider joining me.
Looking for more great ideas from Chasta? Check out the following articles:
- [email protected]!* and Other Four-Letter Words to Remember this Recital Season
- Spread Some Sparkle!
- The Studio Owner Dance Recital Survival Guide
- Playing the Long Game
Chasta Hamilton is the Founder/CEO of Stage Door Dance Productions in Raleigh, NC, and the Founder/President of the non-profit Girls Geared for Greatness. She authored the best-selling book Trash The Trophies: How to Win Without Losing Your Soul and continued sharing her story in her TEDx talk “You Weren’t Built to Break.” She loves sharing what she’s learned while empowering other studio owners to pursue truth, purpose, and passion in their unique journeys.