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The 7 Most Important Marketing Tactics to Implement at Your Studio

7 most important marketing tactics for your dance studio

I don’t know about you, but marketing is at the VERY top of my priority list at this time of year!  With back-to-school enrollment underway and goals to meet, achieving success at my studio—for my studio—depends greatly focusing our marketing tactics and message.  After all, there is no mission to serve if we haven’t attracted the right clientele to our programs!

First,  my team and I establish our strategy; that is, we figure out the overarching objective we want to meet and the way in which we want to approach it.  For this year, our objective is to increase total enrollment in the studio and participation in each class. Our strategy is to use key messages about our youngest dancers’ potential and our special opportunities for all ages.

Since marketing is all about bringing the information you want people to know about your studio right to their fingertips, you want to do so in a way that is both educational AND appealing.  But too many marketers focus on the “WHAT” (dance classes). You want the tactics you employ to pique someone’s curiosity and prompt them to want to know more about WHY you do what you do and how you do it.

The best ways to market are always evolving of course …. as they should!  You always want marketing for your studio to feel fresh and exciting with every step, not stale.  Keep reading for my 7 Most Important Marketing Tactics to Implement at Your Studio!

Interested in more articles about dance studio marketing? Check out these articles from the TutuTix archive:

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

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Misty Lown

Misty Lown is the founder, president and energized force behind More Than Just Great Dancing™. Misty shares her methods of creating a professional environment where people learn and grow from the life experiences lived in the dance studio. Sharing information, providing helpful observations, and giving feedback to parents, teachers and students is an essential part of the learning process that Misty delivers with More Than Just Great Dancing™. Misty's new book, "One Small Yes," is now available on Amazon.