Profitable Recital Costumes Start Now
No one in our industry would question that producing a recital takes the TOP spot for biggest project of the year. Coming in at a close second, however, is the process of ordering recital costumes. From concept to selection, from measuring to ordering, from try-ons to exchanges and alterations, recital costumes can be almost as time intensive as putting on the show! The costuming process presents an important opportunity for studio owners—it’s a chance to delight dance families with great service, cut down on wasted time and effort, and make a profit for your business.
Here are 5 TIPS to make your recital costume process a positive and profitable one.
#5 – Order EARLY.
You know how we all tell our kids not to lose points at competition on the obvious (e.g. not pointing toes)? Well, ordering early is the “pointing toes” of costumes. It’s plain silly to know you can earn an early order discount with most companies and not do it. Spend some time over Thanksgiving break to get your ducks in a row for an early December order. If the early order discount doesn’t excite you, then get excited over the idea of a timely delivery!
#4 – Measure and order ACCURATELY.
When I started my studio 17 years ago, all of the teachers would measure the kids in their own classes. I did it that way out of necessity—I didn’t feel I had any extra resources to pay someone to take that on. Well, my system may have been “free,” but it wasn’t without cost. With 15 different teachers measuring 15 slightly different ways, our costs on exchanges went through the roof. In addition, there were missed orders for kids who registered late and got missed by teachers altogether. I changed my process about ten years and now we have one person in charge of all costume measuring and ordering. Accuracy is up and exchanges/missed orders are down. Getting one person to champion this project saves me way more than I spend for her time.
The next 3 tips will supercharge your savings!
Looking for more great expert advice before your spring recital? Check out:
- Dance Recital Ideas: 7 Ways to Produce a Dance Recital that Pays
- Dance Recital Tips: 6 Ideas for Planning a Great Show
- Backstage Management Tools for Dance Recitals
- Tips for a Backstage Bravo!
The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.