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Summer Dance Camps and More: Filling Hours at Your Studio

Summer Dance Camps and More: Filling Hours at Your Studio

To borrow a made up word by one of my favorite bloggers, Glennon Doyle Melton, Summer is a BRUTIFUL season at the dance studio.

BRUTIFUL? Yes. Beautiful + brutal = brutiful.

Summer at the dance studio is BEAUTIFUL for several reasons:

  1. It’s a break from the marathon of weekly classes.
  2. There is a more relaxed schedule with schools no longer in session.
  3. It’s warm and sunny in Wisconsin for a couple of days; I mean months.

But, summer at the dance studio is BRUTAL for other reasons:

  1. A break from classes means far less income to cover fixed expenses.
  2. It can be hard to balance studio and home now that school’s out.
  3. With only a few days of true summer to enjoy in Wisconsin, the last place I want to be is in the office.

If this sounds familiar to you, keep reading for 4 easy ways to fill your studio with summer dance camps and more and still carve out time for family.

  1. Community Camps
    Last year our Community Outreach Coordinator came up with an idea to offer an hour and a half long camp each month. At first I didn’t think that anyone would be interested in buying one lesson per month, but boy was I wrong!  We had almost 200 students participate in our monthly community camps over the course of the school year. The short camps were so popular that we decided to offer eight of them for our summer session and I am pleased to say that we have had OVER 200 sign up this time. The lesson here is two-fold: 1) Be willing to try new things. My old summer programming had gotten tired and this was the perfect way to freshen it up; 2) Parents really appreciate a low commitment way to try out dance as an activity.
  2. Private Lessons
    On the opposite end of the spectrum from the first-time student who appreciates community camps are the intermediate and advanced students who appreciate private lessons. While private lessons in and of themselves are not new, they way we package them is. Consider selling your lessons in a 10-pack for a discount or connecting them to content specific themes such as choreography, flexibility, core strength or turns. Content-focused lessons are more attractive to students than generic ones.
  3. Guest Artists
    Hosting guest artists has become a staple of summer programming at my studio over the past ten years. The visiting teachers allow us to fill camps and programs during the summer months when our own faculty is travelling as well as get access to fresh choreography for our students before the school year starts. If you haven’t hosted a guest artist before, start with something as simple as having an alumnus who is home for the summer guest teach some classes. If you are ready and able to do more, consider a source like Stage Door Connections to deliver ready-made workshops with professional dancers to your doorstep.
    1. Team Requirements
      About ten years ago we started requiring our team to participate in our annual Dance Camp in August. It was a great opportunity to kick off the year with technique classes and choreography. Soon we added a Stay Strong All Summer series of weekly classes to the roster in order to keep kids moving in the weeks between the spring recital in May and the big camp in August. This helped to keep both the teachers and the students active in the months of June and July.
    2. Family
      As our summer schedule grew at the studio, it became harder to carve out much needed time for family over the summer months. A few years ago, I decided to pull myself off the June schedule and spend some time driving across the country with my family for a reunion. I was nervous about how things would go while I was gone and even more worried about what families would think about my absence. But, then the most beautiful thing happened…the studio survived without my involvement for a few weeks and most of the families told me to have a great time on vacation. Win-win!

Friends, I want you to fill your studio with activity in the summer, but not at the expense of being able to take a break with your loved ones. So, fill those summer hours with community camps, private lessons, dance camp and team classes, but don’t forget to put your family on the schedule as well. You can always teach another class, but you never get a second chance to raise your kids.

Happy Summer, everyone!

Looking for more inspiration?  Sign up for the Misty Minute for weekly ideas to transform your studio and your life. 

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

Check out more articles on summer dance camps and other summer programming here.

More Than Just Great Dancing

Misty Lown

Misty Lown is the founder, president and energized force behind More Than Just Great Dancing™. Misty shares her methods of creating a professional environment where people learn and grow from the life experiences lived in the dance studio. Sharing information, providing helpful observations, and giving feedback to parents, teachers and students is an essential part of the learning process that Misty delivers with More Than Just Great Dancing™. Misty's new book, "One Small Yes," is now available on Amazon.