It’s that time of year again! That time when we start to see our students feel the “mid-year slump” … which means they’re in need of some extra TLC and motivation in class as we push through the remaining cold weather months. But did you know that your employees are probably feeling the slump too? The post-winter break, dreary weather, pre-recital doldrums are VERY real for your team as well, whether they show it or not. But fear not, there are ways that make boosting employee morale a breeze!
I know you want to keep employee morale up ALL year long (I do too) so this time of year is perfect to recalibrate that dial. Remember that keeping your team motivated and excited about work isn’t just about making them feel good; it’s about setting them up for success so they can do their best work for your studio and dance families.
If you’re expecting a high level of performance from your team, it’s in your best interest to ensure they are working in an environment conducive to reaching goals and seeing results. Taking the time to keep their morale up will continue to benefit your business in this way. Keep reading to learn more about my 4 Ideas for Boosting Employee Morale, and see if you can give everyone’s spirits a little lift!
Here are my 4 Ideas for Boosting Employee Morale:
Looking for more great ideas to help with boosting employee morale? Check out the following articles:
For the fourth year in a row, we are excited to present the survey results collected from our annual dance studio software reviews survey. We asked thousands of dance studio owners to answer questions about their dance studio management software. We’ve continued to see some recurring trends about how studio owners choose their dance studio software, how they utilize it, and what they like and dislike about it.
If you’ve considered investing in software to help you manage your studio, this data will definitely be eye-opening.
The percentage of studio owners that are using dance studio management software continues to rise, from 67% in 2014 to 82.2% in 2018.
Studio owners overwhelmingly choose software based on its ability to meet their needs; referrals from friends and associates also carry significant influence in the purchase decision.
Jackrabbit and Studio Director continue to dominate market share with a combined 65% , but this has decreased from 2017, when they held 74% of the market.
The features most important to studio owners continue to be billing and payment processing, email and text communication, and class management. Following the 2017 trend, however, online registration continues to increase in popularity.
For the first time since the survey inception, overall customer satisfaction dipped, from a 2017 high of 84%, to 79% in 2018.
Read the In-Depth Report on Dance Studio Software Reviews
To see the full summary of the survey results, please enter your email below.
Check out previous editions our dance studio management software survey results and dance studio software reviews here:
Think about your dance studio front desk person(s). Is he/she friendly? Is he/she focused? Is he/she committed to the success of your business?
If your answer is:
(1) I don’t have a front desk person.
(2) My front desk person is not friendly.
(3) My front desk person is not focused.
(4) My front desk person is not invested in the success of my business.
Then, STOP. Houston, we have a problem.
Why You Need a Front Desk Person
Your front desk person is your gatekeeper, your pulse, and your frontline of battle. All of those roles are considered mission: critical to the success of any operation. Your front desk person is no exception.
This person represents your studio, and generally, makes the first impression a client experiences when entering your facility.
The front desk person should know the ins/out of your studio and its operation, and if a tricky question arises, he/she should know the proper communication procedures for finding the answer. He/she should be friendly, eager, enthusiastic, and happy to be a part of your organization.
The front desk person should never gossip or show preferential treatment to particular clients.
Of course, like any other staff member, the front desk representative should be trained, evaluated, and supported within the infrastructure of your business. After all, the front desk person can make or break a prospective client’s interest in your facility and/or a current client’s experience with your facility.
Choose someone that will make a positive, lasting impression!
For the third year, we are excited to present the survey results collected from our annual dance studio management software reviews survey. We asked dance studio owners to answer questions about their dance studio management software. We’ve continued to see some recurring trends about how studio owners choose their dance studio software, how they utilize it, and what they like and dislike about it.
The percentage of studio owners that are using dance studio management software has steadily risen year after year, from 67% in 2014 to 80% in 2017.
The three most important features of studio management software have consistently been billing and payment processing, email or text communication and class management, but over the last year, online registration has seen a marked increase in importance.
The percentage of studios who have a majority of students paying by credit/debit card has continued to increase (to 54% in 2017), though studios across the country still vary widely in their ability to process credit card payments.
Overall satisfaction with dance studio management software has continued to creep up with 84% indicating that they were either “extremely satisfied” or “somewhat satisfied,” up from 82% in 2015.
Read the In-Depth Report on Dance Studio Software Survey Results
To see the full summary of the survey results, please enter your email below.
Check out previous editions our dance studio management software survey results here:
If you choose to hire a person, it is important to bring them back to your studio to review your expectations and discuss details in a staff orientation session. In the orientation, you should discuss three things:
Expectations for Professionalism
Accountability & Preparedness
Details of the Working Agreement
Expectations for Professionalism
You must never assume that people will understand your standards for professionalism. Rather, you must detail a code of behavior and work ethics that specifically addresses your expectations and consequences for non-compliance. Our society is constantly evolving, and you must ensure that your code of ethics and professionalism evolves with the trends of society.
Each year, The Dance Exec’s Studio takes time to review the values, policies, and guidelines for our entire staff. Topics addressed range from curriculum to dress to behavior to attendance and more. Your expectations should be explicit and detailed. Consequences for non-compliance of expectations should be discussed, too.
As time evolves, your expectations for professionalism may evolve. You should constantly evaluate and update your expectations to make sure your studio complies with the highest standards of the dance industry.
For example, in the middle of the 2011-2012 season, the studio saw a need to implement a new social media policy to alleviate grievances that were arising from student/staff online “friendships” and interactions (the grievances were petty, but based on conversations in the academic environment, it seemed that the issue could further spiral out of control and needed to be addressed).
The studio spent a couple of weeks determining the best course of action and took staff opinions and feelings into consideration, too.
Ultimately, an email was sent out to the staff to address our new social media policy (which states that instructors will not “friend” students on social media sites). This new, professional policy was complimented with a follow-up email to the studio parents.
Both emails were very similar and described the benefits of the evolved policy to the respective targeted audience. The studio did not receive one complaint regarding the new policy. If you are consistently on the cutting-edge of business developments and you approach your choices as bettering the business, you will never go wrong.
Set your standards for professionalism and do not feel ashamed for what you deem appropriate/inappropriate. Be clear and concise in your expectations and you will succeed.
Accountability & Preparedness / Details of Working Agreement
In addition to professionalism within the workplace, high standards of accountability and preparedness are essential to creating a staffing model that contributes to the culture of your studio. Again, your accountability and preparedness expectations should be set forth prior to hiring and consequences should be standardized in case a staff member chooses to not follow your requirements.
How can you make sure that your staff members are consistently maintaining the standards set forth by your studio? At The Dance Exec’s Studio, a detailed, written working agreement (this is not a contract) is provided to all of our employees at the beginning of each season. It is imperative that you constantly renew your written material since new issues arise, improvements are made, etc. Never become complacent in your standards.
In your dance studio employee handbook, you should include expectations of staff during their employment term, their terms of employment (at-will employee, contract employee, etc.), consequences of breaking the terms of employment, and their pay for their agreement period. The staff member and the studio owner(s) should sign off on the agreement, and the staff member should initial each clause in the agreement.
Topics in your dance studio employee handbook should include:
An Employee Handbook Acknowledgement
Terms & Conditions of Employment
Studio Curriculums & Confidentiality
Pay Agreement & Procedure
Class Structure & Preparation
Rewards Systems/ Behavioral Protocol
Zero Tolerance Items
Yearly Calendar (with pay information re: holidays, etc.)
Special Events (expectations and compensation for recitals, competitions, etc.)
Professionalism & Workplace Values
Appropriate On & Off-Site Studio Affiliated Behavior
Expectations for Evaluation & Sample Evaluation Form
Detailed Information Regarding Performance Review
Yearly Calendar/Curriculum Guide
The Dance Exec also recommends consulting an attorney to make sure your terms of employment and rules are legal within the laws of your state.
In regards to legal advice and staff, within the dance studio industry, there is a lot of conversation and debate regarding labeling dance studio instructors as independent contractors versus employees. At The Dance Exec’s Studio, the regular, in-studio staff are labeled as employees since we dictate their schedules, classes, etc. If the studio brings in a guest artist, then he/she is considered an independent contractor.
Whatever you choose to do at your studio, make sure it fits within the bounds of the law. (Incorrectly labeling employees as contractors can lead to an IRS audit and back payment of payroll taxes.)
Ultimately, you have to view yourself as a business entity and you must approach every decision from that same perspective. Be sure to consult an attorney to make sure you are handling your staff’s finances properly. Do not cut payroll corners. If you handle everything the correct way, then you are laying the foundation to protect yourself and your business for years to come.
Systemizing Staffing Conflicts
In a perfect world, staffing conflicts, mishaps, and broken rules would not occur. Unfortunately, the world is not perfect and neither is human nature. At some point in the time, an incident will occur that will concern or involve a staff member, and the way you choose to handle it will make all the difference in the world to you, your professional relationships, and your business.
Your consequential/disciplinary plan for your staff should be so detailed that there are no surprises. If a staff member is not conforming to your written expectations, they should be reprimanded in an appropriate way.
This is not to say that all reprimands should be negative. Joining a studio’s culture is a learning process, and often times, you can turn a conflict into a learning experience. Most staff members will appreciate your guidance and will learn and develop from your feedback.
For each incident that occurs, you should have levels of consequence, documentation forms, and staff file folders to track any disciplinary actions. Please note that all forms must be signed and dated by the staff member and the studio owner(s). Implementing a standardized system alleviates the emotions involved with disciplinary action, and better protects you and your business.
Ready for the next step? You can see the third part of the Dance Studio Management Guide here:
Only two weeks left to go before the recital – can you believe it? Your dancers are probably starting to feel some nerves, not to mention the stress you’re likely feeling as you run over in your head the zillion things you have to do before showtime.
Before you drive yourself crazy running around, take a breather and look at this checklist of the things you need to do over the next two weeks.
Host a Makeup Rehearsal
Whether it’s this week or next (before the dress rehearsal) make sure you hold a makeup and hair rehearsal for your dancers, and their parents if they want to join. A beauty rehearsal is a great way for novice dancers and the parents of younger students to practice how the makeup will be applied and how their hair will be styled. This way, you save the time going over the hair and makeup at the dress rehearsal, and there’s (hopefully) few or no questions before the actual recital.
It’s not just the newbies that need a beauty rehearsal, though. According to Dance Informa, even the most experienced dancers should attend a makeup and hair rehearsal before the recital, since this helps the dancers make sure that their hair and makeup styles are uniform and coordinated with the rest of the dancers in the group.
Have Recital Programs Submitted to the Printer
Recital programs are pretty much an expectation for dance recitals, as they help inform parents and patrons about the order of dances and the general timeline for the evening. At two weeks out, you MUST have your finalized program designs submitted to your printer to make sure:
You have a timely delivery of the final product
Any emergency issues can be resolved
Collect Pre-Orders of DVDs and Other Items for Dance Recitals
If you have the resources and manpower, it can be profitable to have a table at the recital selling performance DVDs, photos and other collectible items. However, collecting pre-orders a couple weeks before the event helps maximize profits and make sure every parent or dancer who wants the extras gets them. Send out emails and social media posts reminding parents to pre-order DVDs and other souvenirs and set a deadline for orders at least a week before the recital. You can use physical forms for orders, but online forms make things easy for both you and the parents.
Give Parents Detailed Drop-off/Pick-up Instructions
Dance Exec noted that it’s important that parents have detailed logistical information for the recital ahead of time. It’s a good idea to hold a pre-dress rehearsal meeting in addition to sending a detailed letter – over email is most convenient for the parents – that describes the drop-off and pick-up process, along with any reminders about ticket and DVD sales, costumes and other important dates and times, in addition to thorough directions to the venue if the recital is not held at your studio.
Need a letter or dance recital information sheet template? We’ve made an example sheet you can download and customize in Microsoft Word for your studio’s needs below:
Have “Day Of” Plans Finalized and Supplies Prepared
Two weeks before the recital – and in the week leading up to it – reach out to your volunteers to confirm that they will be helping out. Make sure you have enough volunteers to cover all duties. If not, you have time to recruit some last-minute helpers.
For some backstage organization ideas, check out this quick video:
Along the lines of volunteers, have all of your signs and backstage planning items printed/laminated/explained/etc. If you plan to have clear signs backstage that point to “Stage,” “Lobby,” “restrooms,” or particular areas of the backstage, have them done and checked off your list.
Michelle Spezio, director of Spezio’s Dance Dynamics in Buffalo, New York, shared a great tip with Dance Studio Life. She puts together boxes of frequently forgotten and emergency items like bobby pins, lip stick, hairspray, sewing kits, nail polish remover, tape, scissors and safety pins, and then places these boxes on either side of the stage and in dressing rooms. You should still remind dancers and their parents to bring their own back-up kits, but these boxes are much-appreciated insurance.
You’ve probably been here before – hunched over your laptop late at night, playing the same four seconds of music over and over again on your editing software trying to get it exactly right. Maybe a transition is too clunky, a background instrument is too loud or the fade out is too sudden. No matter the issue, music editing is a recipe for stress and frustration. Music editing apps for your phone are designed to help reduce some of the stress so you can get back to focusing on your students. The apps have streamlined, easy-to-use interfaces that simplify the editing process and make it conveniently portable, so you can tackle any editing issues or make quick adjustments whenever and wherever you are.
Try any – or all – of these music editing apps for using on-the-go:
Audacity is one of the most popular music editing software programs that dance teachers use, and Audacity Portable, the mobile app, means that you can take advantage of all of its useful functionality anywhere. Audacity is an open source software program that means that any developer can use the code to create their own versions of the original program, which is how the mobile app was created. Its layout is easy to get a grasp on, allowing you to make basic adjustments to tracks or “zoom in” for more intricate editing, and best of all, it’s free!
One of the leading music production programs for Macs, also has an app version for iPhones and iPads. GarageBand allows you to create your own songs with a variety of realistic-sounding digital instruments, but you can also easily edit imported tracks and add effects in seconds. For those that are new to GarageBand, The Dance Buzz gave a great tutorial on using the program here.
Hokusai Audio Editor
While Audacity and GarageBand were originally created for desktops, Hokusai was designed with smartphones in mind. The interface is optimized for use on touchscreens, meaning you can make music edits with just a swipe. You can use tools to normalize volume levels and fade-in and fade-out, and can alter the resonance or echoes. The app also features a neat “scrubbing effect” that means you can hear what the music sounds like as you move your finger down a track. And you can edit without worrying about making mistakes, since any changes can be easily undone.
WavePad Audio Editor
WavePad is a free app that contains the basic features needed for editing music. You can record and edit your own sounds and songs, and the app also works with third-party tracks. Your tracks are clearly organized for easy access and it comes with tools like filters that will make sounds clearer. However, WavePad is best for short choreography, between 3-5 minutes, since it does not have a zoom function that allows you to make more minute edits.
Notetracks is not part of the collection of music editing apps, but it is incredibly useful for dance teachers working with choreography, and is recommended by Dance Teacher Connect. With the app, you can easily make notes anywhere in a song and can clearly see the notes marked on the track, making it very helpful for when you’re creating a new routine. Notetracks also makes it easy to share your notes and ideas with others.
Music editing tips
Your expertise is dance, not music mixing, though effective editing will help your dancers perform at their very best. Dance Advantage offered several helpful tips for great music editing. Make sure the volume level is consistent throughout the track, since any discrepancies – even subtle ones – are distracting to both the dancers and audience.
Cutting and pasting is a common way to edit tracks, but it’s not always suitable – the site noted that mixing tracks and adding effects are very noticeable in stripped-down musical pieces with few instruments, so the cut-and-paste method is most effective for acoustic songs.
Editor’s Note: Check out the results of our most recent annual dance studio management software survey here.
For the second year in a row, we are excited to present the survey results collected from our most recent survey. We asked dance studio owners to answer questions about their dance studio management software. This year we’ve definitely noticed some recurring trends about how studio owners choose their dance studio management software, how they utilize it, and what they like and dislike about it.
The percentage of studio owners that are using dance studio management software increased 8% last year, from 67% in 2014 to 75% in 2015.
The three most important features of studio management software are still billing and payment processing, class management, and email or text communication, and online registration is gaining in importance.
Studios that fully embrace credit card payments see a vast majority of student payments come in via that method, though studios across the country vary widely in their ability to process credit card payments.
Overall satisfaction with dance studio management software has increased by 7%, with 82% indicating that they were either “extremely satisfied” or “somewhat satisfied”.
Read the In-Depth Report on Survey Results
To see the full summary of the survey results, please enter your email below.
Well-developed studio policies are essential to keeping your dance studio running smoothly. Not only that, they also help keep your sanity intact! If your policies are poorly drawn up, or don’t cover what they need to, then your classes will be disorganized and inefficient, dealing with parent and student issues will be a headache and you may not even receive the tuition payments that you deserve.
Strong, clear-cut studio policies are the gears that make the dance studio machine turn. However, creating policies is not as simple as just jotting a few basic rules down. Read on to learn how you can create the best policies for your business.
The Bottom Line
Suzanne Blake Gerety of DanceStudioOwner.com told listeners in a recent webinar that studio policies are the terms of a business transaction. Keep this thought at the forefront of your mind when creating your rules.
“When someone becomes a student, it’s easy for us to get caught in the warm welcome, without realizing that you’re doing a business exchange: tuition for education,” said one of the hosts.
You can’t continue to operate your dance studio and share your passion with students if you can’t make a profit. While emphasizing payment requirements may seem uncouth or harsh, it’s absolutely necessary to make sure they’re clearly communicated in your policies. Your time and expertise is valuable, so don’t be afraid to strongly express payment requirements – and stick with them. If a parent has an issue with tuition or other financial expectations, you can then point to the policies that were agreed upon ahead of time.
Keep It Snappy
Another factor to keep in mind when drafting your dance studio’s policies is that, like it or not, people have short attention spans in this digital age. That doesn’t mean you should skimp on creating comprehensive policies or leave things out, however, it’s worth it to think about how you can most effectively communicate your policies. Parents deal with demanding schedules and a million different responsibilities, not to mention how they have many forms to sign and disclaimers to read over for their children on a daily basis.
“They have messages coming at them from 8 million different directions and it’s getting more and more challenging to deliver and get the message into their hand, not only get it to them, but make them clearly understand it,” said one of the webinar hosts.
Keep policies clear and concise, and use images wherever you can to dynamically convey information. Bullet point lists break up longer blocks of content so parents can digest it more quickly. Put the most important information at the top, and bold, use color font, use all capital letters – or do all three – to make important deadlines stick out, or otherwise they will be missed. Also, post your policies in as many places as possible, so it’s easily accessible and never more than a few clicks away. Upload them on your website and email them to parents, and make sure you’re constantly regularly reminding students and parents about them.
Topics to Include
DanceStudioOwner.com provided a helpful checklist of which topics should be covered in your policies. These include:
Tuition and fee general information
Tuition & fees due date
Releases, consent forms and privacy policies
Attendance expectations and minimum participation policy
Dress code, class attire, student/parent conduct, studio rules and regulations
The most well-crafted policies in the world, however, don’t matter if they can’t be enforced. As one of the hosts of the policies webinar said:
“This is the hard part: imposing the late fee, kicking the kid out of class, not letting them perform in the recital. We agonize over this. Let me tell you, your policies do not carry any weight if you’re not ready to enforce them.”
Making sure your policies are followed ensures that you can provide the best dance education and experience for your students.
You’ve put together your class schedule and written your studio policies, but one of the most important tasks still has to be done: deciding how you will process payments. As using cash and checks has fallen by the wayside, credit cards have become the preferred form of payment. Her are some tips for secure credit card processing for your dance studio!
Why you Should Accept Credit Cards
Accepting credit cards helps ensure your studio generates as much revenue as possible. One way it does this is by making it convenient for parents to pay tuition and other fees. Paying with a credit card takes just seconds and, depending on your system, can take place almost anywhere, whether online or from a mobile phone. Parents are already using credit cards for their children’s other activities and expenses, and by accepting credit cards you make sure parents can pay the way they prefer and don’t see your studio as that one difficult business they have to deal with.
As more and more dance studios accept credit cards, it’s important that your business remains competitive. Jon Koerber, software expert for dance studios and gymnastics classes, cited that online credit card transactions increased from $2.8 billion to $4.8 billion between 2006 and 2012, and they are only set to grow even more. Credit card processing is no longer weighed down to a clunky machine – they’ve been released online and in mobile applications. As Koerber wrote in a blog post for Capterra:
“You’ll also be losing business to your competitors if you not are doing business around the clock … And all the more so if [parents] can go ahead and sign up for classes from their living room after dinner. If your competitors have online registration and payment processing but you don’t, guess which dance studio will get the new customer after hours.”
Beyond providing convenience for your clients, accepting credit cards also makes everything easier for you. All the payment information will be stored in one place, which makes it simple to view or print revenue reports and quickly access the payment history of certain customers. All the complicated tasks involved with handling and depositing funds is left to the credit card service, which leaves you more time to run your studio.
What You Need to Get Started
You first need to identify which credit card providers you want to accept. Most business accept Visa and MasterCard, while some choose to also accept American Express. Then, you need to select a merchant account service. DanceExec explained a merchant account as “a kind of bank account designed to enable your business to accept payments by debit cards or credit cards. Your merchant account establishes an agreement between you the merchant and the merchant account bank on how to settle money you receive in the form of payment card transactions.”
Make sure the merchant account service you select enables you to accept credit card payments in multiple ways – ideally in-studio, online, over the phone and via smartphones. This way, parents can have a variety of payment methods available to them and can choose the one that’s most convenient for them, wherever they are.
Once you have chosen a merchant account and bank and have been verified, you can begin accepting credit card payments. While you can track and manage credit card payments on a separate system, most major dance studio management software companies enable credit card transactions in their overall system. This is a great option because the credit card transaction program is already fully integrated into the rest of your studio’s systems, which saves you time and headaches!
If you’re accepting credit card payments, you’re dealing with sensitive financial and personal information. So, you need to make sure you’re following the highest measures for security and privacy. Make sure the merchant account service you select has a strong record of PCI, or the Payment Card Industry Data Security Standard, compliance.
Another security consideration is where the credit card payment information is stored. The information should not be kept on your computer or on servers owned by credit card transaction software that you use – instead, the data should be stored securely on an independent server.
Costs to Be Aware Of
Accepting credit card payments comes with several fees. One is gateway fees, which are the fees that merchant accounts charge each month for verifying that the credit card used in each transaction is in good standing. Other merchant account fees include a monthly fixed management fee and PCI compliance fee.
Additionally, there are small fees placed on every individual credit card transaction. These include an interchange fee, which depends on the type of credit card used, discount fees and per-transaction fees. The specific fee amounts vary from provider to provider, so make sure you compare these figures when choosing a merchant account to get the best value for your money.
Though setting up secure credit card processing requires some initial research, the benefits for your dance studio make it well worth the time.
It’s halftime! No, I’m not talking about football (and I call the Packers’ mid-game break “intermission” anyway). I’m talking about halftime of the DANCE SEASON—the midway point for studio owners between the first days of class and the finish line of recital.
By now you are far enough into classes to be past the busyness of the season opener and into a routine of the season. Your time is likely stretched carefully between the behind the scenes work that keeps the business going during the day and the actual work of serving your clients in the evenings. Running a dance studio is a delicate balancing act of time management, often with no margin for error.
Time may be at a premium, but don’t let that be an excuse to overlook one of the most critical pieces of your business: meaningful communication with your teachers. As a studio owner, this is an ongoing challenge for me. I have five kids under the age of 14 and I am no longer in the classroom on a regular basis. I work on the studio every day, but because I’m not always at the studio when the teachers are, it’s really important to establish routines to keep communication flowing.
There are all sorts of tools that we use at the studio to keep in touch with teachers on a regular basis such as weekly emails, private Facebook groups for staff and quarterly meetings with the whole group.
For as great as all of those things are, nothing replaces the importance of meeting a teacher face to face in the middle of the season to give and receive feedback before recital and competition season kicks in.
If you are ready to step up your communication with your teachers, keep reading for 5 Ideas for Mid-Season Dance Teacher Reviews.
For the second year in a row, we are excited to present the survey results collected from our most recent dance studio management software survey. We asked dance studio owners to answer questions about their dance studio management software. This year we’ve definitely noticed some recurring trends about how studio owners choose their dance studio management software, how they utilize it, and what they like and dislike about it.
You can see the results of the dance studio management survey here!
If you’re considering opening a dance studio, you may have a lot of questions. Well, you’re not alone. There are plenty of other aspiring dance studio owners with the same concerns. Consider a few of these frequently asked questions if you want to start a dance studio.
1. What’s the best place to open a studio?
Picking the right location for your dance studio can have a lot to do with your success rate. Of course, you want it to be in a spot that’s easy for parents and dancers to find and see—it shouldn’t be tucked away out of sight. It should also have adequate parking space—enough for staff, students and parents, Dance Exec stated.
It’s also a good idea to look at a location that has a space for a drop-off lane. That way, it won’t disrupt traffic flow but dancers can come and go as they please. The location should also be safe or else parents will not feel comfortable dropping off their children. Look for a space that is local to a park, a school or another establishment that welcomes children. It shouldn’t be near bars or other areas that are adults-only.
Another location consideration is your proximity to other studios, and whether you’ve taught or attended at those locations. Most studio owners would take offense at a former teacher or student opening a studio in a location that would place them in direct competition. Even if you were not previously affiliated with nearby studios, you’ll want to consider whether you’re willing to go head-to-head with those already-established businesses.
2. How can I afford to start a dance studio?
Owning a dance studio can certainly come with its expenses. Between leasing or buying a space and utilities and maintenance, costs can quickly add up. All studio owners need have a business plan, which should include an analysis of these and all other costs, before considering opening a studio. Again, it’s important not to skimp on the studio’s location to try and help your budget.
Instead, choose a smaller space at first that you can expand on later. Look into bank loans and see if there’s one you qualify for that’s reasonable for your budget. If you’re incredibly passionate about opening a studio but can’t afford the space, think about opening one in your basement or garage to help build clientele before moving to a bigger spot.
3. Where should I look for potential staff?
As an owner, you may attempt to run the studio on your own at first, and that’s OK. However, as your clientele grows, you’re going to need a little help. Consider posting ads for local college dance students to see if they are willing to take on an unpaid internship, Dance Teacher suggested. That way, you can save money and have an experienced staff.
If you’re impressed by their teaching skills, offer them a job down the road when you’re completely financially stable. If you are ready to hire instructors right away, the administration of those nearby college dance programs may be able to recommend suitable candidates. If there are any semi-professional dance companies in the vicinity, you might also want to send them information on open positions. Whichever route you take, make sure you are hiring staff with the right qualities for the job.
4. How do I come up with a good name for my studio?
If you’ve always wanted to open a dance studio, you may have a few names in mind. However, if this is a recent initiative, it might be more difficult for you to think of something. Picking a name is one of the very early steps in the process of opening a studio. Regardless of what you choose, it should be easy to remember. That means it shouldn’t be a long name, DanceStudioOwner.com noted. It should also be a name that clearly indicates you’re a dance studio, whether it has dance in the name or not. You can choose something simple, like Jenny Smith Dance Studios, or something that has a play on words, like At the Barre.
Finally, make sure that your name is easy to say AND easy to search for on the web. You don’t want a name that you have to constantly spell or explain—those can be hard to remember. On the other hand, you also don’t want to choose a name that’s too generic and risk people being unable to find you in an online search. Find a good balance!
My five kids are all getting ready to go back to school in the next week and along with registration for school comes paperwork…lots of paperwork.
Dance schools are no exception. In fact, among all the studio owners I have spoken with this year (and there have been hundreds), not a single one allows students to participate without signed registration forms.
And, yet for as many who are diligent with student paperwork, there are half as many who take the same care to create a dance teacher contract before class is in session.
If you have other people teaching for you, check out this list for 10 Tips for a Confident Dance Teacher Contract:
If you aren’t a big fan of math, you’re not alone. An article in Psychology Today explained that almost 80 percent of college students described math as a skill they felt they couldn’t figure out. Even if math isn’t your thing, there are going to be quite a few instances where you need to crunch numbers as a dance studio owner. Yes, your calculator can help, but it’s important to understand the basic formulas and processes behind some standard small business profit calculations. Here’s some must-have math that studio owners need to know.
Calculating Gross Profit
Here’s that illustrious word that all studio owners hope for but many fail to achieve: profit. If you’re going to run a business and keep your doors open, you’ll need to know how to calculate gross profit, or the money you’ve earned from selling a service. The seemingly simple equation for gross profit is sales minus cost of services sold.
For studio owners, profit calculations are usually quite simple. Your revenue for a given season – or the money you collected from students – is your sales, and then you subtract any variable costs. Since you’re selling a service instead of a product, your variable costs will likely only include the salaries of hourly teachers, materials used in class and other expenses that incur as a direct result of holding class. Leave any fixed costs – such as full-time employee salaries, rent or mortgage payments, insurance, marketing costs or office expenses – out of this calculation.
So for example, if you charge $500 per student, and you teach 20 students this season, your revenue will be $10,000. If you spend $4,000 on variable costs, your gross profit would be $6,000.
Finding Your Gross Profit Margin
The next step in the important financial calculation is to figure out your gross profit margin, which is your gross profit expressed as a percentage of your revenue. Don’t worry – it sounds harder than it is!
To calculate gross profit margin, simply divide your gross profit by your sales, and then multiply by 100. Following the example above, $6,000 divided by $10,000 is 0.6. Multiple this by 100, and you get your gross profit margin of 60 percent.
Using Gross Profit and Gross Profit Margin
You may think that you’re in the clear if your gross profit increases year after year, but this isn’t always the case. Your gross profit margin is actually a better indicator of how efficiently your business is performing. If you notice that your gross profits are increasing but your margins are on the decline, this indicates that your spending is outpacing your revenue growth. Be wary of this trend! If your costs grow too fast, you could be heading for financial trouble.
Crunching Net Income Numbers
As you may have gathered, gross profit isn’t equivalent to the amount of money your studio is left with at the end of the year. You still need to take into account those fixed costs that remain stable from month to month. According to Entrepreneur magazine, these expenses include:
Wages of full-time workers
Once you’ve added up all these fixed costs, you’re ready to find net income. Subtract this number from the gross profit you’ve calculated. So if your fixed costs are $5,000 and your gross profits were $6,000, your net income would be $1,000. This may not seem like a lot of money, but it’s always a good thing when your business has a net gain at the end of the year. If your net profit turns out to be a negative number, this means you’ve sustained a net loss, and you’ll need to find a way to lower your costs or increase your revenue.
Check back soon for more math-related tips that are key for studio owners!