855-222-2TIX (2849)   |     sales@tututix.com   |   Studio Login   |Buy Tickets
Tag: dance recital ticketing

Jackrabbit/TutuTix Webinar: Three BIG Ideas to Make Your Recital More Profitable

We recently teamed up with Jackrabbit Dance for a webinar on how to produce a more profitable recital. Check out the recording above or read through the main points below for tips on how to financially improve your biggest production of the year!

Three BIG Ideas to Make Your Recital More Profitable

Viewer Poll:

  • Is it okay to make money on your recital?
    • Yes: 100%
  • How do you collect money for your recital?
    • Recital fees: 38%
    • Ticket sales: 62%
  • Do you sell your tickets as reserved seating?
    • Yes: 57%
    • No: 43%
  1. Recital Fee vs. Online Sales

    Many studio owners ask: “Should I charge a recital fee or just do ticket sales?” The answer is BOTH. The recital fee allows you to capture revenue at the beginning of the dance year, but a ticket sale presents an opportunity later in the year to maximize your profits in ways that add value to the experience your performers and attendees.

    And that leads us to BIG Idea #1…

  2. Big Idea #1: Bundle and Sell Online

    Consumers spend more when they use a credit card than when they make purchases with cash. You can present merchandise purchase options with your ticket sales and customers will be more likely to buy, especially if they perceive that there is a bundle.

  3. Big Idea #1: Bundle and Sell Online, cont’d.

    All of our clients who sell merchandise online in advance report higher merchandise sales, with some reporting a 2x increase over previous years when they would accept cash only at the event. In addition, online sales enable you to more closely approximate the amount of merchandise you need to have on hand, so you have less inventory that goes unsold.

  4. Big Idea #2: Inventory Management/Reserved Seating

    Recognize that your seats are your inventory, and sell them in the most appropriate way to make more money. Seats in the front are worth more than seats in the back. If ticket buyers complain about a change in prices this year, explain that prices for the seats in the back are the same, but seats in the front are worth more, and therefore cost more.

    So, why should you price seats according to their value?

    1. Better experience for the ticket buyer = higher perceived value.
    2. Offer perks for more loyal families.
    3. Increases urgency to get the ticket = you get the money in hand sooner.
  5. 2016 Per Ticket Data

    Reserved seating is a type of seating setup in which the ticket buyer can choose specific seats they want to sit in. Now, why is this important?

    The average price paid in 2016 for a general admission ticket to a dance recital nationwide was $10.80, vs. $14.03 for a reserved ticket! That’s a 30% difference!

  6. 2016 Per Ticket Data, cont’d.

    Moreover, the average gross per event with general admission seating was $1,715, while the average gross per event with reserved seating was $5,370! Don’t leave money on the table!

  7. Big Idea #3: Generate Leads

    Owners put forth an inordinate amount of effort into producing a recital, and most of the time, the only people exposed are the ones who already know how great their studio is! That’s such a waste! Your RECITAL is a prime opportunity to SHOWCASE your studio to prospective families and the community.

    1. Invite “warm” prospects to your recital
    2. Donate tickets to community charities
    3. Leverage local schools / end of year activities
  8. Recap

    1. BUNDLE and sell online
    2. Manage your INVENTORY wisely
    3. Use your recital to GENERATE LEADS

    So you want to sell tickets and merchandise online—now what?

  9. TutuTix: The Easiest Way to Sell and Distribute Tickets to Your Dance Performances

  10. How It Works: Step 1 – You Sign Up Online

    It’s easy to get started with our easy online sign-up form. We just need some basic information in order to set up your events, including:

    1. Your event info
    2. The ticket prices
    3. The date you want your tickets to go on sale
    4. Your seating chart (if you plan on using assigned seating)

    Your dedicated relationship manager will walk you through the process and help you fill in the blanks, and answer any questions you may have. After we have your information, our staff sets up your event, and you’ll get a final opportunity to review your event before we make tickets available to the public.

  11. How It Works: Step 1 – You Sign Up Online, cont’d.

    Codes? Comps? No Problem! With more than 1,200 clients nationwide, chances are, we’ve done every kind of presale setup there is. We can do:

    1. Reserved seating, general admission and mixed reserved/general seating.
    2. Promo codes, discount codes and comps.
    3. Password-protected onsales.
    4. Shopping cart for multiple performances or merchandise sales.
  12. How It Works: Step 2 – Patrons Buy Tickets

    When your tickets go on sale, your patrons can buy them:

    1. Online at tututix.com/yourstudioname
    2. On their mobile devices
    3. On your Facebook page
    4. From our toll-free call center
  13. How It Works: Step 2 – Patrons Buy Tickets, cont’d.

    For reserved seating, online ticket buyers can select their own seats with our easy-to-use seatPower seat selector.

  14. How It Works: Step 2 – We Deliver Tickets

    1. To Your Patrons – Your patrons can choose to get tickets delivered instantly to their email or smartphone, or to have souvenir tickets mailed to them. Tickets are mailed out immediately, and usually arrive within one week of purchase.
    2. And to You – A few days before the event, we print any unsold tickets on the same keepsake ticket stock and ship them directly to you for FREE as part of our Door Ticket Kit so that you can have tickets on hand for door sales.
  15. You Get Paid Weekly

    We deposit ticket proceeds into your account weekly, giving you the flexibility to use those funds when you need them.

  16. Souvenir Tickets

    Your patrons can choose to have full-color, foil-embossed barcoded keepsake tickets mailed to them. We even print the dancer’s name directly on the tickets! Tickets are mailed out immediately, and usually arrive within one week of purchase.

  17. Customizable Print-at-Home Tickets

    Our print-at home tickets are customizable! You can promote upcoming classes, workshops or performances, or even sell advertising to your event sponsors!

  18. Door Ticket Kit

    Our FREE door ticket kit makes it easy to sell any remaining tickets on the day of your event.

  19. TutuTix POP!

    Accept credit debit cards on-site at your event or studio.

  20. iPhone and Android Scanner Apps

    Need an easy way to scan tickets at the door? Our free scanner apps are available for iPhone and Android.

  21. Want to Learn More?

    Send us your questions at tututix.com/contact-us. If you’re ready to get started, simply fill out our easy online sign-up form.

READ MORE +

Introducing the New TutuTix POP App

Introducing the TutuTix POP App

You asked for it, and now here it is – we’re excited to introduce TutuTix POP, our new point of purchase app! TutuTix POP enables you to quickly and easily accept credit or debit card payments at your studio or at your performances! You can sell tickets, concessions, souvenirs, flowers, and other merchandise right on site at your event.

TutuTix POP is connected with your existing TutuTix account, so there are no contracts to sign and no paperwork to fill out. The app is a free download, and the pricing per transaction is simple and straightforward – just 5% processing per transaction.

Here’s how to get started:

  1. Download TutuTix POP from the App Store  or Google Play.
  2. Log in with your TutuTix account, and you will see the Items Screen.
  3. Click “New Product”
  4. On the next screen, you’ll be able to choose from three common product categories, or “Other.” Just pick the category, name your item, type in the price and click “Add.”
  5. The new item then pops onto the screen. Add as many items as you like!

To sell items on site at your event, just:

  1. Open the app.
  2. Click the plus sign to add the desired item to the cart.
  3. When you’re ready, hit “Checkout.”
  4. Scan credit or debit cards using the app, expediting the check out process. You can also enter card information manually, if desired.
  5. At the end of the transaction, you have the option to email your customer a receipt.

It really is that easy! And YOU can track all your sales in real time. Download TutuTix POP today and watch your event sales POP!

Pro Tip
Make sure that you have good lighting – this will help your phone scan cards faster. We also recommend laying cards on a flat surface as you scan, as this will also speed up the scanning process.

 

Download the TutuTix POP App on:

For more info, including an FAQ on the TutuTix POP app, visit tututix.com/pop.

READ MORE +

Don’t Miss Promotional Opportunities at Your Recital!

Don't Miss Promotional Opportunities at Your Recital

Literally speaking, producing a recital is the act of looking back and showing what you have learned or accomplished over the course of a school year. It’s all about making great memories that can be enjoyed for years to come. The whole recital experience is full of memory-capture elements such as the recital program book, the celebratory trophy, the annual t-shirt and the commemorative DVD and group photos.

In fact, if you really think about it, most of what we promote at recital celebrates what has already been DONE. Today I hope to convince you that we should be spending as much, if not more time, promoting what IS TO COME at our spring shows.

Don’t miss promotional opportunities at your recital this year.

Keep reading for 5 ways you can serve your audience by promoting what’s coming up at your studio at recital 2017.


  1. The captive audience
    Marketers know the best audiences are captive audiences. As a dance studio owner you have better than a captive audience. You have a captive and INTERESTED audience. Consider the other places that companies try to market to captive audiences: taxi cab screens, bus ads, airplane commercials and posters in waiting rooms. Even the backs of bathroom doors in restaurants have become the target of ad placement! Take advantage of the fact that you have a captive AND interested audience by promoting things they might be interested in at your show.
  2. The recital program book
    The recital program book has a long shelf life. Not only is it read by many of the attendees for much of the show (i.e. pretty much anytime the dancer they came to see is not on stage), but it is likely to stay on the kitchen table for weeks to come. Placing promotions for summer and fall classes throughout your program book is a great way to get parents and grandparents thinking of the next thing their dancers can sign up for. Be sure to include an easy link to sign up and don’t be surprised if you actually receive a registration at intermission.
  3. The pre-show video
    I was recently teaching for a convention that had a high energy announcement video playing on a loop before the showcase began. One of the prompts in the video was a reminder to sign up for nationals as well as an announcement of the next season’s event dates. The video gave us something to focus on while waiting for the show while informing us of how to take the next step with the convention. So guess what I did? I ordered a video and looked up their summer camp info. Their promotion definitely worked on me (and I was on staff!)
  1. The on-stage announcement
    Whether you do your own announcements or hire an emcee to play host at your recital, close the show by thanking the families for their participation. Enthusiasm for dance will be at an all time high immediately following the success of recital. Ride the momentum by inviting kids back to the studio in the week after recital for auditions, placements, parent-teacher conferences or registration for fall classes. And, yes, do it right from the stage as a small part of your closing comments.
  2. The follow up thank you
    Immediately after recital parents should get an email (or better yet a text) with a short, but heartfelt appreciation for their hard work and dedication. Include a link to sign up for next year’s classes or to audition for teams for upcoming season. Make it easy by writing the thank you a week ahead of time and them scheduling the delivery for an hour after the show. Don’t worry if you are not tech-savvy. There are several email or text service providers that can do this for you. All you have to do is write a few sentences from the heart and provide a link.

Promoting at recital doesn’t have to feel sales-y. Promoting what you provide for kids and informing them how they can take them next steps at a time when they are most interested in learning more is SERVICE.

Are you looking for some more recital tips and ideas? Check out these other articles and resources from Misty:

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

READ MORE +

Studio Owner Dance Recital Checklist: 4 Weeks Out

Studio Owner Dance Recital Checklist: 4 Weeks Out

I remember it so clearly…during one of my early years of studio ownership, I was sitting at the kitchen table with my head in my hands, completely paralyzed and overwhelmed. We had just crossed into the month of April and there were SO MANY things that I still needed to do in order to get ready for our May shows.

The longer I sat there thinking about my growing list, the more I became convinced I could NEVER get it all done. That’s when my husband stepped in and did what all great husbands do when they see their wives unravelling right before their very eyes: he sent me to bed and said we would talk about in the morning. Smart man.

Morning came and with it returned my ability to see past the loose ends and make a studio owner dance recital checklist list to get things in order before the real show. And, I’ve been building and refining the list ever since.

Keep reading for 30 things you can do now to have a seamless recital experience four weeks from now.

Planning as it relates to students and families:


  1. Schedule a photo day for groups (and individuals if necessary).
  2. Begin rehearsals for any specialty dances such as Daddy Daughter, Opening Number, Finale or any dance involving new, or large, props.
  3. Make a last call for rehearsal CDs or practice videos.
  4. Make a last call for ads and corrections to the recital program book.
  5. Place an additional order for tights, shoes and undergarments for those who outgrow or lose theirs before the show.
  6. Distribute information regarding how families can order or receive recital videos.
  7. Host a “Costume Construction” and “Hair and Makeup Day” where you provide assistance with alterations and where older company members can teach younger dancers how to do their hair and makeup.
  8. Announce “In-Studio Dress Rehearsals” where students will do a full run through in costume, hair and makeup right in the studio during the last week of classes. This allows all costume questions to be addressed before heading into “Stage Dress Rehearsals” and saves valuable time on stage.
  9. Distribute all pertinent information regarding “Stage Dress Rehearsals” including rehearsal times, costume items needed, makeup and arrival and pick up instructions.
  10. Coordinate any extra rehearsals for classes that may behind on choreography at this point or classes that may be combined due to low enrollment.

Planning as it relates to staff and teachers:

  1. Finalize the show order and copy edit the recital program book one more time so that the files can be sent to the printer.
  2. Order recital t-shirts for all those who pre-ordered, plus a 20% overage for interest that will surely come up at the show.
  3. Have a planning meeting with teachers to coordinate backstage roles and responsibilities for staff and crew.
  4. Have a meeting to set expectations and provide training for ushers, parent volunteers and child care helpers.
  5. Plan activities to keep kids entertained backstage such as coloring supplies, games, movies.
  6. Establish a clear system for dancer drop off and pick up.
  7. Make name badges for staff and order recital crew t-shirts. Communicate dress code expectations for staff regarding rehearsals and recitals.
  8. Make signage for venue. A “Dancers: This Way –>” sign will give first time families a sense of belonging and direction as soon as they get to the theater.
  9. Make reservations for sub sandwiches or other meal options to be delivered to the theater on heavy rehearsal nights or show days for your staff.
  10. Assemble an emergency kit for the theater including first aid supplies and extra safety pins, bobby pins, hair spray and makeup. We also include shout wipes, a sewing machine and a steamer.

Planning as it relates to vendors, community partners and venue:

  1. Email tech sheets to the theater including headcounts, entrance and exit information, costume descriptions, music files and lighting requirements for each number.
  2. Finalize any music licensing or insurance certificates needed for rehearsals and recitals with the appropriate agencies.
  3. Arrange for a local flower company to sell flowers at the show.
  4. Arrange for delivery of recital t-shirts and program books directly to the venue.
  5. Order any other recital swag you may be interested in selling or providing, such as recital bears, bracelets, trophies, awards or “Step and Repeat” banners for the lobby.
  6. Get a report from TutuTix regarding your ticket sales and make a decision about what you want to do with unsold tickets. We donate a percentage of our unsold tickets to students at the Boys and Girls Club and Big Brothers, Big Sisters each year. Senior citizens also appreciate the opportunity to see a show.
  7. Send invitations to important community leaders encouraging them to come see the big show and celebrate the accomplishments of the students.
  8. Submit a press release to your local media outlets and community calendars.
  9. Hire a photographer to take shots during rehearsal or recital that can be used at a later date for publicity or marketing for your studio.
  10. Write thank yous and put together care baskets now for your those who will be helping you to put on an amazing show for kids and community.

Do you have other ideas? Please send your ideas to MistyLown@gmail.com. I would love to hear what you do at your studio! Blessings for a GREAT show!

Download a printable version of the Studio Owner Dance Recital Checklist here:

Are you looking for some more recital tips and ideas? Check out these other articles and resources from Misty:

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

READ MORE +

How Much Should You Charge for Dance Recital Tickets?

How Much Should You Charge for Dance Recital Tickets?

Your recital is likely your largest production during the calendar year, and often can be a deciding factor whether or not parents will return with their children for the following year. Pricing your dance recital tickets correctly is an extremely crucial part of planning.

Editor’s note: This article was originally published January 21, 2015. It has been updated with current data as of February 2017.

First, decide your goal.

Are you just trying to cover production costs? Will your recital profits provide some financial cushion for the slow summer months? Are proceeds going to charity? Beginning with the end in mind will help you not only make decisions about the production, but will ultimately help you arrive at a price point that helps you achieve your objectives.

Next, figure out your cost.

Consider all of the cost drivers for the typical recital production. There’s auditorium rental (plus rehearsal), lights, sound, music mixing and licenses, security, insurance, staff payroll, tickets and programs, just to name a few.

Finally, do the math.

Use the simple formula:

Ticket Price = (desired profit + cost) / (Tickets per student  x  Number of students )

If you’re unsure about how many tickets per student, work with the average. In 2016, our studio clients sold about 3 dance recital tickets per student enrolled.

What do others charge?

At TutuTix, we know a lot about dance recital ticketing. Working with over 1,100 studios in the US, we’ve sold over $36 million dollars’ worth of dance recital tickets since we were founded in 2010, including $10 million in the spring of 2016 alone. Here are some interesting stats:

  • The average price for dance recital tickets in the US in 2016 was $13.74.
  • In 2016, the average studio sold more than $11,000 worth of tickets per recital season, and more than $4,600 per event (performance).
  • The most popular prices are $10 (21%), $15 (20%), $12 (15%), and $20 (10%), collectively, and account for more than 66% of all sales.

Can you charge more?

Apart from the overwhelming popularity of these prices, there is no identifiable correlation between ticket price and number of sales, which means that sales DO NOT SUFFER when tickets are priced higher. Further, there is no correlation between price and whether the ticket sold in advance versus at the door, meaning sales aren’t even delayed when tickets are priced higher.

There ARE compelling differences between tickets sold as general admission and those sold as reserved. Ticket buyers are willing to pay a premium for reserved seating, with reserved seats selling for an average of $14.03, over just $10.80 for general admission–an almost 30% difference! Check out our article on reserved seating here for even more in-depth information.

Need more information?

Our dance recital ticketing experts have helped hundreds of dance studios price, sell, and distribute their recital tickets. To request a professional consultation please contact us.

 

READ MORE +

Five Reasons to Use Reserved Seating for Your Dance Recitals

Five Reasons to Use Reserved Seating for your Dance Recitals

As recital season approaches and you begin to make decisions about ticket sales and distribution, keep these important factors in mind when making the reserved seating versus general admission decision.

Editor’s note: This article was originally published February 2015. It has been updated with current data as of February 2017.

First, a bit of a refresh:

  • General admission (GA) means that a ticket holder may choose any available seat in the venue.
  • With reserved seating, each ticket corresponds to a specific seat within the venue, and is labeled with a row and seat number.
Reserved seats generate 30% more revenue than general admission.

Ticket buying patrons have commented overwhelmingly in surveys that RESERVED SEATING is preferred. Working with hundreds of dance studios nationwide, we can say with authority that reserved seating is a better solution for STUDIOS as well. Here’s why:

  1. You can make more money. Not only does reserved seating enable you to do more granular tiered pricing (that is, charging more for the best seats in the house), but patrons are willing to pay more for a reserved seat. The average price for a GA ticket in the spring of 2016 was $10.80. Reserved seating tickets fetched an average of $14.03 during the same time period. That’s almost 30% more revenue from going reserved!
  2. Reserved tickets sell FASTER, meaning you get money SOONER. The reason for this is easy to understand; the sooner a ticket is purchased, the better the seat! The average GA ticket in 2016 was purchased 16 days in advance. For reserved? Tickets were snapped up 26 days in advance. In other words, reserved seats sell 50% faster than GA tickets!

  1. Recital day is EASIER with reserved seating. Although ushers may be necessary to help patrons locate their seat, you avoid the drama associated with overzealous “seat-holders.” You know who these people are. They bum rush the venue as soon as the doors open and litter your venue with everything from purses to police tape to secure seats for their party.
  2. Your competitors are ALREADY doing it. Eighty-eight percent (88%) of the almost 500,000 recital tickets we helped studios sell in 2016 were reserved seating. It’s no longer a competitive advantage; it is now an expectation.
  3. It costs you NOTHING extra to go reserved. With TutuTix, online seating chart setups are FREE. Studio owners need just provide our team with a legible copy of the venue seating arrangement, and we’ll build it all online in seatPOWER®, the only online seating chart specifically designed for dance. Patrons can go onto your studio’s ticketing page at tututix.com, and select the specific seats in which they want to sit.

Need more information?

Our dance recital ticketing experts have helped hundreds of dance studios price, sell, and distribute their recital tickets. To request a professional consultation please contact us.

READ MORE +

Tutu Tip: Introducing the “Quick Edit” Feature!

TutuTix Editing Tools: Quick Edit

You asked for it, and we built it – introducing the newest addition to the TutuTix editing tools, the Quick Edit Feature! You can now edit your own:

  • Event Title
  • Date
  • Show Time
  • Headline

Watch the video below for a 1-minute tutorial on “Quick Edit”

 

TutuTix Editing Tools Video Text:

Welcome back to the TutuTix 1-minute “TutuTips” Series. You can now edit your event title, date, time and headline any time you need to. Just log in to your portal, and click any of the editable areas in your listed event.

Once you’ve made the necessary edits, simply click “Save” to populate your changes. Now once saved, your changes will show up online for your ticket buyers, so be sure to only include information in these areas that you want to be seen online.

If you have any questions or need to make changes to other aspects of your event, send us a help case or give us a call. Thanks for using TutuTix!

READ MORE +

Three BIG Ideas to Make Your Recital More Profitable

At a recent conference, I recently had the chance to share a presentation with studio owners on producing a profitable dance recital. I wanted to share it here; hopefully it will be of value to our blog readers as well! The major points of the dance conference presentation are below. Let us know if you’d like more detail on any of this information.

  1. Three BIG Ideas to Make Your Recital More Profitable

  2. Recital Fee vs. Online Sales

    Many studio owners ask: “Should I charge a recital fee or just do ticket sales?” The answer is BOTH. The recital fee allows you to capture revenue at the beginning of the dance year, but a ticket sale presents an opportunity later in the year to maximize your profits in ways that add value to the experience your performers and attendees.

    And that leads us to BIG Idea #1…

  3. Big Idea #1: Bundle and Sell Online

    Consumers spend more when they use a credit card than when they make purchases with cash. You can present merchandise purchase options with your ticket sales and customers will be more likely to buy, especially if they perceive that there is a bundle.

  4. Big Idea #1: Bundle and Sell Online, cont’d.

    All of our clients who sell merchandise online in advance report higher merchandise sales, with some reporting a 2x increase over previous years when they would accept cash only at the event. In addition, online sales enable you to more closely approximate the amount of merchandise you need to have on hand, so you have less inventory that goes unsold.

  5. Big Idea #2: Inventory Management/Reserved Seating

    Recognize that your seats are your inventory, and sell them in the most appropriate way to make more money. Seats in the front are worth more than seats in the back. If ticket buyers complain about a change in prices this year, explain that prices for the seats in the back are the same, but seats in the front are worth more, and therefore cost more.

    So, why should you price seats according to their value?

    1. Better experience for the ticket buyer = higher perceived value.
    2. Offer perks for more loyal families.
    3. Increases urgency to get the ticket = you get the money in hand sooner.
  6. 2016 Per Ticket Data

    Reserved seating is a type of seating setup in which the ticket buyer can choose specific seats they want to sit in. Now, why is this important?

    The average price paid in 2016 for a general admission ticket to a dance recital nationwide was $10.80, vs. $14.03 for a reserved ticket! That’s a 30% difference!

  7. 2016 Per Ticket Data, cont’d.

    Moreover, the average gross per event with general admission seating was $1,715, while the average gross per event with reserved seating was $5,370! Don’t leave money on the table!

  8. Big Idea #3: Generate Leads

    Owners put forth an inordinate amount of effort into producing a recital, and most of the time, the only people exposed are the ones who already know how great their studio is! That’s such a waste! Your RECITAL is a prime opportunity to SHOWCASE your studio to prospective families and the community.

    1. Invite “warm” prospects to your recital
    2. Donate tickets to community charities
    3. Leverage local schools / end of year activities
  9. Recap

    1. BUNDLE and sell online
    2. Manage your INVENTORY wisely
    3. Use your recital to GENERATE LEADS

    So you want to sell tickets and merchandise online—now what?

  10. TutuTix: The Easiest Way to Sell and Distribute Tickets to Your Dance Performances

  11. How It Works: Step 1 – You Sign Up Online

    It’s easy to get started with our easy online sign-up form. We just need some basic information in order to set up your events, including:

    1. Your event info
    2. The ticket prices
    3. The date you want your tickets to go on sale
    4. Your seating chart (if you plan on using assigned seating)

    Your dedicated relationship manager will walk you through the process and help you fill in the blanks, and answer any questions you may have. After we have your information, our staff sets up your event, and you’ll get a final opportunity to review your event before we make tickets available to the public.

  12. How It Works: Step 1 – You Sign Up Online, cont’d.

    Codes? Comps? No Problem! With more than 1,200 clients nationwide, chances are, we’ve done every kind of presale setup there is. We can do:

    1. Reserved seating, general admission and mixed reserved/general seating.
    2. Promo codes, discount codes and comps.
    3. Password-protected onsales.
    4. Shopping cart for multiple performances or merchandise sales.
  13. How It Works: Step 2 – Patrons Buy Tickets

    When your tickets go on sale, your patrons can buy them:

    1. Online at tututix.com/yourstudioname
    2. On their mobile devices
    3. On your Facebook page
    4. From our toll-free call center
  14. How It Works: Step 2 – Patrons Buy Tickets, cont’d.

    For reserved seating, online ticket buyers can select their own seats with our easy-to-use seatPower seat selector.

  15. How It Works: Step 2 – We Deliver Tickets

    1. To Your Patrons – Your patrons can choose to get tickets delivered instantly to their email or smartphone, or to have souvenir tickets mailed to them. Tickets are mailed out immediately, and usually arrive within one week of purchase.
    2. And to You – A few days before the event, we print any unsold tickets on the same keepsake ticket stock and ship them directly to you for FREE as part of our Door Ticket Kit so that you can have tickets on hand for door sales.
  16. You Get Paid Weekly

    We deposit ticket proceeds into your account weekly, giving you the flexibility to use those funds when you need them.

  17. Souvenir Tickets

    Your patrons can choose to have full-color, foil-embossed barcoded keepsake tickets mailed to them. We even print the dancer’s name directly on the tickets! Tickets are mailed out immediately, and usually arrive within one week of purchase.

  18. Customizable Print-at-Home Tickets

    Our print-at home tickets are customizable! You can promote upcoming classes, workshops or performances, or even sell advertising to your event sponsors!

  19. Door Ticket Kit

    Our FREE door ticket kit makes it easy to sell any remaining tickets on the day of your event.

  20. iPhone and Android Scanner Apps

    Need an easy way to scan tickets at the door? Our free scanner apps are available for iPhone and Android.

  21. Want to Learn More?

    Send us your questions at tututix.com/contact-us. If you’re ready to get started, simply fill out our easy online sign-up form.

READ MORE +

Tutu Tip: Communication Tips and Templates

It’s always a good idea to let your ticket buyers know what to expect during the ticket purchase process, especially if this is your first time going online. Below are some resources to help you with this process.

Tips:

  1. Use your “CUSTOM LINK” The TutuTix Support team will provide you with a CUSTOM LINK for your studio. This link will be yours as long as you are a client of TutuTix. Use this link to direct your ticket buyers to a page that features only YOUR events. This will be a better experience for your ticket buyers.
  2. Connect your Facebook Page to your TutuTix account This will enable you to sell tickets directly from your studio’s own Facebook page! Due to a Facebook policy, you must have over 2,000 Facebook followers to activate this feature. You can see step-by-step instructions at this link
  3. Communicate as soon as possible As soon as you can, begin communicating with your patrons. Make sure they are aware of the change well in advance of your onsale.
  4. Create a communication plan using a variety of channels Send an email,  Post a sign in your studio or company, Post to your social media accounts
  5. Use the templates and videos below Just be sure to customize the templates first!

“Dear Parents” Letter

Customize this template to communicate with parents about recitals or performances.

Download “Dear Parents” Letter Template as PDF (Adobe Acrobat)

Download “Dear Parents” Letter Template as DOC (Microsoft Word)

Download “Dear Parents” Letter Template as TXT (Text Only)

The actual text of the template letter is below as well, for your convenience:

****** BEGIN  LETTER******

Dear Parents,

I have some very exciting news! This year, we’re working with a company called TutuTix to make it easier for you to purchase recital tickets. Gone are the days of coming down to the studio, waiting in line, and spending your valuable time purchasing tickets. NOW, you’ll be able to do it from the convenience of your own living room, office, or wherever you are.

Watch this video to learn more about buying tickets through TutuTix: https://www.tututix.com/buy-tickets-online-tututix-com/

Tickets will go “on sale” at this date and time

ENTER YOUR ONSALE DATE AND TIME HERE

At that time, you can purchase tickets by any of the following ways:

  • Go to our special TutuTix page on your computer, tablet, or smart phone at ENTER YOUR CUSTOM TUTUTIX PAGE LINK HERE
  • Go to our Facebook Fan Page and click the “Buy Tickets” tab at the top, or
  • Just call 855-222-2TIX (2849)

Ticket prices will be: ENTER YOUR TICKET PRICES HERE

Note that you will need a credit or debit card to buy tickets, and that tickets will be sold on a first come, first served basis. So, buy early to get better seats!

TutuTix charges a low, fair fee for their service. You’ll see their $1 per ticket fee, plus 5% processing charge added to your order at checkout.

You’ll have several options for how you want your ticket delivered. You can have it emailed to you, sent to your mobile phone internet browser, and even add it to your Apple Passbook (if you have the latest iPhone software) at no charge! Or, you can choose to have TutuTix mail you foil-embossed keepsake tickets for an additional fee– with your dancer’s name printed directly on the ticket!

I know this is a new process for us, and I appreciate your patience and feedback as we work through this change.  Please let me know what you think.

****** END LETTER******

“Buying Tickets on TutuTix” Video

This video walks ticket buyers through the process of buying tickets with TutuTix. Send them this link:

https://www.tututix.com/buy-tickets-online-tututix-com/

READ MORE +

Tips for a Backstage Bravo!

Tips for a Backstage Bravo!

Some people think the “show” is what happens onstage at the spring recital, but every dance studio owner knows that the REAL show happens backstage!

If you want to see a real symphony of choreography, watch the show from behind the curtains because that’s where the magic happens. Changing costumes, fixing makeup, getting kids lined up for dances, keeping little ones entertained until they perform, calming toddler fears, encouraging senior soloists, and finding lost shoes are all part of orchestrating a good show.

And, if that doesn’t impress you, let me tell you this: A 12 year old doing fouette turns has nothing on a pre-school teacher changing outfits and tap shoes on 15 4-year-olds. We may not be able to turn like the teenagers anymore, but nobody can turn around back stages issues faster than studio owners and dance teachers.

If you are ready to up your backstage performance this year, keep reading for 6 Tips for a Backstage Bravo!

  1. An Ounce of Prevention – Do you remember your grandma saying, “An ounce of prevention is worth a pound of cure?”  Well, it turns out Grandma was right.  Every bit of time you put in checking and re-checking the recital order for issues now will save you piles of problems later. Tired of looking at the recital lineup? Enlist the help of teachers or a family member to make sure that every student has adequate time to change and get lined up for their dances. If you end up with a handful of tight changes that can’t be avoided, use it as an opportunity to plan ahead.
  2. Entertaining Little Ones – Over the years we have tried everything for entertaining little ones backstage from coloring sheets to board games, from crafts to movies. In spite of all our creative efforts, we’ve discovered that the best entertainment is actually our show! No, we can’t take kids out to the show, but we can bring the show to the kids. While our little ones wait in a classroom type holding area, the older dancers stop in and perform their dance once before hitting the stage. Not only does this keep little ones entertained, it refreshes the memories of the older dancers right before they have to perform.
  3. Three Station System – While attending a cheerleading competition, I discovered a new way to line up numbers for performance time. The event organizers always had three routines lined up in the wings, referring to them as on “on deck”, “in the hole” and “performing next.” The event was so well run I changed my line up process immediately to reflect this flow. The new system allowed me to tighten the transitions between dances and spend less time running around looking for kids. It also helped keep kids entertained backstage longer by looking forward to moving through the stations on the way to the stage.
  4. Changing Little Ones – We don’t change costumes on kids under 5 years old (they wear the same costume for both tap and ballet, which parents and teachers love), but we do have to swap out shoes between routines. We used to line their shoes up by names backstage…until we realized most of them couldn’t read.☺ Now we have placemats with pictures of rainbows, puppies, and other cheery objects where their shoes sit waiting for action.  Each child knows to find their placemat and swap shoes as soon as they finish their first dance.
  5. Check-In, Check-Out – There’s no question about it; recital is a busy place. Having said that, nothing is more disconcerting to parents than dropping their child off in a chaotic environment or not being able to find them after the show. Whether it’s lineup information or a dressing room location, directions to seating or post-show pick up instructions; keep parents happy by having a well-oiled check-in and check-out procedures. All of our teachers and volunteers wear bright red studio shirts and name badges to signal to parents that we are well staffed and under control. Instructions for check-in and check-out are covered during in-class dress rehearsals and on-stage dress rehearsals as well as in the newsletter, the recital program book and a post-show reminder announcement.
  6. Everything is “Figure-out-able” – Figure-out-able may not be a word, but it IS my recital motto. Our teachers are instructed that no matter the problem, we can figure out a solution. No shoes? No problem. Borrow a pair from another student. Forgotten headpiece? No worries. We don’t need to wear them anyway. Scared dancer? No stress. Just do a non-emergency page for a parent hug. Child misses a dance for some reason? Nothing to cry about, we will re-do the number.

Time spent planning combined with a positive attitude will help you earn a “Bravo!” on both sides of the curtain this year.

Studio owners don't pay ANYTHING when they use TutuTix.

Trouble viewing the article? Email us at info@tututix.com.

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

READ MORE +

The Art of Dance Recital Ticket Sales

The Art of Dance Recital Ticketing

The Art of Dance Recital Ticket Sales

The dance recital is the most important moment in the year. Is your method of dance recital ticket sales helping you make the most of the experience?

The Old Way

  1. Studio owners and staff spend hours preparing seating charts, printing tickets, manning the ticket sales table, and processing refunds and exchanges.
  2. Parents have to come to the studio at prescribed days and times, and may not even be able to pay with a credit card.
  3. Studio owners have to deal with difficult or unhappy parents who feel they should get specific seats.
  4. In a studio with 200 students, you could have 200 parents wait 4 hours in line on ticket day. That’s 800 hours of lost productivity and leisure time!
  5. The average studio sells $16,000 in tickets per year, typically accumulating large amounts of cash that need to be secured and deposited.

With TutuTix:

  1. Studio owners save time and money. Just send TutuTix your seating chart and we’ll take care of the rest!
  2. Parents save time. A ticket purchase takes 5 minutes. Who doesn’t want their Saturday back?
  3. It’s convenient. With TutuTix, parents can buy anytime online, via phone, or even directly from your studio’s Facebook page! This convenience is important – the percentage of people who expect to buy tickets online has doubled in the past 3 years.*
  4. It’s secure. Parents pay securely online or over the phone, and funds are deposited weekly into your studio’s account.
  5. It’s fair. All parents have an equal shot at choosing their preferred seats with TutuTix’s interactive seating chart. TutuTix can even handle special pre-sales for specific groups or help you tie ticket purchases to a student’s account status.

Find out how we can bring the “happy” to ticket sales for you and your dance parents. Request more information about TutuTix today.

*Source: https://www.nielsen.com/us/en/insights/news/2014/click-and-cha-ching-e-commerce-shifts-into-higher-gear-around-the-globe.html

Make this recital season the happiest one yet! Complete the form below to request more information about TutuTix.

READ MORE +

Dance Recital Ideas: 7 Ways to Produce a Dance Recital that Pays

Dance Recital Ideas: 7 Tips for a Recital That Pays

Can you imagine the following? A house builder works for nine months with clients to build a beautiful family home. The builder communicates and plans; hiring subcontractors, building walls, insuring the project, financing the materials and making the finishing touches just right. The builder takes draws from the clients for expenses along the way, but when it comes time to deliver the final product and hand over the keys, he takes a pass on getting paid for the last weeks of work.

This would never happen in the “real world,” but in “our world,” it happens all too often.

Studio owners put nine months of work into building a beautiful product and then fail to take it to the finish line from a business perspective.

If you are looking for dance recital ideas to produce a dance recital that pays you for your time and effort, keep reading!

  1. The Biggest Expense – Producing a profitable program starts well before the show begins. When I ask studio owners what their biggest recital expense is, they will inevitably say “theater rental.” WRONG. Your biggest expense (and easiest expense to control) is most likely costume purchases. Control expenses by working with one trusted vendor. I moved 98% of my costume order to Curtain Call this year. By working with one costume house, I earned better volume discounts, consistent ships dates and a dedicated Customer Relationship Manager—which saved me time and costly returns.
  2. Tickets – When was the last time you went to the movies for free? Oh, you didn’t? That’s because they’re not free and neither is renting a theater and putting on a recital.☺ Calculate your appropriate ticket price point by taking time to truly count the cost of all expenses associated with show production including, but not limited to, facility rental, dressing room rental, rehearsal space rental, lighting design, microphones, headsets, tech crew, sound crew, housemen, ushers, music editing, props, faculty time and insurance.
  3. Keepsake Program Books – Part 1 – Are you producing a high quality recital program book? If not, you are missing out on a chance to not only elevate the professionalism of your show, but also to create an additional stream of revenue before the dry summer months hit. The first year I produced a Keepsake Program Book, I called the show “My Hometown.” We dedicated the dances to local businesses and then used the dedication as a reason to ask them to place a congratulatory ad for the dancers. We sold a little over 30 ads the first year and now sell 80-90 ads on a yearly basis
  4. Keepsake Program Books – Part 2 – Businesses aren’t the only ones interested in placing ads in the program book. Take advantage of your professional publication to encourage families to celebrate the accomplishments of their dancers and graduating seniors by placing “Brava!” ads.
  5. Commemorative Merchandise – The possibilities for commemorative merchandise are endless. We partner with a local florist to provide flowers. Our biggest seller is a branded recital t-shirt complete with every dancer’s name on the back. The students bring sharpies and sign each other’s shirts after the show. Many of our More Than Just Great DancingTM affiliate studios offer an even broader assortment of commemorative items at their shows including recital bears, bondi bands, sweatshirts, picture frames, bracelets, charms, water bottles, parent gear and more.
  6. Memory Makers – Dance is the only art that disappears as soon as you create it. Make the celebration last by providing quality photography and videography opportunities for your families. Partner with local vendors to trade services or profit share. Or, take it a step further by investing in the equipment and training to provide the service yourself.
  7. Most Importantly… Most importantly, a professional, positive recital experience for families is your best promotion for summer and fall enrollment—the lifeblood of your business. The time, energy and planning you put into your show will pay you dividends for months to come.

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

READ MORE +

Announcing Free Recital Tickets

Free Recital Tickets

Starting today, studios that use our service to sell their recital or performance tickets online and through our call center are eligible to receive their printed “door tickets” free of charge.

Yes, you read that right: FREE RECITAL TICKETS!

For those of you not “in the know” (if you haven’t used our service for dance recital ticketing before), here’s how we work:

  • Just make a quick call or fill out our online form to get started. Email us a seating chart and event image, along with your event details and ticket prices.
  • At your desired onsale date and time, your patrons can visit your own page on TutuTix.com or call our toll-free call center at 855.222.2TIX and buy tickets. We can deliver them via mail or email directly to the ticket buyers. Ticket buyers pay a small fee to cover the cost of our service.
  • A few days before your event, we ship you printed tickets corresponding to whatever seats haven’t sold. As long as you’ve sold at least 25 tickets in advance online or via our call center, those printed tickets, including shipping, are FREE!

And they’re pretty gorgeous tickets. Check ‘em out: full color, foil embossed, barcoded, and customized with your studio name and event info.  For events with reserved seating, the tickets also feature section, row, and seat numbers.

dance recital tickets 

Last spring alone, we helped more than 500 dance studios sell over half a million tickets, and shipped over 100,000 printed tickets to them for door sales. We know how important those tickets are to studio owners, and that’s why we’ve made this change.  Now you can save the cost of having printed tickets on hand for day-of sales.  In fact, with this change, studio owners can now use TutuTix at NO COST.

So what are you waiting for? Give us a call at 855-222-2849 or email today, and we’ll get you started!

 

 

Full press release here.

READ MORE +

Client Spotlight: The Tolbert Yilmaz School of Dance

The Tolbert Yilmaz School of Dance in Roswell, Georgia, is entering its 35th year and still continues to grow and thrive under the leadership of Nancy Tolbert Yilmaz. If the school’s five start-of-the-art studios, changing rooms and closed-circuit monitoring weren’t impressive enough, the studio is planning to move to a new custom-designed facility in the coming years to offer the best possible experience to the young dancers it serves.

Starting Off with a Bang

The idea to open her own studio first came to Yilmaz when she was teaching and dancing professionally in Atlanta. She saw the lack of studios in Roswell, a town 30 miles north of downtown Atlanta, and jumped on the market opening. With the help of her now associate director, Yilmaz converted an old building into a dance studio, and the Tolbert Yilmaz School of Dance was off and running.

“I decided, along with our associate director, Mary Lynn Taylor, to offer a few classes,” Yilmaz explained. “So we put out the notice and anticipated maybe 75 kids tops on the day of the first open house. That day, 350 kids showed up.”

Since then, the school has only continued to grow as it teaches dancers of all ages the beautiful art form. Today, Yilmaz estimated that there are around 800 students in her open school, as well as 100 pre-professional dancers in the resident ballet company. The studio, which has moved to a larger location since its impressive kick off, caters to students ages 2 through adult and offers classes in ballet, tap, jazz, modern, hip hop, acrobatics, musical theater, Pilates and kinderdance. They also recently added an aerial silks course, which allows dancers to take their performances to new heights.

Staying ahead of the game

New dance studios have cropped up in Roswell over the course of 35 years, but Yilmaz has managed to keep her business ahead of the pack through a dedication to professionalism and quality instruction. The school’s resident performing dance company, the Roswell Dance Theatre, offers pre-professional instruction to young men and women ages 10 to 18.

“The kids in the ballet and modern companies are on a pre-professional track,” Yilmaz noted. “They’re looking not only to go to college for dance, but to go on a dance scholarship. I’ve got former students that are working all over the place: one with the New York City Ballet, one with Ballet Hispanico, a couple on Broadway.”

Over the years, the group has performed around the country and internationally, as well as in three Olympic ceremonies. However, among their various performances and competitions, the ​Roswell Theatre still finds time to give back to the community.

“We have an entire concert that’s held every year called ‘Hugs from Young Choreographers,’ which is a project conceived and run by Mary Lynn,” Yilmaz explained. “The oldest dancers from our company each choreograph a piece for the concert … All the money raised goes towards a charitable organization. [Over the years], we’ve given the funds to a shelter for homeless girls, a student here who needed a kidney transplant and an organization called Camp Sunshine.”

At the end of the day, Yilmaz realizes that to ensure the Tolbert Yilmaz School of Dance’s continued success, she has to always strive to provide new, exciting opportunities and keep up with industry trends.

Growing Sales with TutuTix

One of the ways that Yilmaz kept up with the growth of her studio is by switching to online ticketing. She looked into a number of different vendors, but ultimately decided that TutuTix would be the best fit for her business.

“What really brought me to TutuTix was the customer service,” Yilmaz said. “I’m not the Internet whiz that a lot of younger people are. I didn’t know how the service would work, and they were very patient. They took their time and answered all my crazy questions.”

The first year using the online ticketing service, the Tolbert Yilmaz School of Dance almost doubled their ticket sales. Increased profits from performances go a long way toward providing a better experience for students.

“It really helped our company get that much better overnight!” Yilmaz noted.

READ MORE +

Dance Recital Tips: 6 Ideas for Planning a Great Show

6 Dance Recital Tips for Planning a Great Show

It may be January, but May is on my mind. For those of us living in “dance-land,” New Year’s means more than resolutions—it means recital is coming faster than we think! Costumes have been ordered, dates have been set and themes have been announced.

But that’s just the tip of the iceberg. The real recital planning is about to begin and January is the best time to do it.

So come on! Let’s get ahead of the game and plan our best recital yet! There’s no time like the present.

Here are 6 Dance Recital Tips to help you plan a great show.

  1. Make it a date. When I am coaching dance studio owners, I am known for the following phrase, “Plan the work and then work the plan.” The job of putting together a recital may involve hundreds of decisions, but if you sequence the decisions, it will be a lot easier to stay on top of the work. Put deadlines on Google Calendar to hold yourself and your team accountable. For example, at our studio, recital music is due January 1. Parents have until February 1 to submit special requests for recital (school conflicts, etc.). On March 1, rehearsal information and show orders are released. Teachers know that choreography must be complete by April 1 and so on. The beauty of making a calendar is that you can roll most of it over from year to year as well as train your clients to be aware of predictable dates and deadlines.
  2. Practice doesn’t make perfect. Remember the old saying, “Practice makes perfect?” Well, I don’t agree. Practice makes habits (which can be good or bad). Perfect practice makes perfect. If you want to make sure your dancers are actually practicing the right steps, start early by providing access to practice music, notes and/or private YouTube videos. Not every dancer will take advantage of it, but every dancer that does helps makes for a better performance in the end.
  3. Music matters. Spend the time and money necessary to get quality edits of your recital music. If you don’t have the tech skills or software, it’s worth paying to have your music professionally edited and balanced. Even the most well-rehearsed dances will look off to the audience if the music is cut poorly or if the songs are not balanced for highs and lows. Give your students an advantage by cutting your music now so they can practice to the actual cuts of the music from day one.
  4. Service what you sell. Wow your parents by hosting a Costume Construction Day where you make alterations available for no cost to parents. Jazz up the event by inviting your senior dancers to hold a hair and makeup clinic for little ones while they wait for their costumes to be serviced. We have been doing this for over ten years now and it has become one of the most appreciated events of the year for our families.
  5. Step up your production value. Now is the time to identify one specific way you can step up the quality of your production over last year’s show.  Maybe you want to run a smoother rehearsal or feature a new check in/check out system for backstage. Or perhaps you’ve always wanted to do a printed recital program or include business ads in the program book.  Whatever it is, every new recital is a chance to sharpen your production skills. Pick one aspect of your show and make a memorable improvement.
  6. In the spirit of over-communication….say it again. I didn’t fully realize how important it was to remind parents about important dates and events until I became a parent myself. I used to really wonder how some parents could miss obvious dates like recital ticket sales and picture day. But now that I have five kids between the ages of 5-13, I understand that keeping up with notices from school and events is a part-time job. Use all means possible including an e-newsletter, printed handbooks and social media reminders to keep parents abreast of important dates and information. Informed parents are happy parents. ☺

Trouble viewing the article? Email us at info@tututix.com.

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

READ MORE +