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Tag: dance studio advice

Falling ≠ Failure: Three Steps for a Graceful Recovery

dancer in leaves

As dance educators, we know how GOOD it feels when our students persevere. Whether it is the music cutting out during a performance or a brave recovery after an unexpected fall, we champion and encourage their resilience, in rehearsal and in performance. 

In our industry, we’ve surpassed the year benchmark of COVID-19 shutdowns and challenges. As we continue to move into the future, we need to ensure we are championing ourselves and our teams as we continue to make decisions that will determine the future success of our studios. 

STOP MAKING EXCUSES 

During the pandemic, we’ve had a lot of things happen to our industry. In the beginning, it was scary, unsettling, and unknown.  While it can be easy to feel victimized and vulnerable, NOW is the time to take control of your circumstances and set yourself up for future success. 

  • Every day, we gain more knowledge. We have to use it to propel ourselves forward.
  • Keep in mind that the pandemic affected EVERYONE in different ways. Avoid making excuses and be empathetic in hearing others’ stories, as well. 
  • Inventory your systems, protocols, and operations and make sure everything is operating at your expected level of excellence. If you disagree with something or it doesn’t fit or contribute to the growth and development of your business: Change it! 

PICK UP THE PACE 

As things slowly start to normalize, be prepared to pick up the pace. 

  • Because there have been many months of atypical operations, prepare yourself, your team, and your students for the upcoming change of pace. 
  • As we prepare for performances, be prepared to re-educate students, families, and staff on the expectations, especially since there may still be modifications in place. Communication is key. 
  • Do not delay scheduling and enrollment cycles. Be ahead of the game. 

PRACTICE GOOD HABITS 

Over the past year, many people have formed new habits, some good and some bad. Offer training sessions to reinforce positive behavior within your community. 

  • For Goals: Are you ahead, on time, or behind?
  • For Self-Awareness: Are people making positive contributions to getting your studio back on track or are they hindering the pace/ development of the brand? 
  • For Health (Mental & Physical): Are you taking care of your mind and body? How are you supporting your return to performance? 
  • Lead By Example: Let your actions positively motivate your people. 

Keep in mind: the windshield of your car is bigger than the rear window of your car for a reason. Know what is behind you, but keep your focus forward! 

Give yourself grace for the trips and stumbles of the past and invest your energy into doing what we do best: changing children’s lives through dance! 

FALLING DOES NOT EQUAL FAILURE!


Looking for more great ideas from Chasta? Check out the following articles:

Chasta Hamilton is the Owner/Artistic Director of Stage Door Dance Productions in Raleigh, NC. She authored the best-selling book Trash The Trophies: How to Win Without Losing Your Soul. Later this spring, her TEDx talk “You Weren’t Built to Break” will debut, combining her passion for performance with the necessity of resilience. 

Follow Chasta on Instagram at @chastahamilton or @stagedoordanceproductions or via her website www.chastahamilton.com.
 
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‘Tis the Season to Rock Additional Revenue

children at holiday party

Whew, what a year it has been! As we cruise into the home stretch of 2020 (cheers!), now is the time to think about safe and seasonal ways to focus on your community and generate some additional revenue for your dance studio biz.

CUSTOM PARTIES & PLAYDATES

This is a great menu item to consider offering to your current clients. If you already have birthday party packages available for booking, consider adding custom parties and playdates themed for the season.If you haven’t added birthday parties to your offerings, consider launching this new revenue source with seasonal highlights.

Seasonal theme ideas are endless, but may include:

  • Tutu Boo
  • Dance-O-Ween
  • Gobble Wobble
  • Friendsgiving
  • Sugar Plum Party
  • A Very Merry Holiday Jam
  • Nites and Lites Hanukkah Party
  • A Royal Christmas Affair
  • New Year’s Eve Disco Party

STUDIO EVENTS

With people traveling less this season, it is the perfect time to focus on bringing joy to your dance community. Have you thought about the following ideas?

  • Trunk or Treat or Fall Fest
  • Nutcracker-Themed Camp or Mini Virtual Performance
  • Drive-Through Lights Display at Your Facility
  • Holiday Morning Mini Camps
  • New Year’s Parties
  • Remote Parent Observation or Parent Participation

Because CDC and state/local protocols must be followed and vary from place to place, plan ahead and communicate any adaptations and safety protocols and expectations in advance.

If your event doesn’t fill up immediately, don’t stress. People are waiting until the last minute to do things right now, and that’s okay! They will appreciate your effort, and in return, you’ll gain: client loyalty/buy-in, marketing exposure/impressions, and the satisfaction of bringing joy to others!

OTHER IDEAS

Now is the time to pull out of all of the stops! After a year of pivots and constant creativity, I know we are all ready for some “downtime”, but don’t lose sight of the momentum your brand has the potential to deliver. This season, people are eager to support local businesses, which includes dance studios! Here are a few additional revenue sources you can consider:

  • Gift Cards
  • Private Lesson Packages
  • Holiday Merchandise Orders
  • Gift Wrapping Drop-Off/ Pick-Up
  • New Dancer Starter Kits (focus on recruiting January enrollment!)

Now’s the time to really get creative and get ready to start strong in 2021. Got any ideas you want to share with us? Send ’em to marketing (at) TutuTix (dot) com and let us know if we can share them in a future post!

Looking for more great ideas from Chasta? Check out the following articles:

Chasta Hamilton is the Owner/Artistic Director of Stage Door Dance Productions in Raleigh, NC. She authored the best-selling book Trash The Trophies: How to Win Without Losing Your Soul. To stay connected, follow her on Instagram at @chastahamilton or @stagedoordanceproductions or via her website www.chastahamilton.com. TutuTix Logo

Rocking Your Recital Dance Exec TutuTix

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