Gifts for Dance Students: Holiday Marketing
Last year, our studio purchased lunch boxes with the studio logo to distribute as gifts for dance students. This began a tradition of distributing a logo-oriented item prior to the Winter Break. All of our students love receiving the gift, and it doubly serves as a marketing strategy and brand reinforcement technique. Gifts for dance […]
4 New Ways to Increase Dance School Registration
When I was a child and my mom went to enroll me in dance classes, there was only ONE OPTION: sign up for a weekly class for an entire school year. In fact, enrolling in a weekly, 9-month class was the ONLY way to get involved with dance lessons for my entire childhood and it […]
Dance Studio Ideas and More: The Official TutuTix E-Book
Running a dance studio is not a walk in the park. It takes time, it takes money, it takes passion, and it takes love. Here at TutuTix, our mission is to help dance studio owners grow their businesses and to help families enjoy their children’s love of dance. We want to be here to support YOU, […]
Dance Studio Bulletin Boards: Building Community
Many educational institutions use bulletin boards to visually convey information. Dance studio bulletin boards can be used to convey relevant studio information, offer seasonal tips and fun, and increase the community vibe in the classroom. In creating your boards, think about the following: Ideas and Tips That May Be Fun and Exciting for Students Ballet Vocabulary (to […]
101 Marketing Ideas & Strategies for Dance Studios
101 MARKETING IDEAS & STRATEGIES FOR DANCE STUDIOS 1. T-Shirts 2. Ink Pens 3. Lunch Boxes 4. Beach Towels 5. Leotards 6. Jackets 7. Personalized Folders 8. Dance Bags 9. Car Magnets 10. Water Bottles 11. Sweat Pants 12. Jazz Pants 13. Athletic Shorts 14. Demo Days at Preschools 15. Country Club Programs 16. In-Studio […]
Brand Reputation Building: Focus On YOU
When thinking about building up your brand reputation and planning your studio’s marketing, focus on YOUR message and avoid comparative language that insinuates your facility is “better than” others. In the dance education industry, comparative marketing does not speak as positively as true messaging. Via text, image, and graphics, communicate WHY your studio is a great choice. […]
Dance Studio Marketing Strategies: 5 Recruitment Tips for Attracting New Dancers
The dance industry is predicted to continue its growth in the next five years. How are you going to recruit these new dancers to your studio?
Dance Studio Marketing Plan: 5 Summer Strategies
Welcome to The Done Club! Recital season is finally over, and it’s time to take a big sigh of relief. It’s also time to take a look at the next few months and plan out ideas for bringing more dancers to your studio. Use these 5 strategies to create a great dance studio marketing plan for the […]
Dance School Advertising: 3 Tips for Writing Ads for Your Studio
Writing ads effectively is essential for bringing in new clients to the studio.
Dance Studio Registration: Back-to-School Starts TODAY!
It’s mid-April, right? If you own a dance studio, that’s not EXACTLY true. It may be the middle of April on your Google calendar, but if you are like me, your mind is somewhere closer to September. Not convinced? Just take a look at your to-do list. Finalize fall schedule Find one more teacher for […]
Summer Dance Ideas to Increase Studio Income
While it’s hard to imagine lazy days of sun during not-so-fun January, it’s a good time to start thinking about how you will generate revenue for your studio during the summer.
7 Ways to Ensure a Strong Dance Summer
As I sit down to write this article, it’s 10 below zero outside the doors of my studio. We are in the depths of winter in Wisconsin and summer is on my mind. But, I’m not thinking about vacations or visits to the local pool. My mind is fixed on the programming I can offer […]
How to Start a Dance Studio: A Checklist
With a love of dance and a passion for sharing it with others, you’ve decided to open your own dance studio. But where do you begin?
Dance Studio Registration Tips – The Final PUSH
When I started my business, I started dance studio registration in June of each year and closed it in early November because that was when we measured students and ordered recital costumes. After that time we were technically closed to new students until summer brochures came out in March of the following year—a registration flow […]
Crunching the Numbers Part 2: Metrics for Marketing for Dance Studios
How are you supposed to know if your marketing efforts are working? That’s where marketing metrics come in.
