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Tag: dance studio marketing

Dance Studio Instagram: Improve Your Studio’s Marketing

Improve Your Studio's Marketing With A Dance Studio Instagram

Social media sites are great free marketing tools for dance studio owners. The most commonly used mediums are Facebook and Twitter, but Instagram in hot on their tails in terms of popularity. The picture-centric site can expose your company’s images to millions of dance students, parents and professionals around the world. If you’ve just created a dance studio Instagram account, use these best practices to reach a wide audience and improve your dance studio marketing.

Choosing and Altering Photos

The rules for Instagram content are very similar to those of other social media sites: Use high-quality photos, keep all posts relevant and tailor content to your audience. The need for quality images can’t be emphasized enough. Blurry, unfocused pictures come across as unprofessional and are ultimately uninteresting to your followers. Use the flash, anti-shock and framing features on your phone to take the best pictures possible. Crisp, clear photos will get the most views. Just look at the “Top Images” page on the app if you want proof.

When choosing which pictures to post and how to edit them, consider your target audience. You’ll need to decide whether you want to engage dance students, parents, industry professionals or a combination of the three. If you’re targeting students, they might respond better to dance and stretching tips. On the other hand, professionals might be interested in your marketing tactics. These same considerations should be in effect when you’re editing. Students will respond better to fun digital stickers or filters, while other studio owners might prefer plain images that are to the point.

Making the Most of Captions

A fabulous image and flawless editing aren’t enough on Instagram. Your photo captions are equally important! Top Ten Social Media explained that keywords and hashtags are how people will find your images. To make the most of your text, keep it to a few sentences with four or five hashtags. Do a little research to see what dance topics are trending, and add your input to the electronic conversation. Once you’ve been using the social media site for a few months, you’ll get a feel for what topics garner a lot of interest and which go unnoticed. This valuable insight can help you tailor your future content and engage your followers through your dance studio Instagram account.

Finding Inspiration

When you’re first starting out, you’ll want to spend some time looking for inspiration. Check out the profiles of other dance studios, browse Pinterest for image ideas and research tips on photo editing. The more prep work you do, the quicker you’ll see results. Consider using these five pictures as a jumping off point for your dance studio Instagram account:

  1. An action shot: Whether it’s from class or a performance, a great picture of a dancer in action will catch people’s attention. You can go the cutesy route with a photo of a young dancer having the time of her life or the more serious path of a talented performer executing a move perfectly.
  2. Backstage at a recital: An image from backstage at a performance will be popular with parents and students. You can showcase costumes, makeup application or simply the excitement in your students’ eyes.
  3. A video on stretching: Make the most of those 15 seconds and show viewers a quick an effective stretch that you use in class.
  4. An inspirational quote: If you’re low on images, don’t be afraid to post a quote from Pinterest or We Heart It. Bonus points if you can find a quote from a popular dancer or choreographer.
  5. A popular hashtag: There are lots of photo themes that pertain to different weekdays, like #TBT (Throwback Thursdays), and #instaballet. If you have a ballet class, participate in #TutuTuesday with a cute shot of your little dancers.

Small Biz Trends also suggested posting collages, photos of new staff members and contests on Instagram. Use a variety of content to keep your profile fresh and interesting for viewers. You can also share your uploaded photos on Facebook and Twitter. The app makes it easy to connect your different social media accounts.

Interacting with Followers

Once you have a few photos under your belt, start interacting with your dance studio Instagram followers and other people in the industry. To start out, find 10 to 20 other studios, dance professionals or photographers to follow. Be an active Instagram participant by “liking” and commenting on other people’s pictures. The more you put yourself out there, the more people will be attracted to your account. You should also try your best to respond to each comment you receive – be sure to tag the person’s username so they know you’ve replied. Interacting with your fans will help to build relationships, engage your followers and hopefully translate into some new students!

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6 Steps to Prepare for Back to Dance Season

back to dance tips

As a studio owner, you probably relish your free time in the summer. However, you’ll want to be ready for back to dance season before the air cools and kids head back to school. Make sure you incorporate these six steps into your pre-season checklist, because before you know it your dancers will be back!

1. Clean!

The offseason is the best time to attend to the peeling paint and dusty corners in your studio. The Dance Buzz recommended refinishing your floors, cleaning out messy rooms and upgrading your waiting room while you have an empty studio. You can also use this time to spruce up your landscaping, clean windows and mirrors, scrub down changing rooms and plan any construction that may need to be done. It’s also a great opportunity to make space for new trophies you’ve earned. Don’t put these tasks off until the season starts, or you’ll be setting yourself up for a headache.

2. Revise paperwork

You’ll want to review and rework your paperwork before classes start up again. This includes applications, schedules, billing forms, liability waivers and general contracts. Some forms may just require a few simple date changes, but it’s important to double-check all your paperwork for policies or contact info that may have changed. If you alter any legal documents, have them double-checked by an expert. You probably don’t keep up with local legislation, but a lawyer will know if any new laws affect your practice.

3. Meet with staff

The Dance Exec explained that you should make a point to meet with all your instructors before each new season. You can choose to meet with them individually or as a group. Either way, it will give them a chance to discuss any problems or concerns they might have and brainstorm solutions together. You should also go over any new policies, talk about your goals for the year and reiterate how much you appreciate their hard work. Keeping your staff included in the business will ensure that they are dedicated to their work and aligned with your goals.

4. Reorganize and redecorate

If your filing cabinets are a mess and the curtains are faded, take the time to reorganize your office and spruce up the studio. Evaluate what aspects of your file storage system are working and what could be improved. It’s a lot easier to establish a new system in the offseason than trying to implement one between classes. You should also evaluate whether your studio is aesthetically appealing. A bright and happy dance space will make a good first impression on potential students, and summer is the best time to repaint the walls and design a new sign.

5. Strategize your marketing

If you’re looking to expand your class offerings or raise your prices this season, plan ahead with your marketing efforts. Dance Informa recommended having your graphics and advertisements designed in advance. Make a calendar of which publications you’ll be sending ads to and when each one is due. Clear a special spot for it on your cork board so you won’t be scrambling to meet deadlines.

6. Book performance space

Finally, use your free time to book performance space for next season’s recitals. This way you can include the dates and times of each performance on schedules for parents. It’s just one more hassle that you can get out of the way early. Plus when you book a theater far in advance, you’ll get the best dates and times.

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