It’s important to think about all the different pieces of equipment and dance gear that will make up your dance studio space, because each feature has an important role. Whether it’s the height of the ceiling, deciding which of the dance floor types is most suitable, what kind of mirrors you’ll need, what kind of barre you’ll want, have a picture in mind of what you want your ideal school to look like (and have a budget ready to work with). And, make sure to have fun in your decorating; allow your personality and passion to shine!
Walls & Ceilings
When outfitting your space, it is helpful to install insulation in the walls to assist in reducing noise transfer between studio rooms. It is not always required to install insulation in interior spaces, but this can be an inexpensive way to keep your space quieter (lobbies, bathrooms, if you have multiple rooms)
A high ceiling can make a space feel larger, and, conversely, a low ceiling can make a room feel smaller. The Dance Exec’s Studio has 12-foot ceilings in the studio rooms, making the area feel open and spacious. In comparison, some studios with lower ceilings and similar sized rooms do not feel nearly as large.
Some spaces will not be able to accommodate high ceilings, but you certainly want them to be as high as possible. Ceiling materials can also affect noise transfer, so be sure to take that into consideration in your planning and product selection.
The single most important feature in a dance studio is quite possibly the dance room floor. Which of the dance floor types you select will largely be dictated by budget, but a nice sprung floor system can easily be constructed for around seven to nine dollars per square foot.
There are also several flooring companies that install dance floors, though their prices are considerably higher. Sprung floors can greatly reduce risk of injury, and increase the overall health and well being of the instructors and dancers at your studio. For the health and longevity of your students and instructors, this is absolutely not a corner you can afford to cut.
There are several choices when it comes to dance floor types. What you choose will be dictated by your use of the dance room (ballet only, tap only, multipurpose floor, etc.).
The size of your studio’s mirrors can also make a big difference in how large a space appears. The Dance Exec’s Studio has mirrors that are 8 feet high, which makes the space appear much larger than studios that opt to use 4 or 6-foot mirrors.
For walls with mirrors, it is important to have an open wall with minimal obstructions (electrical outlets, light switches, etc). The cost of working around switches and outlets can significantly increase the cost of mirror installation.
There are several companies that sell wall and floor mounted barres. Wall mounted or floor mounted barres can be expensive, but are a great permanent installation for your space. The Dance Exec’s Studio chose to use portable barres. This allows barres to be pulled into the middle of the floor, and they can be oriented so they face the mirrors as well.
Portable barres are an optimal, flexible option for studio space. They can be built with PVC piping or metal piping (iron or galvanized is a great option). Your choice for barres will likely depend on your budget and how you would like to utilize your space.
Your sound system selections should be professional, functioning, and appropriate for your studio space.
Sound systems should play CDs, iPods, iPads, laptops, etc. Make sure your equipment is up-to-date with the current technology.
Closed-Circuit Monitoring System & Options
Observation windows are likely the biggest deterrent from creating a focused learning environment for dance studio students. Younger students are easily distracted and will likely want to wave or blow kisses to their parents through the observation window.
The parents reciprocate communication, thinking it is cute without realizing that it is drawing every single students’ attention away from the reason they are there: to receive a dance education. As the students age, they become self-conscious about being observed, which can be equally distracting.
In order to remedy this problem, The Dance Exec’s Studio installed a closed circuit monitoring system. In the lobby, there are 4 flat screen, wall-mounted, television monitors. Three of them display our three dance rooms, and parents have the ability to watch their students’ entire classes without creating a distraction.
On studio tours, this is pointed out as a huge selling point to increase focus in the classroom, while allowing parents to watch the entire class without crowding around an observation window. It is a win-win for students, instructors and parents! The other TV monitor is used to show DVDs of previous recitals, pictures of dancers put on DVD, or other items that can be further selling points to prospective parents.
***This is a project that you can accomplish independently. Several home security systems are built to provide closed circuit monitoring (you can even include digital recording options). These systems are fairly inexpensive and relatively simple to install. Security companies are also able to install a similar system, but are more expensive to hire.
Studio Security Options
You may choose to have a security system installed that has monitoring that is paid through a monthly fee. If you are considering a closed circuit monitoring system, these can connect into one system that will provide your space with a heightened level of security to ease your mind and serve as a part of your parent observation system.
One thing that many studio owners do not consider is: “Who has a key to your studio?” Inevitably, someone will wind up with a key, and you will wish they did not have one. Even if they return the key, how do you know they did not have a copy made? Do you want to change the locks every time this happens?
The Dance Exec’s Studio has a keypad with a code that owners/employees have to type in that unlocks the door. This was a relatively expensive installation fee upfront, but the functionality has made it worth the investment. We never have to worry about having the locks changed for fear of someone having a key (or incur such an expense). Changing the code to the front door is about a 2- minute process.
The front desk person is always present to allow parents to enter (by pressing a button that “buzzes” them in). A doorbell was also installed for clients to ring in the event the front desk person has stepped away. This may seem like overkill, but many daycares and preschools are implementing this level of security, so in many cases, parents in this area are familiar with the concept. Hopefully, you have chosen a safe location, but this truly prevents people from entering your studio without someone in the building knowing that they are there.
This can be used as a selling point to parents as it also helps ensure that children are not running outside without a parent, and parents also know that you work hard to keep potentially unsafe people out of the studio. At one point in The Dance Exec’s career (at another facility), someone came into the office (where staff members kept their purses during classes) and stole all of the purses. A locked front door would have easily prevented this incident.
Please note that these systems run on electricity, so having a key backup is necessary in the case of a power outage or if the keypad entry system fails for some reason.
Select your décor, paint colors, and thematic concept to fit your niche market within the dance industry. If you are a training facility for children, make sure your look and set-up is reflective of your mission. If you are a classical ballet conservatory, make sure your look reflects that, too.
Running a dance studio is not a walk in the park. It takes time, it takes money, it takes passion, and it takes love. Here at TutuTix, our mission is to help dance studio owners grow their businesses and to help families enjoy their children’s love of dance.
We want to be here to support YOU, the studio owners working every day to promote your art. We’re here to help you have one less (giant) thing to worry about at the end of the year. But, we’re also here to be partners in your success. And that success happens all year long, not just during recital season!
To help make your success even better, the TutuTix team has compiled a guide filled with tips and strategies for the studio owner looking to grow their business. Best of all, we’re offering it to you for FREE. Just like our ticketing service, this e-book is available at no cost to studio owners.
You can download “Dance Studio Ideas and More: The Official TutuTix E-Book” below:
As a dance studio owner, you’re always looking for more opportunities to bring in some extra money and to invest in your studio. That investment might be new equipment, new staff, or the resources to host a second recital performance. Most studios rely on classes, costumes, recitals, and possibly studio rentals for their major income. But what if you could get patrons from the community to invest in your studio?
Let’s Use the Right Vocabulary
When you think of the word “invest,” you might think of people giving you money and expecting something in return. In the case of investing in a business, those people are expecting money in return. They will invest capital, and expect you to use that capital to make more money than you could before. Having invested capital, they buy equity in your business, and effectively own a piece of your business. Thinking of it simply, when your business value grows, their wealth grows.
For a dance studio, traditional “investments” are not necessarily the best situation for finding some extra resources. You as a small business owner probably want to keep full ownership of your company, and might only consider a major investment like we mention above in the case of something BIG, like opening an additional studio or something along those lines.
For businesses related to the fine arts, what you’re looking for is patronage from your community. That is, donations or contributions from members of the community who don’t expect something directly in return, but do expect you to use the money to build your fine arts organization.
A great comparison are city or regional ballet companies or symphony orchestras, who receive donations from patrons in the community. Those patrons donate to support the continuation and growth of the arts, and expect the organizations to handle and spend their donations responsibly.
So? Where Does My Studio Come into the Picture?
Dance is powerful. Dance as a fine art exists on every continent, and in the United States there are national and state-based organizations working every day to promote dance.
So, you as a studio owner have a culturally impactful organization at your disposal. Your company teaches young people (or people of all ages) about professionally recognized dance techniques. And, it allows those students to express themselves in a meaningful way.
THAT’S where your value has the potential to extend into the community and provide a valuable resource for the fine arts where it might not exist otherwise.
Here, we do need to take a step back and think about the scope of the project you’re undertaking. If you want to request patronage from the community (donations), you need to be very careful about how you ask for that money, and how you report it on your taxes at the end of the year.
Right now, chances are your company is a for-profit business. As in, you run your company and provide services to customers. They pay your business directly, and that money is reported as income from the year. You aren’t a charity, so people usually don’t donate money outside of their fees.
If you’re going to stay as a for-profit business and ask for donations, there’s two BIG points to be made:
Patrons will NOT be able to deduct these donations from their taxes, since you won’t be changing your company to a 501(c)(3).
You’ll need to report these donations as income on your tax return next year.
Having mentioned these two points, now is the time to talk to your lawyer and/or accountant and discuss the idea before moving forward. Tax law is tricky, and it varies state-by-state.
What did they say? Did you get the green light?
Showing Your Commitment to the Community
Let’s say you’ve gotten the go-ahead from the professionals who manage your company’s finances and legal affairs. They’ve said “Yes, with careful preparation and reporting of this income, you’ll be able to receive donations from the community as long as you are clear about your use of the money and follow through with your commitment.”
That commitment needs to be impactful, and extend beyond the short-term donation that you’re hoping patrons will make.
For example, maybe you ask patrons to donate in order to purchase a new barre for your studio. How will you make that purchase translate into a resource for the community?
That’s where this project needs to become bigger than your studio. If you’re asking for extra money, you need to provide extra services to the community. Maybe that means a monthly free ballet basics class for the community, or use of the space for something like physical therapy through dance. Be creative! If you show love to your community, they’ll return the love with donations and support for your organization.
Back to the Nitty Gritty
You’ve got your great idea, you’re out to save the world one dancer at a time, and you’ve got volunteers who like your idea and want to make it happen. What next?
Time to go back to your professionals for a quick meeting. You’ll want to create an easy way for patrons to give you money, and clear language that tells everyone why and how you’ll spend the money you receive.
Some companies, like GoFundMe, exist to provide people an option for crowd-sourcing. Other options might include creating a PayPal account that people can access directly from your studio’s website.
Either way, be sure to have clear descriptions of what any money collected will buy, and a timeframe for the purchase. The last thing you want is confusion about your motives, and possible legal problems down the road.
Let’s go back to our barre purchase, and create some example language:
“My studio is raising money to purchase and install a new barre, in an effort to update the studio and create additional value for the community. As thanks for the community’s support for this equipment, my studio will begin to host monthly classes free to the general public.
In addition, we will make the space available for medical professionals to use for the purposes of physical therapy through dance during non-class hours, to build appreciation for dance in the community and investment in the people of our community.
This fundraiser will last until after our studio’s final recital in May, and we will make a purchasing decision by July 1 of next year. At that time, we’ll let patrons know about the purchase and installation details.
If we have not received enough funding to purchase the barre at that time, we will have a patron meeting about alternate purchases that could fulfill similar goals as the barre. Should we not find a solution at that time, the studio will return the donations to patrons.”
Your accountant should advise you on setting up the donations side of the project, and your lawyer should advise you on the language that you’ll use to describe your project. Don’t make assumptions and take off running: be sure and have your bases covered by professionals who have your best interest in mind!!
And have FUN! This kind of project can introduce you to really great people in the community who are looking to make a difference, and your studio might have the potential to BE that positive influence.
This year, what’s a new skill you’d like to learn or acquire that will improve your teaching or business? There are an abundance of tutorials and opportunities available to learn something new via the internet.
Maybe you would like to revitalize your website, social media, or logo?
Would you like to improve your video or music editing capabilities?
Maybe you would like to have new teaching tips for acro or ballet or tap?
Or maybe a few DIY repairs will polish and freshen up your facility?
Are you interested in tweaking your staff and studio culture for the year ahead?
Research- discover the material that is available to you.
It is easy to become complacent in comfort- challenge yourself! Once you are open to learning more, the sky is the limit.
A popular excuse for not learning new things is lack of time- take the time. Make the time. It will be worth it!
Unsure about where to start? Check out the following sites: