Whew, what a year it has been! As we cruise into the home stretch of 2020 (cheers!), now is the time to think about safe and seasonal ways to focus on your community and generate some additional revenue for your dance studio biz.
CUSTOM PARTIES & PLAYDATES
This is a great menu item to consider offering to your current clients. If you already have birthday party packages available for booking, consider adding custom parties and playdates themed for the season.If you haven’t added birthday parties to your offerings, consider launching this new revenue source with seasonal highlights.
Seasonal theme ideas are endless, but may include:
- Tutu Boo
- Gobble Wobble
- Sugar Plum Party
- A Very Merry Holiday Jam
- Nites and Lites Hanukkah Party
- A Royal Christmas Affair
- New Year’s Eve Disco Party
With people traveling less this season, it is the perfect time to focus on bringing joy to your dance community. Have you thought about the following ideas?
- Trunk or Treat or Fall Fest
- Nutcracker-Themed Camp or Mini Virtual Performance
- Drive-Through Lights Display at Your Facility
- Holiday Morning Mini Camps
- New Year’s Parties
- Remote Parent Observation or Parent Participation
Because CDC and state/local protocols must be followed and vary from place to place, plan ahead and communicate any adaptations and safety protocols and expectations in advance.
If your event doesn’t fill up immediately, don’t stress. People are waiting until the last minute to do things right now, and that’s okay! They will appreciate your effort, and in return, you’ll gain: client loyalty/buy-in, marketing exposure/impressions, and the satisfaction of bringing joy to others!
Now is the time to pull out of all of the stops! After a year of pivots and constant creativity, I know we are all ready for some “downtime”, but don’t lose sight of the momentum your brand has the potential to deliver. This season, people are eager to support local businesses, which includes dance studios! Here are a few additional revenue sources you can consider:
- Gift Cards
- Private Lesson Packages
- Holiday Merchandise Orders
- Gift Wrapping Drop-Off/ Pick-Up
- New Dancer Starter Kits (focus on recruiting January enrollment!)
Now’s the time to really get creative and get ready to start strong in 2021. Got any ideas you want to share with us? Send ’em to marketing (at) TutuTix (dot) com and let us know if we can share them in a future post!
Looking for more great ideas from Chasta? Check out the following articles:
Chasta Hamilton is the Owner/Artistic Director of Stage Door Dance Productions in Raleigh, NC. She authored the best-selling book Trash The Trophies: How to Win Without Losing Your Soul. To stay connected, follow her on Instagram at @chastahamilton or @stagedoordanceproductions or via her website www.chastahamilton.com.
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