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Tag: enrollment

4 Ways to Boost Dance Studio Retention Early In The Season

4 Ways to Boost Dance Studio Retention Early In The Season

You’ve held your open house. You’ve put out your back-to-school social media campaigns. You’ve advertised in a local parenting publication. If you’re like me, you are feeling like you are on a roll for getting new students into the studio this time of year!

The good news is, new students are coming in and you are VERY glad to see them. The bad news is, maybe you feel like your existing students need a little extra attention now, that they need to be thanked and loved on for choosing your studio.

Retaining students—not just getting them in the door—is at the heart of sustaining your business over time and demonstrating that you have happy clientele. We often think of retention mid-year, when some kids want to quit, or at the end of the season, when we want them to re-register after recital. But this crucial back-to-school time can’t be ignored. It is an excellent time—right out of the gate—to show you personally care about your dance families and appreciate their business.

So classes are in session, and you’re meeting new faces every day….how can you best use this time to show the love? What can you do to increase retention and keep those families engaged?

Keep reading for 4 Way to Boost Dance Studio Retention Early in the Season.

Looking for more great enrollment and retention ideas? Check out the following articles:

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

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Dance Class Size: Why 9 Students Are Much Less Profitable Than 8

Dance Class Size: Why 9 Students Are Much Less Profitable Than 8

About seven years ago I was a partner in a business that managed five daycare centers. It was an excellent learning experience, but one lesson continues to rise above the rest:

The concept of “break points” in enrollment.

And, this is how I learned that 9 students are less profitable than 8!

Curious about this math? Keep reading for an explanation of way break points are crucial for a profitable dance class size.

 

Looking for other enrollment-related tips? Check out:

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

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4 New Ways to Increase Dance School Registration

4 New Ways to Boost Dance School Registration

When I was a child and my mom went to enroll me in dance classes, there was only ONE OPTION: sign up for a weekly class for an entire school year. In fact, enrolling in a weekly, 9-month class was the ONLY way to get involved with dance lessons for my entire childhood and it became the primary offering we used to attract potential first-time clients for the first fifteen years of business.

And then times changed…as they always do.

About five years ago we started seeing fewer parents who were willing to make their very first experience with dance a 9-month trial. Parents would say, “We’d like to try it before we buy it.” I was opposed to offering trial classes for two reasons. First, I felt that a steady stream of trial students would be disruptive to regular classes and secondly, I felt that our reputation should speak for itself. But the millennial moms didn’t want to sign up for a year’s worth of lessons and the requests for trial classes didn’t go away.

So we decided to do something even better than just offer trial classes; we built an entire staircase to getting involved in dance at our studio.

Keep reading for tips on moving towards increased full-time enrollment with 4 New Ways to Increase Dance School Registration.

 

Looking for more great dance studio enrollment tips? Check out:

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

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Three Ways to Evaluate Your Dance School Enrollment

Three Ways to Evaluate Your Dance School Enrollment

As I travel the country talking to studio owners the question I hear exchanged more often than any other is some version of: “How big is your studio?” I understand the motivation behind the question and have asked it several times myself. I believe the enrollment size questions are motivated by a few things:

  1. We are all just trying to figure out how our studio measures up with the rest of the world.
  2. “Am I big?” “Am I small?” “Am I normal?” We really just want to know that we are doing okay.
  3. We want to find other people like us. It makes sense that I might face the same challenges and benefit from the same solution as a studio of a similar size.

But the number of students you enroll is far from a complete picture of your actually enrollment.

If you are looking for a more complete picture of your enrollment, keep reading for 3 Ways to Measure Your Dance School Enrollment:

 

Looking for more great dance studio enrollment tips? Check out 5 Ways to Get Last Minute Dance Students in the DoorDance Studio Registration Tips—The Final Push and 6 Spring Dance Studio Enrollment Boosters.

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

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Dance Studio Registration Tips – The Final PUSH

Dance Studio Registration Tips 2015-16 – The Final PUSH

When I started my business, I started dance studio registration in June of each year and closed it in early November because that was when we measured students and ordered recital costumes. After that time we were technically closed to new students until summer brochures came out in March of the following year—a registration flow that left me unable to accept new students for three months out of the year.

Considering that my regular season was only nine months long, and that we were only open for classes five hours out of any given weekday, losing three months of enrollment opportunity was not a sustainable plan. So I made one of the best decisions of my business career and extended my enrollment period until Jan. 31. Last year alone, we enrolled an additional 80+ students in the months of November, December and January; 46 of whom were registered in the month of January alone.

If you are interested in expanding YOUR enrollment season, keep reading for 4 Final Push for Dance Studio Registration Tips:

Looking for more great dance studio enrollment tips? Check out 5 Ways to Get Last Minute Dance Students in the Door, Three Ways to Evaluate Your Dance Studio Enrollment and 6 Spring Dance Studio Enrollment Boosters.

Trouble viewing the article? Email us at info@tututix.com.

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

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6 Spring Dance Studio Enrollment Boosters

Dance Studio Enrollment

I live in a place affectionately called the Frozen Tundra. It’s not exactly the Arctic, but Green Bay Packer fans claim the whole state is pretty close to that from about mid-December to mid-March.

No matter where you live, don’t let the colder weather or busyness of the season lull you into taking your foot off the gas in terms of seeking new enrollments. Don’t fall asleep at the wheel! Registration incentives, pre-planning for upcoming classes and events, and getting creative with marketing ideas are just a few of the tools you can use.

Winter is a GREAT time to plan for Spring dance studio enrollment boosters. Here are 6 ideas to get you started:


Looking for more great dance studio enrollment tips? Check out:

Trouble viewing the article? Email us at info@tututix.com.

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

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5 Ways to Get Last Minute Dance Students in the Door

5 Ways to Get Last Minute Dance Students in the Door

Dance classes for most studios in North America tend to follow the school year schedule, beginning sometime in late August to early September and ending with a run of recitals or spring performances in May or June.

By the time the calendar flips to October the rush of registration has calmed down and the daily rhythm of studio life is setting in.  But, don’t let the calmer waters of October lull you into taking your foot off the gas in terms of promotion and enrollment! October is a GREAT time to promote your studio to new and former students.

Think about it:  Families are getting into a routine so adding a new activity may not seem as overwhelming as it might have in September.  Soccer and other fall sports are coming to a close and exciting announcements about spring recital and costumes are starting to roll out.

Last year 10% of our enrollment came in between October and January!

Read on for 5 ways to get last minute dance students in the door.

Looking for more great dance studio enrollment tips? Check out these great articles:

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

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