4 Keys to Growing Enrollment in the Spring Semester
Growing enrollment seems to be a hot topic at almost ANY dance studio seminar I speak at or attend! It seems like even studios who have maxed out many of their classes are still looking to increase their leads and prospects for future enrollment, which I think is super smart. My studio itself, like so […]
4 Ways to Boost Dance Studio Retention Early In The Season
You’ve held your open house. You’ve put out your back-to-school social media campaigns. You’ve advertised in a local parenting publication. If you’re like me, you are feeling like you are on a roll for getting new students into the studio this time of year! The good news is, new students are coming in and you […]
Dance Class Size: Why 9 Students Are Much Less Profitable Than 8
About seven years ago I was a partner in a business that managed five daycare centers. It was an excellent learning experience, but one lesson continues to rise above the rest: The concept of “break points” in enrollment. And, this is how I learned that 9 students are less profitable than 8! Curious about this […]
4 New Ways to Increase Dance School Registration
When I was a child and my mom went to enroll me in dance classes, there was only ONE OPTION: sign up for a weekly class for an entire school year. In fact, enrolling in a weekly, 9-month class was the ONLY way to get involved with dance lessons for my entire childhood and it […]
Three Ways to Evaluate Your Dance School Enrollment
As I travel the country talking to studio owners the question I hear exchanged more often than any other is some version of: “How big is your studio?” I understand the motivation behind the question and have asked it several times myself. I believe the enrollment size questions are motivated by a few things: We […]
Dance Studio Registration Tips – The Final PUSH
When I started my business, I started dance studio registration in June of each year and closed it in early November because that was when we measured students and ordered recital costumes. After that time we were technically closed to new students until summer brochures came out in March of the following year—a registration flow […]
6 Spring Dance Studio Enrollment Boosters
I live in a place affectionately called the Frozen Tundra. It’s not exactly the Arctic, but Green Bay Packer fans claim the whole state is pretty close to that from about mid-December to mid-March. No matter where you live, don’t let the colder weather or busyness of the season lull you into taking your foot […]
5 Ways to Get Last Minute Dance Students in the Door
Dance classes for most studios in North America tend to follow the school year schedule, beginning sometime in late August to early September and ending with a run of recitals or spring performances in May or June. By the time the calendar flips to October the rush of registration has calmed down and the daily […]
