I live in a place affectionately called the Frozen Tundra. It’s not exactly the Arctic, but Green Bay Packer fans claim the whole state is pretty close to that from about mid-December to mid-March.
No matter where you live, don’t let the colder weather or busyness of the season lull you into taking your foot off the gas in terms of seeking new enrollments. Don’t fall asleep at the wheel! Registration incentives, pre-planning for upcoming classes and events, and getting creative with marketing ideas are just a few of the tools you can use.
Winter is a GREAT time to plan for Spring dance studio enrollment boosters. Here are 6 ideas to get you started:
FB contest for tuition credit. Last week we started a unique FB contest that has gotten a lot of traction. The promotion is a picture of our “Give the Gift of Dance” basket. It’s basically a dance class starter set with a value of $130, but sells for $95. The contest component is that everyone who shares it and comments that they did so below the picture is entered to win a $100 studio tuition credit. We got 68 shares the first day! What’s better yet? Many people not only mentioned that they shared, but they commented what they loved about the studio.
“Summer in Winter”! Winter is the best time to plan for new summer classes. Tie up loose ends on guest artists now! Strong planning now means the ability to begin taking enrollment for summer by the end of February.
Line up Spring community performances now. Now is the time to line up community performances for the spring. Community performances are a great way to showcase what is great about your studio, pass out information and teach kids how to use their gifts and talents to serve others.
Call the local dance teams. High school dance team is a big deal around these parts. Instead of trying to compete, we partner with them several times a year. We offer free rehearsal space for teams as needed. We also offer a special “cleaning” session with one of our teachers that can be purchased. Once you establish a relationship with a team, it’s an easy transition to promote an audition workshop or classes in the dance team style.
Move your fall enrollment date up. Our registration date for fall used to always be June 1, however, when I had children of my own I realized that all of the good preschools held their registration for fall in February! While I haven’t quite been able to move our registration up that far, we have moved it to April, which has helped enrollment tremendously. The parents encourage enrollment in groups by talking about which classes they will take next year while they wait for classes to let out.
Keep taking students! Sounds simple, but the impact is powerful! There is NEVER a time at Misty’s Dance Unlimited where someone is not able to enroll. We take school year students until Jan. 31. Beginning Feb. 1, they can sign up for summer classes. Now imagine if I still cut off enrollment in December with the costume order (which I used to do!). Last year we took 20+ enrollments in January. Many will become long-term students. If I hadn’t accepted their enrollments, some might’ve waited for fall…but most would’ve kept looking for another studio.
Looking for more great dance studio enrollment tips? Check out:
It’s the holiday season and your dancers are surely excited for winter break. No matter what their backgrounds, kids are always glad to spend time with family and friends and take a break from school! If you want a way to bring some of the seasonal spirit into your studio, check out our tips on fun holiday warm-up music for dance. Dancers will love to sing along to their favorite festive tunes while they stretch and practice the moves for the upcoming show.
However, the issue becomes playing songs that are both appropriate for students and, if yours is not a faith-based arts organization, nondenominational. The Street explained that focusing too much on religious music or decorations in any business can rub certain customers the wrong way and, in extreme cases, end up in court. Here are a few tips on how to keep your holiday cheer appropriate for all your dancers and their families.
Upbeat Songs From Pop Favorites
Many classic holiday tunes express religious sentiments, so they’re not the best choice to play in the studio. Instead, check out some holiday albums from contemporary artists for some holiday songs. These types of tracks usually have lyrics that are relatable to everyone, as well as an upbeat tempo that’s perfect as warm-up music for dance. Women’s Health magazine recommended the following songs to accompany a workout:
“Underneath the Tree” by Kelly Clarkson
“All I Want for Christmas Is You” by Mariah Carey
“My Only Wish (This Year)” by Britney Spears
“Santa Tell Me” by Ariana Grande
Another option is to use instrumental tracks of songs like “Jingle Bells,” “Winter Wonderland” or “Deck the Halls.” However, be sure to respect the wishes of any parents or students if they ask you use different songs.
Don’t Forget about Licensing
It’s easy to get caught up in the holiday spirit, but don’t forget you need the proper licensing to play music in the classroom. You might have bought holiday songs through iTunes or another music site, but they’re not licensed for “public” use. Check the details of your blanket business license to see whether your favorite holiday tracks are included. If they’re not, you can always search through royalty free music databases for some comparable tunes. Either way, your dancers will appreciate the change of pace in the classroom, and everyone will get in the holiday spirit!
If you’re looking for a inspiring story to share with your dance students, look no further than that of Misty Copeland. The professional ballerina has gained a lot of attention in the past year, thanks to her lead role in “Swan Lake” and her powerful advertisement for Under Armour. Her story is one of determination and overcoming adversity and can be a fun teaching tool for young dancers.
‘I Will What I Want’
The world of professional dance, along with many other artistic and athletic professions, is brutally competitive and often harsh on young hopefuls. Copeland didn’t start training as a ballerina until she was 13 years old and faced a lot of rejection in her climb to the top. Her story is a great example for young athletes, as it shows that just because one coach or director tells you “no,” you can still be successful if you put your mind to it.
Copeland’s story became a viral sensation when Under Armour featured her in an advertisement. The video, which has been viewed more than 6 million times on YouTube, features Copeland dancing while a rejection letter she received as a young dancer is read out loud. Copeland believes that the ad resounded with so many viewers because it addresses common experiences of rejection and perseverance.
“I think so many people can relate to it – not just as a dancer within the ballet world, but just feeling different, feeling like you don’t fit in,” Copeland told the TODAY show.
According to Copeland’s website, she overcame the obstacles that stood in her way and made history in 2007 as the first African-American soloist for the American Ballet Theatre in two decades. Dance instructors can use the Under Armour video and information from Copeland’s website to start a conversation about goals, hard work and adversity with their students.
Copeland in Print
If you want to assign your dancers a little homework, Copeland has not one, but two books about her journey as an artist. Her memoir, “Life in Motion: An Unlikely Ballerina,” is a great read for older students. In it, she talks about growing up with five siblings in a poor household, how she got into dance and what the different struggles have been throughout her career. She also describes her career-defining performances, like working with music artist Prince and as the first African-American woman to star in “Firebird.”
“[Playing the Firebird] was one of the first really big principal roles I was ever given an opportunity to dance with American Ballet Theatre,” Copeland told NPR. “It was a huge step for the African-American community.”
This role was the inspiration for Copeland’s new children’s book, “Firebird.” The story is filled with bright, colorful illustrations that make it perfect for a class of young dancers. It addresses common issues like confidence and self-doubt. The moral of the story is that with hard work and self-assurance, young dancers can achieve any goals they set. The picture book could easily be used to calm novice students before their first big performance!
Continuing Her Growth
While Copeland is performing in Australia as the the lead in “Swan Lake,” the people in Hollywood are planning to spread her message even further. Deadline reported that filmmakers at New Line Cinema are considering making a movie based on Copeland’s memoir. The film would focus on her early years as a dancer and the struggles she faced. Copeland is definitely a star that dance professionals should keep an eye on – her story and message are both powerful teaching tools that can inspire young dancers!