Dance studio owners know that running a studio is a rewarding and joyous experience; there’s truly no other life like it! From the moment you open your doors, your mission is to make an impact on the world through dance. But even with the greatest of missions, there will still be times when things get tough—times when you question yourself or don’t know where to turn for help.
When those moments happen it can be helpful to talk with your peers, just to have someone who understands really LISTEN to you. But do you know what is even more beneficial? Seeking out a mentor—someone who can not only listen, but also inspire you to be your best, solve problems, raise your perspective, help you develop better leadership strategies, and coach you through big decisions.
Finding the right mentor can sometimes take a bit of work, but the payoff is awesome when you’ve found someone you respect and trust. Having had a few different mentors over the past two decades, I can honestly say that each one brought a unique and timely perspective to my life when I needed it.
Before you search for a mentor, think about what you want to achieve from the relationship. Do you want to work with someone who has knowledge of the dance industry, or would you prefer to have a mentor who comes from a different professional background? Do you want to meet on a consistent schedule, or keep things open-ended? How much time do you hope to spend with your mentor?
The answers to these questions will help prepare you to find a mentor who is the best fit possible. All it takes is a little planning, and a willingness to put yourself out there and meet new people.
Keep reading to learn about my 5 Ways to Find a Mentor:
Looking for more insights for dance studio owners? Check out these other articles and resources:
Should I step back from teaching to focus on studio business?
There are only 2 questions you need to answer to make this decision.
I meet a lot of studio owners in my travels, and there seems to be one thing that unites us—we all have a similar backstory. Somewhere along the way in life we fell in love with dance. We became dedicated to creating a career out of dance; we were passionate about the power of dance to change lives; and we were resourceful at using our skills and connections to make a difference in the lives of others.
I believe that studio owners are unique in this way, and this passion for sharing our love of dance is what drives us to succeed. But as we grow in our studio careers, we realize that the job of running a studio is about so much more than dance. We discover that we need to learn how to lead people, manage accounting, develop programming, understand new marketing trends and more. As your studio grows, the business needs can begin to rival the artistic side for your time and attention.
When this happens, you might feel like you’ve come to a crossroads. I know I did! This is where you have to start making decisions about the best place to direct your focus in this new season of life.
Should you step back from teaching to focus on studio business? Continue reading to see the only two questions you need to answer to make this decision.
Looking for more dance studio owner insights? Check out these other articles and resources:
There’s nothing more satisfying than the feeling you get when your studio is thriving! When the hallways are buzzing and the classes are full, you feel such pride in having grown your business to a successful place. But it’s not all sunshine and daisies, of course. Success can also mean growing pains in every facet of your business—especially at recital time.
As your studio gains families and dancers, you will inevitably need to decide how to present your recital in the best way possible, which may mean adding shows as you grow. The single 90-minute performance that worked well five years ago might no longer be a reasonable option if you’ve doubled your student count since then. While there’s no magic enrollment number that equals two shows (or three or four!) there are certain factors you can consider in your planning process.
If you are at the tipping point, keep reading to learn about the four factors to consider when deciding whether to add a second show for your recital:
Are you looking for some more recital tips and ideas? Check out these other articles and resources from Misty:
There’s plenty to consider when asking the question “Are dance competitions worth it?” for your studio—-the endless hours of preparation, the cost to attend and the time it takes to travel. And yet the results for your students can far outweigh the headaches if competition opportunities are an important part of your studio goals.
If you already participate in competitions, then you know how much work the dancers put into learning and practicing their routines, and how much money their parents invest in their classes and rehearsals. You also know the stress that can come if you are unprepared for an event, if your expectations were off, or if the competition doesn’t feel like a good fit. Then there’s that amazing feeling of watching your students onstage and earning well-deserved recognition for their hard work. Indeed, competing can be a roller coaster!
So how do you really know if that roller coaster is a worthwhile ride for your studio?
Keep reading to learn the three questions you should consider when asking yourself, “Are dance competitions worth it?”
Looking for more great info on dance competitions? Check out the following articles:
By now your studio’s season is officially in full swing and your classes are humming along. Your students and their families are getting used to their new dance schedules, school commitments, and carpools. Your staff members have also settled into your new routines around the studio and you are starting to find your “new normal” with the fall schedule. It can be such a satisfying feeling as a studio owner to finally feel like the pieces of your puzzle have fallen into place!
It’s completely fine (and encouraged!) for you to celebrate the success of starting off the new season right. But don’t let that satisfaction turn into complacency when it comes to your leadership: your team is on the front lines of service every day, and they need your active support, direction, and motivation to keep moving forward and offering up their best selves.
It’s probably been at least a few weeks – maybe more – since your new-season kickoff meeting with your team, which means it is the perfect time to re-cast your expectations and set the pace for the year ahead.
Keep your staff members feeling excited to come to work and on the right track by implementing these 3 Best Practices For Coaching Your Dance Studio Staff This Fall:
Looking for more great studio staff management ideas? Check out the following articles:
You’ve held your open house. You’ve put out your back-to-school social media campaigns. You’ve advertised in a local parenting publication. If you’re like me, you are feeling like you are on a roll for getting new students into the studio this time of year!
The good news is, new students are coming in and you are VERY glad to see them. The bad news is, maybe you feel like your existing students need a little extra attention now, that they need to be thanked and loved on for choosing your studio.
Retaining students—not just getting them in the door—is at the heart of sustaining your business over time and demonstrating that you have happy clientele. We often think of retention mid-year, when some kids want to quit, or at the end of the season, when we want them to re-register after recital. But this crucial back-to-school time can’t be ignored. It is an excellent time—right out of the gate—to show you personally care about your dance families and appreciate their business.
So classes are in session, and you’re meeting new faces every day….how can you best use this time to show the love? What can you do to increase retention and keep those families engaged?
Keep reading for 4 Way to Boost Dance Studio Retention Early in the Season.
Looking for more great enrollment and retention ideas? Check out the following articles:
It could be the BIGGEST promotional day of the year at your studio…the open house! You know you want your studio to look its best, and you know you want to positively engage with prospective customers in addition to current customers. This is your opportunity to love on returning clients, WOW potential customers and invite the community to see what your studio is all about.
Among studio owners I know, dance studio open houses are usually two to three hours long on an evening or Saturday, and have a “come-and-go” schedule. Some families will stay nearly the whole time; others will attend just to look around your facility, shop for shoes or obtain registration information.
After you’ve set a date and begun marketing for the event, what can you do to maximize the relatively short amount of time? How can you make this your best Open House event ever? Keep reading for 6 Keys to a Successful Open House:
Here are 6 Keys to a Successful Dance Studio Open House event at your studio:
Looking for more great marketing ideas for your studio? Check out:
As I travel the country talking to studio owners the question I hear exchanged more often than any other is some version of: “How big is your studio?” I understand the motivation behind the question and have asked it several times myself. I believe the enrollment size questions are motivated by a few things:
We are all just trying to figure out how our studio measures up with the rest of the world.
“Am I big?” “Am I small?” “Am I normal?” We really just want to know that we are doing okay.
We want to find other people like us. It makes sense that I might face the same challenges and benefit from the same solution as a studio of a similar size.
But the number of students you enroll is far from a complete picture of your actually enrollment.
If you are looking for a more complete picture of your enrollment, keep reading for 3 Ways to Measure Your Dance School Enrollment:
The school supply lists are posted at Target, the mailbox is filling up with registration paperwork for my children’s schools and Facebook is blowing up with pictures of kids in backpacks. It’s officially time for back-to-school and that means it’s time to get serious about back-to-dance!
As a studio owner, I’m a big fan of observing what the local schools do and taking my cues from their systems. For example, we do our registration for summer classes when the local school opens theirs. We offer parent teacher conferences just like the schools do and we follow their model for teacher training as well.
Most studio owners consider themselves to be in the business of training students, but the strongest studios I know understand that they are in the business of training teachers as well.
Here are 5 tips to step up your teacher training this year with Dance Studio Teacher Staff Meetings that ROCK:
The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.
In business we call it “first impressions.” Psychologists call it “thin slicing.” Regardless of what you call it, career experts say it takes just three seconds for someone to determine whether they like you and want to do business with you.
According to BusinessInsider.com (2015), you have even less time to make a good first impression. Research from Princeton, Loyola Marymount University and the University of Liverpool demonstrates that judgments people make regarding your trustworthiness, intelligence and competence as a business leader are based on first impressions—sometimes in as little as one-tenth of a second.
One-tenth of a second?
If you don’t think this is true, just measure your own reactions next time you walk into someone else’s business for the first time. If a friend recommends a new restaurant but it has a funny smell when I walk in the door, I immediately begin to question my decision to eat there. Once, when I was driving on vacation I stopped to check availability at a hotel, but walked out before I could get the answer—based on my first impression.
The situation doesn’t have to be extreme to leave a bad impression. Have you ever taken your children to another activity outside of dance and found yourself fighting the urge to jump in and help the coach manage the children? Or have you ever wanted to straighten up someone else’s lobby? That’s why the saying, “First impressions make lasting impressions” is true.
Keep reading to learn what first impressions you may be giving your dance families without even realizing it.
Check out Misty’s new book, One Small Yes, available on Amazon. This book is a must read for studio owners that are looking for ways to balance the dance of work and life.
“Amazing! One Small Yes is such a great book on finding your calling in life and how to navigate and work through living out the calling. Must have for all entrepreneurs!!” – Kristen, Absolute Dance
“Loved One Small Yes by Misty Lown. Outstanding book for anyone, especially the small business owner or entrepreneur. An inspirational book which helps the reader face challenges and give them the courage to continue to move forward and face what lies ahead. Loved it!” – Melanie, Tonawanda Dance Arts
“Reading Misty’s book was like opening my inbox and finding a personal email written just for me. She took my thoughts and feelings about being a small business owner, put them down on paper, and then step by step carefully explained what was holding me back from achieving more in life. Now I have no excuses to moving closer to my Yes.” – Nancy, Studio B Dance
The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.
As a studio owner, I have three lists running in my brain at all times. I’m always asking myself the following three questions:
What needs to be done today?
What needs to be done in the next 2-6 months?
What can I make for dinner without going to the store?
(Not kidding on that last one. Anyone whose business is open almost exclusively nights and weekends is sure to have some challenges in the getting-dinner-on-the-table department!)
But, back to practical things. It’s the second week of March, so while our bodies are busy distributing recital costumes and getting ready for competition, our minds are on RECITAL. And, a great show from the audience perspective is dependent on having an awesome act backstage.
Are you gearing up for recital? Keep reading for 5 Backstage Management Tools to make your backstage flow smoothly this year for all ages!
Looking back, I feel like I have had three different lives as a studio owner:
Studio owner before kids.
Studio owner with young kids.
Studio owner with kids in other activities.
Before I had children, my studio centered on the needs of the classes. Whatever worked best for the classes took first place. If we needed an extra rehearsal and the only time to do it was 9:30 p.m. on a Wednesday night, by golly, we got it done.
Then I had my first of five kids and my focus became survival. Whatever it took to survive, that’s what I did. Classes with coffee? Yes. Email at 2 a.m.? I was up anyway. It was all about just keeping things going.
Then my children became involved in their own activities and I got a new perspective on the studio—that of the parent who wanted to do everything they could to support their child, but didn’t know how. I was the soccer parent who didn’t know about the goalie camp. I was the snowboard mom who didn’t buy the right equipment. And, worse of all, I was the dance team mom who was late to a performance because I didn’t know the arrival protocol.
Once I became an “activity mom,” I vowed to make it easier for our studio parents to understand dance training, progress and policy by offering parent-teacher conferences. These annual one-on-one meetings for dancers in our Graded Technique program (4th grade and up) have become a huge hit.
Want to know more about the wonders parent teacher conference for dancers have had for students, parents and teachers alike?
Keep reading for 5 Ways Parent-Teacher Conferences Changed My Studio.