Leadership is at the heart of everything we do as studio owners. When you chose this journey of entrepreneurship, you chose to stand up in front of others and say, “Here is my vision, and here’s why you want to be a part of it.” When you opened your doors, you did so in part because you wanted to bring your passion for dance and business to others…you wanted to lead them!
To me, leadership at the studio has to do with service, values, and heart. There are business owners out there who think leadership is just about being someone’s boss, but I think that couldn’t be further from the truth. Your calling as a studio owner has more to do with lifting others up and coaching them to success, not bossing them around. Whether it’s your students or your staff, they’re looking to you for education, inspiration, and growth.
As a studio owner, you are in a unique position to influence many different populations, from young children to teens, and from parents to employees. Honing your leadership skills allows you to serve each group with your highest, best work … and allows you to raise up other leaders!
Here are the 4 Leadership Skills Every Studio Owner Needs:
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As you are preparing for the new season of dance, you’re probably putting together ideas for your marketing plan and looking at the BIG picture of where your studio will be over the next nine or ten months. You may be considering which programs need the most marketing when you should focus on each one, where you want to spend your advertising dollars, and who your efforts will target.
One aspect of marketing that I LOVE to create with my team is our key message (or messages) for the year. These are the go-to phrases that promote who we are and how we serve our dance families; they speak to our customer avatars and what they desire from their experience with us. Our key messages inform and influence just about everything we market! We use them around the studio, in our print materials, and on social media.
Key messages can also tie into your recital theme, celebrate an anniversary studio year, appeal to specific goals, or even serve as the lead-up to a big reveal, like for a new building or new branding. Your key messages establish the vibe of your ENTIRE year … AND they help your marketing efforts stay consistent throughout the season!
To help you brainstorm key messages for your studio, I’ve compiled a list of some of my favorite ideas. Take one of these and run with it, or just use them as inspiration for your own interpretations! Either way, you’ll have many options to consider and share with your team.
Here are 7 Ideas for Your Studio’s Key Messages:
Looking for more ideas on creating key messages? Check out the following articles:
There is no doubt that this time of year for studio owners can be hectic and, let’s face it, a little crazy! With recital on the horizon, class placements being prepped, and audition details coming together, it’s not surprising that you may begin to physically feel the effects of stress of the busy season.
I went through far too many years of entrepreneurship knowing this season was coming and yet not quite preparing for it to the degree I should have! Now that I know better though, I do better. And one of the best ways I do better is by understanding that yes, it will be busy, and yes, I can still take good care of myself. And I encourage YOU to do the same!
It’s so easy to get swept up into stress and let it overtake your mindset. But you know what’s also pretty easy? Making a plan to relieve that stress by having a few simple tactics in your pocket. Here, I’m going to share my best tips for thriving in the busyness of your life. These are all things that help me tremendously at this time of year, and I hope they will serve you well too!
Here are my 5 Quick Ways to Recharge During the Busy Season:
Looking for more tips keeping your sanity through the busy season? Check out the following articles:
When I first opened my studio over 20 years ago, I had a big learning curve when it came to all things human resources-related—interviewing, hiring, firing, payroll, benefits, and everything in between!
One of the biggest lessons I learned right away is that hiring great people for my team was a lot of WORK, especially when it came time for interviews. It was not always easy to discern who would really be a good fit for the team and it took way more preparation than I thought! But just like with dance, practice makes progress, and I’ve made a LOT of progress.
I’ve also discovered that I really enjoy providing meaningful career opportunities for others. Watching people flourish in their roles at the studio is one of the most fulfilling aspects of running a business! And it all starts with getting the right people on board in the first place, which means making sure the systems behind the interview process are in top-notch shape. With that in mind, I created this list of 6 Best Practices for Interviewing Job Candidates, and I hope it will serve your studio as well as it has mine!
Implementing these ideas has had a profound effect on my hiring choices and continues to inform my decision-making when it comes to bringing new people to our team. Keep reading to see my 6 Best Practices for Interviewing Job Candidates.
Here are my 6 Best Practices for Interviewing Job Candidates:
Looking for more tips for hiring an excellent staff? Check out the following articles:
As a studio owner, your customer service is an essential part of your business … perhaps even THE essential element of this time of year, as you prepare for the recital, summer, and next season. Communications with your dance families can make or break their understanding of the way your studio works during this busy time.
And of course, you are probably not handling all of the customer service alone! Whether you have part-time help or a full team in place, YOU set the pace for how hard your employees will run to achieve awesome customer service. As their leader, you are aiming to take their abilities to new heights so that your dance families’ needs are being met with the utmost care.
For me and my team, there are 3 Keys to High-Level Customer Service through which we choose to activate ALL of our service-oriented decisions and interactions with families. I’ve developed these key points over the last two decades of studio ownership, through my own personal experience and by learning from the feedback we receive from parents. Through the consistent application of these basic points in our daily workflow, my staff has full clarity on what is expected of them when it comes to communicating with our customers. Keep reading to see how my 3 Keys to High-Level Customer Service can transform your studio’s approach too!
Here are my 3 Keys to High-Level Customer Service:
Looking for more great ideas to help with boosting employee morale? Check out the following articles:
It’s that time of year again! That time when we start to see our students feel the “mid-year slump” … which means they’re in need of some extra TLC and motivation in class as we push through the remaining cold weather months. But did you know that your employees are probably feeling the slump too? The post-winter break, dreary weather, pre-recital doldrums are VERY real for your team as well, whether they show it or not. But fear not, there are ways that make boosting employee morale a breeze!
I know you want to keep employee morale up ALL year long (I do too) so this time of year is perfect to recalibrate that dial. Remember that keeping your team motivated and excited about work isn’t just about making them feel good; it’s about setting them up for success so they can do their best work for your studio and dance families.
If you’re expecting a high level of performance from your team, it’s in your best interest to ensure they are working in an environment conducive to reaching goals and seeing results. Taking the time to keep their morale up will continue to benefit your business in this way. Keep reading to learn more about my 4 Ideas for Boosting Employee Morale, and see if you can give everyone’s spirits a little lift!
Here are my 4 Ideas for Boosting Employee Morale:
Looking for more great ideas to help with boosting employee morale? Check out the following articles:
Attend any type of business event or seminar and you’ll probably hear the word “culture” quite a bit! So what does it mean exactly, and how, exactly, do we build a strong studio culture?
By definition, corporate culture is a collection of values that the organization believes in and follows. They are the values that are exemplified in its people and the work they do each day, and so creating a strong culture means naming those values and breathing life into them. Your business uses them as the lens through which decisions are made, and as a barometer for accountability.
I believe that culture can also be described by the senses. For example, what do people “see” when they walk into your studio? Do they see kindness, inclusivity, excellence … or something else? What do your customers “taste” when they interact with your staff, and how do you develop the “flavor” you want?
In my experience, what is sensed by your culture is created by a ripple effect. It starts with you, the owner, in the middle, and then ripples outward to everyone else. Growing the culture you want takes time, but more importantly, it takes consistency, It can never just be what you say; it has to be what you do. And it has to start with determining what’s important to your mission and naming those values. With the following 5 Steps to Building a Strong Studio Culture, I have confidence that you’ll have the tools you need for doing just that and more!
Here are my 5 Steps to Building a Strong Studio Culture:
Looking for more great ideas to help you build your studio’s culture? Check out the following articles:
When you are at a business seminar or dance event, it can feel completely natural to connect with other studio owners who aren’t in your community … you might not think twice about sharing policy ideas or a marketing plan, or commiserating over some your recent challenges.
But what about studio owners in your own marketplace?
Just because we consider someone’s business to be our competition, doesn’t mean they are personally “against” us. I believe we can develop friendly relationships with nearly anyone if we are intentionally positive and open to working together.
By default, we are all still human beings who want to cultivate friendships and who desire a sense of belonging. Other studio owners are our peers, and most of the time they want the same kinds of things we do: fulfillment, happiness, success, and of course, relationships!
I’m proud to say that within my organization More Than Just Great Dancing®, we have some pretty inspirational members who have established a proactive, professional rapport with other studio owners in their communities.
I think this is clear proof that with just the right mix of positivity, effort, and mutual respect, connections with one’s competitors are not only possible, they are achievable! Keep reading to learn how these ladies are Building Strong Relationships with Competing Studio Owners:
Interested in more articles about building relationships? Check out these articles from the TutuTix archive:
Business growth: it’s something every studio owner desires!
Whether it’s more students, more staff members, more space, more financial freedom, or more time at home, at some point or another, we all want MORE for our studios.
Growth can be great! It means your business is healthy, and healthy things grow! But business growth usually doesn’t come without a few growing pains. As your studio expands to accommodate more people or more space, or as you step out to spend more time at home, you’ll probably notice that some of your existing systems don’t work as well anymore. I often tell the dance studio owners that I coach, “Every time something your business doubles, all of your systems break.”
If you are in a position where you are seeing your numbers rise and your systems aren’t quite keeping up, take advantage of this opportunity to make some key updates in the way you organize and communicate before the new year starts. Keeping up with your studio’s growth—and then staying ahead of it—will allow you to maintain its health. Don’t ignore the warning signs that you need to make improvements. Warning signs might include things like customer confusion or dropping balls on details and follow up.
If these types of things are happening to you, it’s probably time to dig in to some new resources that will help improve your systems!
Keep reading to learn about my 5 Tools to Implement for Business Growth.
Looking for more dance studio staff insights? Check out these other articles and resources:
Overloaded. Scattered. Forgetful. Late. Have you ever felt that any of these words describe you as a studio owner? I once did. Other studio owners tell me often that they too, have been consumed by their work and feel like they are constantly in need of help. The one thing that made a difference for me? Hiring the right studio staff for my team. An amazing group of employees is a huge game-changer. I call mine the Dream Team.
The process of hiring can be one of the most daunting tasks for a studio owner. You feel a lot of pressure (from yourself!) to make a good decision; one that at best, could benefit your team for years to come and that at worst, could create a toxic environment. Hiring someone who is a good fit for your business is truly win-win: you get the help you need to run an organized and efficient studio, and your new employee obtains a job at a meaningful place to work.
Before taking the first step in your hiring process, be sure that you know what it is that you’re hiring for. I recommend writing up a job description: include the job title, responsibilities, and the qualities desired in your ideal candidate. This job description will be for your internal use only, so expect that it might change somewhat once you’ve found a great person to hire and want to adapt the position to their strengths. For now, the description is simply your guideline. Having it prepared gives you a starting point for the way you need to advertise the job opening, and for the types of questions you might need to ask during interviews.
Once your hiring needs are clear, it’s time to prepare a job listing or advertisement. This is the information you’ll post online, such as on Indeed or Craigslist, or through other hiring avenues, such as your local university or community newsletter. Be sure to tell your current staff members that you’re looking to hire; I often find that getting referrals from my employees is far more successful than any other method. Birds of a feather do flock together after all!
After your job description and job listing are complete, it’s time to focus on the big task ahead: the hiring process itself. Your diligent attention to the details can make all the difference! Normally I have a whole list of tips and ideas for you for each topic, but hiring is different. There are really only two rules you need to heed for hiring.
Keep reading for my “THE ONLY 2 TIPS FOR HIRING” so that you can build your very own Dream Team:
Looking for more dance studio staff insights? Check out these other articles and resources:
Dance studio owners know that running a studio is a rewarding and joyous experience; there’s truly no other life like it! From the moment you open your doors, your mission is to make an impact on the world through dance. But even with the greatest of missions, there will still be times when things get tough—times when you question yourself or don’t know where to turn for help.
When those moments happen it can be helpful to talk with your peers, just to have someone who understands really LISTEN to you. But do you know what is even more beneficial? Seeking out a mentor—someone who can not only listen, but also inspire you to be your best, solve problems, raise your perspective, help you develop better leadership strategies, and coach you through big decisions.
Finding the right mentor can sometimes take a bit of work, but the payoff is awesome when you’ve found someone you respect and trust. Having had a few different mentors over the past two decades, I can honestly say that each one brought a unique and timely perspective to my life when I needed it.
Before you search for a mentor, think about what you want to achieve from the relationship. Do you want to work with someone who has knowledge of the dance industry, or would you prefer to have a mentor who comes from a different professional background? Do you want to meet on a consistent schedule, or keep things open-ended? How much time do you hope to spend with your mentor?
The answers to these questions will help prepare you to find a mentor who is the best fit possible. All it takes is a little planning, and a willingness to put yourself out there and meet new people.
Keep reading to learn about my 5 Ways to Find a Mentor:
Looking for more insights for dance studio owners? Check out these other articles and resources:
Should I step back from teaching to focus on studio business?
There are only 2 questions you need to answer to make this decision.
I meet a lot of studio owners in my travels, and there seems to be one thing that unites us—we all have a similar backstory. Somewhere along the way in life we fell in love with dance. We became dedicated to creating a career out of dance; we were passionate about the power of dance to change lives; and we were resourceful at using our skills and connections to make a difference in the lives of others.
I believe that studio owners are unique in this way, and this passion for sharing our love of dance is what drives us to succeed. But as we grow in our studio careers, we realize that the job of running a studio is about so much more than dance. We discover that we need to learn how to lead people, manage accounting, develop programming, understand new marketing trends and more. As your studio grows, the business needs can begin to rival the artistic side for your time and attention.
When this happens, you might feel like you’ve come to a crossroads. I know I did! This is where you have to start making decisions about the best place to direct your focus in this new season of life.
Should you step back from teaching to focus on studio business? Continue reading to see the only two questions you need to answer to make this decision.
Looking for more dance studio owner insights? Check out these other articles and resources:
There’s nothing more satisfying than the feeling you get when your studio is thriving! When the hallways are buzzing and the classes are full, you feel such pride in having grown your business to a successful place. But it’s not all sunshine and daisies, of course. Success can also mean growing pains in every facet of your business—especially at recital time.
As your studio gains families and dancers, you will inevitably need to decide how to present your recital in the best way possible, which may mean adding shows as you grow. The single 90-minute performance that worked well five years ago might no longer be a reasonable option if you’ve doubled your student count since then. While there’s no magic enrollment number that equals two shows (or three or four!) there are certain factors you can consider in your planning process.
If you are at the tipping point, keep reading to learn about the four factors to consider when deciding whether to add a second show for your recital:
Are you looking for some more recital tips and ideas? Check out these other articles and resources from Misty:
There’s plenty to consider when asking the question “Are dance competitions worth it?” for your studio—-the endless hours of preparation, the cost to attend and the time it takes to travel. And yet the results for your students can far outweigh the headaches if competition opportunities are an important part of your studio goals.
If you already participate in competitions, then you know how much work the dancers put into learning and practicing their routines, and how much money their parents invest in their classes and rehearsals. You also know the stress that can come if you are unprepared for an event, if your expectations were off, or if the competition doesn’t feel like a good fit. Then there’s that amazing feeling of watching your students onstage and earning well-deserved recognition for their hard work. Indeed, competing can be a roller coaster!
So how do you really know if that roller coaster is a worthwhile ride for your studio?
Keep reading to learn the three questions you should consider when asking yourself, “Are dance competitions worth it?”
Looking for more great info on dance competitions? Check out the following articles:
By now your studio’s season is officially in full swing and your classes are humming along. Your students and their families are getting used to their new dance schedules, school commitments, and carpools. Your staff members have also settled into your new routines around the studio and you are starting to find your “new normal” with the fall schedule. It can be such a satisfying feeling as a studio owner to finally feel like the pieces of your puzzle have fallen into place!
It’s completely fine (and encouraged!) for you to celebrate the success of starting off the new season right. But don’t let that satisfaction turn into complacency when it comes to your leadership: your team is on the front lines of service every day, and they need your active support, direction, and motivation to keep moving forward and offering up their best selves.
It’s probably been at least a few weeks – maybe more – since your new-season kickoff meeting with your team, which means it is the perfect time to re-cast your expectations and set the pace for the year ahead.
Keep your staff members feeling excited to come to work and on the right track by implementing these 3 Best Practices For Coaching Your Dance Studio Staff This Fall:
Looking for more great studio staff management ideas? Check out the following articles: