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Tag: planning

6 Spring Dance Studio Enrollment Boosters

Dance Studio Enrollment

I live in a place affectionately called the Frozen Tundra. It’s not exactly the Arctic, but Green Bay Packer fans claim the whole state is pretty close to that from about mid-December to mid-March.

No matter where you live, don’t let the colder weather or busyness of the season lull you into taking your foot off the gas in terms of seeking new enrollments. Don’t fall asleep at the wheel! Registration incentives, pre-planning for upcoming classes and events, and getting creative with marketing ideas are just a few of the tools you can use.

Winter is a GREAT time to plan for Spring dance studio enrollment boosters. Here are 6 ideas to get you started:

  1. FB contest for tuition credit. Last week we started a unique FB contest that has gotten a lot of traction. The promotion is a picture of our “Give the Gift of Dance” basket. It’s basically a dance class starter set with a value of $130, but sells for $95. The contest component is that everyone who shares it and comments that they did so below the picture is entered to win a $100 studio tuition credit. We got 68 shares the first day! What’s better yet? Many people not only mentioned that they shared, but they commented what they loved about the studio.
  2. “Summer in Winter”! Winter is the best time to plan for new summer classes. Tie up loose ends on guest artists now! Strong planning now means the ability to begin taking enrollment for summer by the end of February.
  3. Line up Spring community performances now. Now is the time to line up community performances for the spring. Community performances are a great way to showcase what is great about your studio, pass out information and teach kids how to use their gifts and talents to serve others.
  4. Call the local dance teams. High school dance team is a big deal around these parts. Instead of trying to compete, we partner with them several times a year. We offer free rehearsal space for teams as needed. We also offer a special “cleaning” session with one of our teachers that can be purchased. Once you establish a relationship with a team, it’s an easy transition to promote an audition workshop or classes in the dance team style.
  5. Move your fall enrollment date up. Our registration date for fall used to always be June 1, however, when I had children of my own I realized that all of the good preschools held their registration for fall in February! While I haven’t quite been able to move our registration up that far, we have moved it to April, which has helped enrollment tremendously. The parents encourage enrollment in groups by talking about which classes they will take next year while they wait for classes to let out.
  6. Keep taking students! Sounds simple, but the impact is powerful! There is NEVER a time at Misty’s Dance Unlimited where someone is not able to enroll. We take school year students until Jan. 31. Beginning Feb. 1, they can sign up for summer classes. Now imagine if I still cut off enrollment in December with the costume order (which I used to do!). Last year we took 20+ enrollments in January. Many will become long-term students. If I hadn’t accepted their enrollments, some might’ve waited for fall…but most would’ve kept looking for another studio.

Looking for more great dance studio enrollment tips? Check out:

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The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

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Plan Your Holiday Show NOW With These 5 Tips

Holiday Show

As dance studio owners we live in a strange DUAL WORLD.

At all times one part of us is absorbed in the demands of the day while the other part is 3-6 months out planning for the future.

Your spouse, teachers and students may not realize it, but for every question you answer about today’s schedule, another side of you is already translating that information to improvements for the next round of classes.

When your spouse is thinking summer vacation, you are thinking of fall classes.  When parents are buying back to dance gear, you are buying holiday show costumes.  When teachers are looking forward to fall break, you are looking forward to recital.

As a studio owner, you have to have your feet in the moment AND your eye on the horizon.   

In recognition of the DUAL DEMANDS on our calendars, set aside the duties of the day and take a minute to PLAN NOW for a great holiday show with the following 5 tips:

  1. Find a niche. There is no one-size-fits-all when it comes to producing recitals—and holiday shows are no exception. Don’t get caught in the trend trap. What works for your competitor might not work for you. For example, there is an established ballet school in my area that produces a great Nutcracker each year. And, while I think it is important for my students to have knowledge of the Nutcracker and experience dancing to the iconic score, there is no need for me to duplicate the production on an annual basis because someone in my area is already doing a great job of it. When planning your holiday show look for a niche that no one else is filling. At our studio we produce four “Christmas Social” performances featuring students from our Children’s division (under age 9) and a sprinkling of older Performance Company members. All shows are an hour in length and all proceeds are converted to scholarships so that our high school students can attend Dance Revolution convention. We follow the shows with an old-fashioned time of food and fellowship. Our parents appreciate the low stress format and focus on giving.
  2. Rally the troops. Don’t go it alone. Enlist the help of teachers, parents and students to take some of the burden of performance details off of your shoulders during a busy time of year. Our teachers are involved in picking out the music and costumes as well as creating choreography. Parents and students help with ushering and taking care of children back stage. Recruiting helpers has an added benefit of training teachers and students to be leaders as well as allowing parents to be enthusiastic ambassadors for our studio.
  3. Map out the mileage. You wouldn’t take a road trip without knowing the cost, yet many dance studio owners embark on show preparation without a plan to cover their production expenses. Hold all announcements on ticket prices, rehearsal fees and costume charges until you are confident you have your hands around expenses. As a business coach, the number one challenge I see studio owners facing are losses created by “flying-by-the-seat-of-your-pants-syndrome.” You should never lose money producing a show. You are a professional and you provide a valuable service to your children, your families and the community. Don’t risk your ability to provide future opportunities for your students by skipping this important step in the planning process.
  4. Release the rules. Communication is key for show success! Clearly spell out all obligations for families including auditions, rehearsal dates, absence policies, costume requirements, performance times and fees in one beautiful, easy-to-read document. Nothing makes a parent upset faster than not having the full picture before making a commitment, or when the “rules” change after publication. Be clear and consistent with your communication and policies.
  5. Solve the ticket issue now. In the end, most parents want to know two things about extra performances: 1) How much will it cost, and 2) How do I get to see my child perform? Answer both of those questions with a ticketing solution from TutuTix. Not only will the ticketing task be off of your plate, but the income for your hard work will be in your account…win-win!

Dance studio stress? We Can help. Click to learn more.

Trouble viewing the article? Email us at info@tututix.com.

The “Expert Advice from Misty Lown” series is brought to you by More Than Just Great Dancing™ and TutuTix.

More Than Just Great Dancing

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