Five Reasons Why I’m Opting Out of the “Done Club”

hand holding pen over pink card with the word "Done"

The Done Club. Around May or June, if you’re in the dance industry, this phrase starts popping up on social media with the frequency of 2014’s Ice Bucket Challenge. But, for us, it happens like clockwork, every single year. “Made it to the Done Club!” “Meet the newest member of the Done Club!” The “Done […]

5 Pillars of a Profitable Studio

Growing your studio doesn’t have to be stressful, right? There’s got to be a better way; a better way to streamline marketing and sales, and get more students… right? Yep, there is… Hey, I’m Austin Roberson—Founder & CEO of Studio Studio, the all-in-one marketing automation tool for studios, and in this video, I’ll share with […]

7 Ideas for Your Studio’s Key Messages

7 Ideas for Your Studio’s Key Messages

As you are preparing for the new season of dance, you’re probably putting together ideas for your marketing plan and looking at the BIG picture of where your studio will be over the next nine or ten months.  You may be considering which programs need the most marketing when you should focus on each one, […]

Should I Step Back From Teaching to Focus on Studio Business?

Studio Business

Should I step back from teaching to focus on studio business? There are only 2 questions you need to answer to make this decision. I meet a lot of studio owners in my travels, and there seems to be one thing that unites us—we all have a similar backstory. Somewhere along the way in life […]

When is it Time to Add a Second Show to Your Recital? 4 Factors to Help You Decide

add a second show

There’s nothing more satisfying than the feeling you get when your studio is thriving! When the hallways are buzzing and the classes are full, you feel such pride in having grown your business to a successful place. But it’s not all sunshine and daisies, of course. Success can also mean growing pains in every facet […]

4 Ways to Boost Dance Studio Retention Early In The Season

4 Ways to Boost Dance Studio Retention Early In The Season

You’ve held your open house. You’ve put out your back-to-school social media campaigns. You’ve advertised in a local parenting publication. If you’re like me, you are feeling like you are on a roll for getting new students into the studio this time of year! The good news is, new students are coming in and you […]

Don’t Miss Promotional Opportunities at Your Recital!

Don't Miss Promotional Opportunities at Your Recital

Literally speaking, producing a recital is the act of looking back and showing what you have learned or accomplished over the course of a school year. It’s all about making great memories that can be enjoyed for years to come. The whole recital experience is full of memory-capture elements such as the recital program book, […]

Making the Most of Your Studio Dance Recital

Making the Most of Your Studio Dance Recital

Of the many hats studio owners wear, one of the most important ones is that of a marketer for our business. In fact, if you think of all of the ways you have marketed your studio over the past year you will probably be surprised to find out just how much time is spent promoting […]

How Much Should You Charge for Dance Recital Tickets?

How Much Should You Charge for Dance Recital Tickets?

Your recital is likely your largest production during the calendar year, and often can be a deciding factor whether or not parents will return with their children for the following year. Pricing your dance recital tickets correctly is an extremely crucial part of planning. Editor’s note: This article was originally published January 21, 2015. It […]

Dance Class Size: Why 9 Students Are Much Less Profitable Than 8

Dance Class Size: Why 9 Students Are Much Less Profitable Than 8

About seven years ago I was a partner in a business that managed five daycare centers. It was an excellent learning experience, but one lesson continues to rise above the rest: The concept of “break points” in enrollment. And, this is how I learned that 9 students are less profitable than 8! Curious about this […]

Three BIG Ideas to Make Your Recital More Profitable

Dance Conference Presentation: Three BIG Ideas to Make Your Recital More Profitable

At a recent conference, I recently had the chance to share a presentation with studio owners on producing a profitable dance recital. I wanted to share it here; hopefully it will be of value to our blog readers as well! The major points of the dance conference presentation are below. Let us know if you’d like more […]

Summer Dance Ideas to Increase Studio Income

Summer Dance Ideas to Increase Studio Income

While it’s hard to imagine lazy days of sun during not-so-fun January, it’s a good time to start thinking about how you will generate revenue for your studio during the summer.

Profitable Recital Costumes Start Now

Profitable Dance Recital Costumes Start Now

No one in our industry would question that producing a recital takes the TOP spot for biggest project of the year. Coming in at a close second, however, is the process of ordering recital costumes. From concept to selection, from measuring to ordering, from try-ons to exchanges and alterations, recital costumes can be almost as […]